Profiting from Innovation Engineering - a podcast by Mark Gandy and Bruce Reed

I first learned about Doug Hall's insights on marketing and innovation when I read Jump Start Your Business Brain. His newest book is Driving Eureka. Doug is a pioneer in the field of innovation engineering and the founder of Eureka Ranch. He's our guest on this week's edition of CFO Bookshelf.

Further episodes of CFO Bookshelf

Further podcasts by Mark Gandy and Bruce Reed

Website of Mark Gandy and Bruce Reed