The Microsoft Mastermind Behind the E-Strategy - a podcast by Mark Gandy and Bruce Reed

Brad Chase was the marketing mastermind behind one of the most successful software launches ever - Windows 95. He replicated this success while serving at Microsoft on several other high-profile projects.

Brad is the author of Strategy First: How Businesses Win Big. In this episode, we discuss the big ideas in his book including the E-Strategy and simple formula that's simple, impactful, and memorable.

Further episodes of CFO Bookshelf

Further podcasts by Mark Gandy and Bruce Reed

Website of Mark Gandy and Bruce Reed