Ep. 24 - Brette Rowley: The Career Coach to Millennials - a podcast by Peter Margaritis, CPA & C-Suite Radio

Welcome to the Improv is no Joke podcast! Today’s guest, Brette Rowley, is a coach, educator, marketer and entrepreneur. She spent five years as a marketer before starting her own business, Brette Rowley Coaching, which leverages her experience as a business and marketing consultant in the corporate world to help young, professional job seekers brand and position themselves for success in a crowded job market.
I met Brette when she was working as a Marketing Consultant and Accounts Manager at Advantage Media Group, which is the publisher of my book. When she joined the company, there was a renewed emphasis in how they could use books to help their authors really take the next step in their business and really grow their businesses. She helped authors use their books as a tool to achieve their goals.“I like to joke that I was a little bit of an accountability partner, a little bit therapist, a little bit strategist when I was on the phone with my client.”
Brette and Advantage Media Group have done a great job at educating their clients on marketing tactics, and these tactics are applicable to almost anyone. For a CPA, it can be something as simple as how to differentiate yourself from all the other CPAs out there. Start by putting on your client’s shoes and considering their needs. They don’t need to know every accounting tactic that you use. They need to know that they’re going to be taken care of and that you’re an expert. Understand what you’re selling, because it’s probably not what you think you’re selling.“One of the things that initially drew me to marketing, in general, was the fact that those principles apply to everything across the board, whether you’re marketing a product, a service or yourself.”
At Brette Rowley Coaching, she helps Millennials who feel stuck in their careers develop a strategy to sell themselves. She helps clients establish an end goal and how they plan to position themselves to make sure that they are headed in the right direction. Feeling stuck is a big challenge for her clients, but creating a plan helps clients gain momentum and see an end point.“I like to say that I help people get unstuck.”
Brette launched an online course earlier this year called Painless Networking For Job Seekers, and she named it that because networking appears to be a big pain point for millennials. Her clients often picture awkward cocktail conversation and networking events, so she wanted to help people understand that there's a better way to network.“You don't have to be out there pounding the pavement. It's about relationships, not necessarily the number of connections.”
Brette is launching her second online course on December 1st, 2016, and it’s perfect for anyone who has always wanted to start their own business and doesn’t know where to begin, or someone who has started and gotten stuck somewhere along the way. If you want to learn more about this course, just go to sidehustlestarterkit.com.It can be very confusing out there, with the the landscape moving as quickly as it is, and I think having a resource, a coach, who can help you navigate those waters is only a great benefit and investment for any young professional’s future. I highly recommend that anyone feeling stuck in their careers or looking for a job transition sign up for a free, 30-minute coaching session with Brette to see how she can help.  Resources:
Brette Rowley CoachingSchedule a complimentary coaching session
Enroll in Painless Networking For Job SeekersGet ready for the Side Hustle Starter Kit launching Dec. 1, 2016
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