Ep. 47 - Jody Padar: The Future of Public Accounting - a podcast by Peter Margaritis, CPA & C-Suite Radio

Jody Padar is a radical CPA, the CEO&Principal of New Vision CPA Group, and the author of The Radical CPA: New Rules for the Future-Ready Firm. Later this year, she will release The Radical CPA 2.0. She’s been one of Accounting Today’s top 100 influencers in the accounting profession for 6 years, and in 2015 she was named a Managing Partner Elite.
Jody represents the next generation of accounting professionals; the vanguard of the new movement of “digital CPAs.” She is trying to educate the profession on its natural evolution into the digital age… before they go extinct.Jody believes in embracing the cloud, social media, bots, and other highly advanced technologies and practices. She wants to alter how CPAs think about firm culture and serving their clients.
So far, embracing technology and looking to the future is going very well for Jody. The average CPA firm grows 4% annually. Her firm, New Vision CPA Group, grew 25% last year – organically, or without acquiring anyone. On top of that, she expects to grow 25% again this year.Jody’s success isn’t surprising. She’s moving into the future with consumers, because that’s what CPAs have to do if they don’t want their firms to go the way of Blockbuster and Blackberry.
She really doesn’t understand why more CPAs don't let the technology do the grunt work. CPAs are spending their time doing work that's not value added, instead of letting technology do it.Do you want to join Jody on the front lines of accounting?
It all starts with a firm’s commitment to doing everything in one way, which is often a problem. The firm’s strategies, technologies, and processes need to be cohesive, from the top down. How each firm does this will vary, but it needs to remain consistent.Invest in yourself and the future. Growth may be a little bit slower in the short term, but if we don't invest in this change we're not going to be relevant in the future. If firms don't make changes, then nobody will want to buy them... including their managers, who they think are going to come in as partners. They're jumping ship and starting their own firms because it's so easy to start a firm today.Jody’s upcoming book, The Radical CPA 2.0., will focus on how you can build continuous innovation into your firm, so there's no longer change management – it's just continuous innovation as part of your firm. How do you have that culture of continuous innovation? How do you measure it? How do you manage it? How do you get your team members to do it?
In the meantime, you can learn a lot more by picking up a copy of The Radical CPA or by signing up for her newsletter (where she gives away most of the advice from her books away, for free!).Resources:
Connect with Jody: LinkedIn | TwitterSign up for Jody’s newsletter
Learn more about New Vision CPA GroupProduction&Development for Improv Is No Joke by Podcast Masters
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