Episode 02: Mini-programs - WeChat's killer feature - a podcast by TechNode

John and Matthew talk about WeChat's mini-programs. Introduced earlier this year, the full potential of mini-programs were not apparent at launch, leading some to speculate that they would never be useful. Matt is pretty bullish while John has a wait-and-see attitude.   Questions they answer: What are mini-programs? Are these mini-apps or mini-programs? How are they different from apps? How are they different from WeChat official accounts? What are the advantages to users of using mini-programs? What are the advantages to businesses of using mini-programs? What are the drawbacks of using mini-programs? How do users find mini-programs?   Links TechNode: Panel: WeChat mini-apps have promise, but fail to deliver John Artman: Data from Cheetah Global Lab reinforces that WeChat IS the Chinese internet China Tech Insights: WeChat User & Business Ecosystem Report 2017 | Exclusive Matthew Brennan: Wechat Podcast Mini Programs Matthew Brennan: List of 100 WeChat Mini Programs Matthew Brennan: WeChat launches new style QR codes For Mini Programs Matthew Brennan: How To Use WeChat Mini Programs Hosts   John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannel   Podcast information   iTunes RSS feed Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 3   China Tech Talk is a TechNode x ChinaChannel co-production.

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