Podcasts by CI to Eye

CI to Eye

In an age of profound change, how must arts administrators evolve so our organizations stay relevant and thrive?

It starts by asking tough questions and seeking fresh perspectives.

CI to Eye is a podcast tailor-made for arts administrators. It’s hosted by Priya Iyer and Erik Gensler, the President and Founder of Capacity Interactive (CI), a digital marketing consulting firm for the arts.

From arts leadership to organizational culture, digital marketing deep dives and cutting edge innovation, CI to Eye is your one-stop shop to help you market smarter. Episodes include:

CI to Eye Interview - Expert perspectives on timely topics.
Media Moment - Insight and inspiration from the arts and beyond.
Digital Download - The latest in digital marketing to help you stay ahead of the curve.
CI’s Stance - The inside scoop on experimentation, exploration, and innovation at CI.
Coming Up - Events, resources, and content from CI to help you market smarter.

If you’re an arts administrator, you don’t want to miss these conversations created to spark your imagination and encourage you to think and grow in new ways.

Please join us to CI to Eye.

Further podcasts by Capacity Interactive

Podcast on the topic Wirtschaft

All episodes

CI to Eye
CI to Eye | The Power of Curiosity from 2023-11-14T10:00

We’re swiftly approaching one of the busiest times of year for arts marketers… and with it, holiday programs, gift campaigns, end-of-year donation pushes, and—to top it all off—strategic plannin...

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CI to Eye
CI to Eye | Are Subscriptions and Memberships Dead? from 2023-08-29T09:00

Subscription numbers co...

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CI to Eye
CI to Eye | The Art of Healthy Work Cultures from 2023-07-25T09:00

Arts administrators wear a lot of hats, and that trend has only intensified as our industry finds itself in recovery mode. With all of our energies focused on audience re-engagement an...

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CI to Eye
CI to Eye | Sustaining DEIBA Commitments from 2023-06-13T09:00

In the summer of 2020, George Floyd’s murder and the protests that followed sparked crucial conversations about racial equity and social justice. Many arts organizations made public co...

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CI to Eye
CI to Eye | Leadership in Challenging Times from 2023-05-02T09:00

Many of us are staring down end-of-fiscal-year goals, but it’s hard not to feel discouraged by prevailing economic uncertainty and ever-changing audience behavior. How do you keep your team moti...

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CI to Eye
CI to Eye | Artificial Intelligence: The New Frontier or Unchecked Robots? from 2023-03-28T09:00

AI is generating a lot of buzz in the marketing sphere—but is it really worth the hype? In this episode we pull back the curtain on AI, explore its strengths and limitations, and consider how it...

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CI to Eye
CI to Eye | Navigating The New Privacy Landscape from 2023-02-28T10:00

More than ever, arts marketers need to be purposeful about data collection, responsive to privacy regulations, and respectful of their audiences’ preferences. In 2023 and beyond, it’s ...

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CI to Eye
CI to Eye | Zeroing In On What Matters from 2023-01-31T10:00

As arts marketers, it’s easy to get distracted by shiny new digital marketing trends or bogged down with low-impact work. In this episode, we cut through the noise and help you focus on strategi...

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CI to Eye
CI to Eye | Shifting Towards Greater Inclusivity and Accountability: Live from Boot Camp 2022 from 2022-12-13T10:00

In this episode, we revisit a panel discussion from Boot Camp 2022 about creating a more inclusive and accountable arts ecosystem. Diversity strategist and consul...

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CI to Eye
CI to Eye | Competing with the Couch from 2022-11-29T10:00

As we near the end of 2022, arts organizations are still in recovery mode. Audiences are slow to return to cultural activities, and without proper benchmarks for ...

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CI to Eye
CI to Eye | From Personal Brands to Brands with Personality with Jessica Watson from 2022-08-30T09:25:51

In this episode, we navigate themes of authenticity and personal connection. From building teams that reflect the individual team members’ strengths to breaking d...

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CI to Eye
CI to Eye | A Balanced Approach to Iterative Change with Sue Ann Rodriquez from 2022-06-30T09:30:49

In this episode, we embrace the evolution of digital content. From the shift towards vertical video across social media platforms to the imperative of website inc...

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CI to Eye
CI to Eye | The Great Boundary-Setting with Tom O’Connor from 2022-05-31T10:00:50

In this episode, we explore themes of transition and turnover. From shifts away from old digital tools towards new ones to an honest exploration of the “Great Resign...

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CI to Eye
CI to Eye | Your Digital Marketing Priorities, According to 17,000 Ticket Buyers: Johnna Fellows Gluth&MP from 2022-04-21T09:00:31

In this episode, Priya sits down with Johnna Fellows Gluth and MP to dive into the 2021 Performing Arts Ticket Buyer Media Usage Study. They talk about what it means...

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CI to Eye
CI to Eye | How Do I Really Diversify My Audience?: Live Conversation from Boot Camp 2021 from 2021-12-16T10:00

How do you diversify your audience? You might start by rethinking whether that’s even the best question to ask.


In this conversation, Theresa Ruth Howard poses alternative question...

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CI to Eye
CI to Eye | A Glimpse into the Future—What U.S. Organizations Can Learn from Australia’s Reopening: Claire Spencer from 2021-05-27T09:00

Claire Spencer is the CEO of Arts Centre Melbourne, a massive multi-disciplinary performing arts center in Melbourne, Australia, that stages over 4,000 performances and public events per year fo...

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CI to Eye
CI to Eye | Inside Google's Employee Mindfulness Program: Nik Rama from 2021-05-13T09:00

Nik Rama is Principal Analytical Lead at Google, where he also leads mindfulness sessions as part of the gPause program. He is interested in the intersection of n...

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CI to Eye
CI to Eye | Digital Marketing Is Evolving—How Can You Prepare?: Ali Blount, Ally Duffey Cubilette, Becky Ludkiewicz, and Rachel Purcell from 2021-04-29T09:30

In response to demands for increased user privacy, Apple’s iOS 14 update will make it easier for users to control how their data is shared with apps. Following su...

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CI to Eye
CI to Eye | How Has the Pandemic Changed Arts Marketing?: Madeline Pollis from 2021-03-18T09:30

Madeline Pollis is the Industry Enrichment Content Producer & Assistant to the President at Capacity Interactive. A former opera singer, Madeline joined Capacity ...

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CI to Eye
CI to Eye | Chairwoman and CEO of the Motown Museum: Robin Terry from 2021-03-04T10:30

Robin Terry is the Chairwoman and CEO for Motown Museum Listen

CI to Eye
CI to Eye | Modern Marketing Challenges: Live Conversation from Boot Camp 2020 from 2021-02-18T10:30

In this episode recorded live at Boot Camp 2020, Theresa Ruth Howard and Mariclare Hulbert explore multi-layered marketing challenges, including how to respond t...

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CI to Eye
CI to Eye | What Arts Audiences Are Thinking About Now: Robin Cantrill-Fenwick from 2021-02-04T10:30

Robin Cantrill-Fenwick is the CEO of Baker Richards, a UK-based arts software and consultancy specializing in earned income strategy and audience development for ...

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CI to Eye
CI to Eye | An Untapped Income Opportunity for the Arts: Jennifer Rosenfeld from 2021-01-21T10:30

Jennifer Rosenfeld is a business coach who collaborates with top musicians to create profitable and impactful online education businesses. A leading arts entrepre...

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CI to Eye
CI to Eye | Self Help for Arts Leaders: Betty Avila from 2020-12-03T10:00

Betty Avila is the Executive Director of Self Help Graphics & Art<...

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CI to Eye
CI to Eye | Leading through Chaotic Times: Live Panel from Boot Camp 2020 from 2020-11-12T10:30

This top-rated session from Capacity Interactive's Boot Camp 2020 explores what three incredible arts leaders have learned navigating their teams and themselves through this turbulent year. Whet...

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CI to Eye
CI to Eye | Jokes Land Better in Tight Spaces and Other Theater Design Trade Secrets: Joshua Dachs from 2020-10-29T09:30

Joshua Dachs is one of the world's leading theater design consultants. Drawing on a background as a violinist, an architect, and a theatrical set and lighting des...

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CI to Eye
CI to Eye | The State of the Arts in 2020: Jill Robinson, Tom O'Connor, and Donna Walker-Kuhne from 2020-10-08T09:00

What is the state of the arts in 2020? Where are we? Where are we going? How have arts organizations responded to the massive changes driven by the twin pandemics...

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CI to Eye
CI to Eye | How the High Museum Defies Museum Diversity Trends: Kristie Swink Benson from 2020-09-17T09:00

Kristie Swink Benson is the Director of Communications at the High Museum of Art Listen

CI to Eye
CI to Eye | A Massive Survey about the Arts in 2020 America: Arthur Cohen from 2020-08-20T08:30

Arthur Cohen is the Founder and CEO of LaPlaca CohenListen

CI to Eye
CI to Eye | Broadway for Black Lives Matter: Britton Smith from 2020-08-13T08:30

Britton Smith is an actor who has appeared on Broadway, Off-Broadway, and regionally. He is also the President and co-founder of the Listen

CI to Eye
CI to Eye | Rock 'n' Roll Numbers—Classical Music Content during the Pandemic: Anastasia Boudanoque from 2020-08-04T08:30

Anastasia Boudanoque is a classical talent manager, producer, and impresario who has been involved in the careers of some of the most compelling performers of our time.

In this episode, <...

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CI to Eye
CI to Eye | Capitalism, Race, and the Evolution of American Theater: Robert Barry Fleming from 2020-07-16T08:30

Robert Barry Fleming is the new Executive Artistic Director at Actors Theatre of Louisville. A native Kentuckian, this is his first year at Actors Theatre after s...

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CI to Eye
CI to Eye | Executive Producer of the Apollo Theater: Kamilah Forbes from 2020-07-02T04:00

Kamilah Forbes is an award-winning director and producer and serves as the Executive Producer of the World Famous Listen

CI to Eye
CI to Eye | Perspectives on Anti-Racism from Six Leaders from 2020-06-19T11:00

In this episode, we reflect on the wisdom of six CI to Eye guests who have shared their thoughts on racism and inequity in the arts and suggested steps to ensure cultural organizations are becom...

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CI to Eye
CI to Eye | Lessons in Audience Development from a Shameless Drag Queen: Jackie Beat from 2020-05-19T10:30

Drag superstar Jackie Beat has been entertaining audiences across the U.S. and in Europe for over thirty years with her razor-sharp comedy and hysterical song par...

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CI to Eye
CI to Eye | A Fundraising Masterclass: James Langley from 2020-05-07T11:00

James Langley is the President of Langley Innovations, a strategic consulting and training firm,  which he founded to help ...

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CI to Eye
CI to Eye | Ideas that Unlock the Future for the Arts: Seth Godin from 2020-04-21T13:00

Seth Godin is the author of 19 books that have been bestsellers around the world. He has five TED talks and is involved in projects that spread his wisdom and gen...

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CI to Eye
CI to Eye | How COVID-19 is Impacting Intentions to Visit Cultural Entities and What You Can Do About It: Colleen Dilenschneider from 2020-04-07T12:30

Colleen Dilenschneider is the publisher of Know Your Own Bone, the powerhouse website that provides data-driven insights about marketing, fundraising...

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CI to Eye
CI to Eye | Every Arts Organization Must Become a Media Company: Matías Tarnopolsky from 2020-03-31T10:00

Matías Tarnopolsky is the President and Chief Executive Officer of The Philadelphia Orchestra. He previously served as Vice President of Artistic Planning for the New York Philharmonic, Senior D...

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CI to Eye
CI to Eye | How Arts Organizations Can Survive A Pandemic: Brett Egan from 2020-03-24T14:30

Brett Egan is the President of the DeVos Institute of Arts Management at the University of Maryland, where he provides training for arts leaders on strategic plan...

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CI to Eye
CI to Eye | Executive Director of Dance Theatre of Harlem: Anna Glass from 2020-03-10T09:30

Anna Glass has been involved in the performing arts as both an artist and arts administrator for over twenty-five years. She currently serves as the Executive Dir...

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CI to Eye
CI to Eye | Theatre That Shatters Stereotypes about Disability: Adam Roberts from 2020-02-25T10:30

Adam Roberts is Co-Founding Artistic Director of Austin-based TILT Performance Group, a theatre company comprised of paid adult performers with disabilities.

In this episode, Adam and Eri...

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CI to Eye
CI to Eye | Looking Back: CI to Eye Episodes You May Have Missed from 2020-02-11T10:30

With more than 70 episodes, it can be overwhelming to dive into CI to Eye. This short episode highlights the archive so you can prioritize episodes that make the ...

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CI to Eye
CI to Eye | How Do We Compete with Netflix?: Emily Simoness from 2020-01-28T10:30

Emily Simoness is the Founder and Executive Director of SPACE on Ryder Farm, a nonprofit artist residency program and organic farm located on a 225-year-old, 127-...

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CI to Eye
CI to Eye | Words of Inspiration from 20 Cultural Leaders from 2020-01-07T10:00

Since CI to Eye's launch in 2017, Erik has asked each guest, "If you could broadcast to executive directors, leadership teams, staff, and board of 1,000 arts organizations, what advice would you...

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CI to Eye
CI to Eye | Fostering Change in Your Organization: Live Panel from Digital Marketing Boot Camp from 2019-12-10T10:30

At Digital Marketing Boot Camp for the Arts 2019, we hosted a panel called Fostering Change in Your Organization. You may work in an organization that fears chang...

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CI to Eye
CI to Eye | Should Your Arts Organization Produce a Podcast? Live Panel from Digital Marketing Boot Camp from 2019-11-26T10:00

At Digital Marketing Boot Camp for the Arts 2019,  we hosted a panel called “Should Your Arts Organization Produce a Podcast?” With podcast listenership on the ri...

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CI to Eye
CI to Eye | Dynamic Pricing - What the Arts Can Learn from Starbucks and the Airline Industry: Sean Kelly from 2019-11-12T10:00

After more than a decade of serving in marketing leadership roles at arts organizations across the country, Sean Kelly is now the Founder of Vatic, a company that...

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CI to Eye
CI to Eye | Uncertainty is Keeping Your Audience Away: Peter Linett from 2019-10-29T09:00

Peter Linett is the President of Slover Linett Audience Research, a firm of social researchers who work with performing arts organizations and museums to help the...

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CI to Eye
CI to Eye | President of the National Civil Rights Museum: Terri Lee Freeman from 2019-10-08T09:00

Terri Lee Freeman is the President of the National Civil Rights Museum, where she works to emphasize the connection between the historic events of the mid-20th ce...

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CI to Eye
CI to Eye | The Enormous Customer Experience Opportunity in the Arts: Robert Phillips from 2019-09-24T09:00

As Director of Customer Experience at The Cleveland Orchestra, Robert Phillips leads efforts in creating a new vision for the arts and culture customer experience...

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CI to Eye
CI to Eye | Breathing Deeply: Mark Price from 2019-09-10T10:00

Mark Price is the Founder of Alchemy Collective. After 20 years as a musical theater performer, Mark discovered Vedic meditation and it turned his life around. He...

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CI to Eye
CI to Eye | Chief Questioner of the Cultural Sector: Diane Ragsdale from 2019-08-20T09:00

Diane Ragsdale is a faculty director of the Cultural Leadership Program at Banff Center for Arts & Creativity; an assistant professor and program director for the Masters in Arts Management & En...

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CI to Eye
CI to Eye | Executive and Artistic Director of Carnegie Hall: Clive Gillinson from 2019-08-06T09:00

Sir Clive Gillinson is the Executive and Artistic Director of Carnegie Hall. He oversees all aspects of the Hall's artistic, education, and social impact programm...

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CI to Eye
CI to Eye | Is Your Organization Anti-Racist?: Cardozie Jones from 2019-07-16T09:00

Cardozie Jones is the founding principal of True North EDI, a consulting firm committed to equity, diversity, and interdependence. Cardozie has worked with the Ca...

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CI to Eye
CI to Eye | The Future of Arts Funding: Melissa Cowley Wolf from 2019-07-02T09:00

Melissa Cowley Wolf is the director of Arts Funders Forum (AFF), a new initiative from advisory firm M+D designed to increase private support for arts and culture...

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CI to Eye
CI to Eye | The Most Human Company Wins: Mark Schaefer from 2019-06-18T08:00

Mark Schaefer is a globally-recognized business consultant and author. His customized programs specialize in content marketing, digital marketing, social media, and personal branding. Mark is th...

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CI to Eye
CI to Eye | Redefining a Cultural Center for the 21st Century: Deborah Cullinan from 2019-06-03T17:02:04

Deborah Cullinan is the CEO of Yerba Buena Center for the Arts (YBCA), the cultural anchor of San Francisco's Yerba Buena Gardens development. By using culture as...

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CI to Eye
CI to Eye | Celebrating Collaboration in the Dallas Arts District: Lily Weiss from 2019-05-21T09:00:17

Lily Weiss is the Executive Director of the Dallas Arts District, the largest contiguous arts community in the United States. Six different Pritzker Prize-winning architects have designed buildi...

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CI to Eye
CI to Eye | Beyond Inclusion - the Art of Accessible Content: Lisa Niedermeyer from 2019-05-07T09:00:19

Lisa Niedermeyer is the Producing Director for Disability Dance Works, a production company founded by disabled dancer Alice Sheppard to launch art experiences at the intersection of disability,...

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CI to Eye
CI to Eye | Financial Wellness for Arts Administrators: Darren Sussman from 2019-04-23T09:00:04

Darren Sussman is the co-founder of the Institute of Financial Wellness for the Arts (IFWA). The IFWA provides financial education and personal planning solutions to artists and arts professiona...

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CI to Eye
CI to Eye | Examining White Fragility: Robin DiAngelo from 2019-04-08T23:00:02

Dr. Robin DiAngelo is the bestselling author of White Fragility: Why It’s So Hard For White People To Talk About Racism and Is Everybody Really Equal?: An Introduction to Key Concepts in Social ...

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CI to Eye
CI to Eye | Uncovering Your Core Values: Ronnie Brooks from 2019-03-25T21:00:19

Ronnie Brooks is the founding Director of the James P. Shannon Leadership Institute in Saint Paul Minnesota. In that role, she has worked with many arts leaders and their organizations to help t...

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CI to Eye
CI to Eye | Using Real Estate to Further Your Mission: John Schreiber from 2019-03-11T21:00:28

John Schreiber is an Emmy and Tony Award-winning producer and the President and CEO of the New Jersey Performing Arts Center (NJPAC). NJPAC is the state’s largest cultural institution which pres...

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CI to Eye
CI to Eye | Getting Closer to Dance: Linda Shelton from 2019-02-25T22:00:16

Linda Shelton has been the Executive Director of The Joyce Theater Foundation since 1993. She was highlighted as one of “The Most Influential People in Dance Today” by Dance Magazine in 2017. Sh...

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CI to Eye
CI to Eye | Growth Secrets from the For-Profit World: Cameron Herold from 2019-02-11T21:00:16

Cameron Herold is an executive coach, best-selling author, and Founder of the COO Alliance. Cameron coaches leaders primarily in the commercial space but has valuable lessons to share with nonpr...

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CI to Eye
CI to Eye | Grantmaking Guru: Ben Cameron from 2019-01-22T14:53:09

Ben Cameron is the President of the Jerome Foundation and former Program Director for the Arts at the Doris Duke Charitable Foundation, which received the National Medal for the Arts from Presid...

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CI to Eye
CI to Eye | Words of Inspiration from 23 Cultural Leaders from 2019-01-07T20:17:08

Since CI to Eye’s launch in 2017, Erik Gensler asks guests an important question at the end of each episode. He asks, “If you could broadcast to executive directors, leadership teams, staff, and...

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CI to Eye
CI to Eye | Legendary Theatrical Press Agent: Chris Boneau from 2018-12-17T19:40:31

Chris Boneau is the co-founder of Boneau/Bryan-Brown. Since founding his theatrical press agency with partner Adrian Bryan-Brown in 1991, Chris has represented over 400 plays and musicals which ...

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CI to Eye
CI to Eye | Dissecting Privilege, Diversity, and Inclusion in the Orchestra World: Jessica Schmidt from 2018-12-03T21:19:49

Jessica Schmidt is the Principal Consultant at Orchestrate Inclusion. Before her work as a diversity, equity, and inclusion consultant to arts organizations, she led education and community enga...

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CI to Eye
CI to Eye | Leading Ballet Hispánico in America Today: Eduardo Vilaro from 2018-11-12T21:35:15

Eduardo Vilaro is the Artistic Director and CEO of Ballet Hispánico. He’s led the organization since 2009 but first joined the company as a dancer in 1985. Eduardo oversees both the artistic and...

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CI to Eye
CI to Eye | How the Art Institute Uses Data to Predict the Future: Andrew Simnick from 2018-10-29T20:46:24

Dr. Andrew Simnick is the Senior Vice President for Finance, Strategy, and Operations at The Art Institute of Chicago. He and his team have applied data and analytics to decision-making across m...

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CI to Eye
CI to Eye | Your ‘Digital Marketing for the Arts’ Questions Answered: Ashley Dunn Gatterdam from 2018-10-15T20:41:05

At Capacity Interactive, we get asked a lot of questions about digital marketing for arts organizations. In this episode, we have compiled some of the most frequently asked questions from our te...

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CI to Eye
CI to Eye | Why Your Arts Organization Should Adopt an Anchor Mission: Karen Brooks Hopkins from 2018-10-01T20:08:44

Karen Brooks Hopkins is the President Emerita of the Brooklyn Academy of Music (BAM), where she worked from 1979 until her retirement in June 2015. Crain’s NY named her one of the “50 Most Power...

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CI to Eye
CI to Eye | Multicultural Marketing Maven: Donna Walker-Kuhne from 2018-09-14T21:10:57

Donna Walker-Kuhne is the founder Walker Communications, a marketing firm that provides Broadway shows and non-profit arts organizations with multicultural marketing and group sales consulting. ...

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CI to Eye
CI to Eye | Leading an Organization with Empathy: Harold Wolpert from 2018-09-04T20:43:55

Harold Wolpert is the Executive Director of Signature Theatre, an Off-Broadway theater in New York City. Harold is new to his role at Signature after serving as the Managing Director at Roundabo...

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CI to Eye
CI to Eye | Live from Boot Camp with Tons of Data: Colleen Dilenschneider from 2018-08-06T21:13:20

Colleen Dilenschneider is the author and publisher of the popular website, Know Your Own Bone, and Chief Market Engagement Officer at IMPACTS Research. Colleen uses big data to help cultural org...

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CI to Eye
CI to Eye | Slowing Down: Jennifer Zaslow from 2018-07-23T20:41:58

Jennifer Zaslow is an executive coach at Clear Path Executive Coaching. She's also the first guest to return to the CI to Eye podcast! In this episode, Erik and Jennifer talk about slowing down,...

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CI to Eye
CI to Eye | What’s Happening to Google Grants?: Kathleen McFarlane from 2018-07-09T20:03:36

Kathleen McFarlane leads search initiatives at Capacity Interactive. Her team focuses on paid and organic search efforts for arts organizations. Recently, Google made significant changes to the ...

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CI to Eye
CI to Eye | Sponsorship Guru: Jim Andrews from 2018-06-25T21:04:13

Jim Andrews is the Senior Vice President at IEG and ESP Properties, an organization that specializes in sponsorship. Jim is a 30-year sponsorship industry veteran and an arts lover. In this epis...

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CI to Eye
CI to Eye | Artistic Visionary: Joe Melillo from 2018-06-11T20:25:12

Joe Melillo has been the Executive Producer of the Brooklyn Academy of Music (BAM) for more than three decades. Known for its strong brand and cutting-edge programming, BAM is one of the oldest ...

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CI to Eye
CI to Eye | This is What Arts Leadership Sounds Like: Sharon Gersten Luckman from 2018-05-29T13:53:13

Sharon Gersten Luckman was the Executive Director of Alvin Ailey Dance Foundation for 16 years. She is largely credited with breathing new life into the organization, which was on the verge of b...

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CI to Eye
CI to Eye | Turnaround King and President Emeritus of the Kennedy Center: Michael Kaiser from 2018-05-14T20:47:22

Michael Kaiser is "the turnaround king." In his distinguished career, he has worked at Kansas City Ballet, Alvin Ailey American Dance Theater, American Ballet Theatre, and the Royal Opera House....

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CI to Eye
CI to Eye | Chairman of the National Endowment for the Arts: Jane Chu from 2018-04-30T20:13:02

Jane Chu is the eleventh Chairman of the National Endowment for the Arts (NEA). She has a background in arts administration, philanthropy, and is an accomplished artist and musician. During her ...

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CI to Eye
CI to Eye | Powerbroker of Contemporary Dance: Gina Gibney from 2018-04-16T20:13:41

Gina Gibney is the head of the newly renamed Gibney, an artist-founded and women-led organization that provides space for dance, physically and metaphorically in New York City. With 23 studios a...

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CI to Eye
CI to Eye | How To Get What You Want From Creative People: Bonnie Siegler from 2018-04-02T20:26:38

Bonnie Siegler is the founder of the design studio Eight and a Half. She’s worked with clients including HBO, the Brooklyn Public Library, The New York Times, and the Frank Lloyd Wright Foundati...

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CI to Eye
CI to Eye | Understanding Media Habits of Ticket Buyers: Johnna Fellows Gluth from 2018-03-19T20:25:22

Johnna Fellows Gluth, a Senior Consultant at Capacity Interactive, worked alongside CI's study partners at WolfBrown, to create the Performing Arts Ticket Buyer Media Usage Study. Johnna oversaw...

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CI to Eye
CI to Eye | Critical Research for Arts Leaders: Zannie Voss from 2018-03-05T22:07:48

Zannie Voss is the Director at Southern Methodist University’s National Center for Arts Research. She oversees the creation of evidence-based research to help arts and cultural leaders increase ...

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CI to Eye
CI to Eye | Bucking Trends with Disciplined Communication: Aubrey Bergauer from 2018-02-20T15:04:37

Aubrey Bergauer is the Executive Director of the California Symphony. When Aubrey took over at the California Symphony, it was in rough operational and financial shape. Under her leadership, the...

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CI to Eye
CI to Eye | Culture Data Nerd: Colleen Dilenschneider from 2018-02-05T21:53:31

Colleen Dilenschneider is the publisher of Know Your Own Bone, the powerhouse website that provides data-driven insights about marketing, fundraising, engagement and more for arts administrators...

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CI to Eye
CI to Eye | Sensational Segmentation: Andrew McIntyre from 2018-01-22T21:25:21

Andrew McIntyre is a co-founder of Morris Hargreaves McIntyre, a cultural research agency based in the UK. Andrew is one of the UK’s leading authorities on cultural audience motivations and beha...

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CI to Eye
CI to Eye | A Change Will Do You Good: Allison Fippinger from 2018-01-08T22:32:33

Allison Fippinger is an independent certified project manager and change agent who works with non-profit arts organizations on large-scale strategic projects including website redesigns and CRM ...

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CI to Eye
CI to Eye | Selling Emotion (via Video): Mark Ciglar from 2017-12-11T23:30:18

Mark Ciglar knows how to use video to sell theatrical performances. Formerly an actor and a commercial director, Mark is now the President of Cinevative, an LA-based video production company tha...

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CI to Eye
CI to Eye | Classical Music’s Diversity Crisis: Afa Dworkin from 2017-11-27T21:48:18

Afa Dworkin is the President and Artistic Director of the Sphinx Organization, whose mission is to transform lives through the power of diversity in the arts. In this episode, Erik and Afa discu...

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CI to Eye
CI to Eye | A Vulnerable Conversation about Inequality in the Arts: David Stewart from 2017-11-13T21:42:53

David Stewart is the Guthrie Theater's Director of Production and an outspoken advocate on issues of Equity, Diversity, and Inclusion. In this episode, Erik and David talk about the lack of dive...

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CI to Eye
CI to Eye | Improving Arts Websites with Data and Curiosity: Jenny Kreizman from 2017-10-30T20:35:05

Jenny Kreizman is a Senior Analyst at Capacity Interactive. She came to CI with no analytics skills and is now a website analytics and optimization pro. Her story of learning these technical ski...

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CI to Eye
CI to Eye | New York City Ballet's Media Evolution: Karen Girty from 2017-10-17T16:25:48

Karen Girty is the Senior Director of Marketing and Media at New York City Ballet. Under her leadership, the organization has become a media powerhouse, producing some of the most stunning video...

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CI to Eye
CI to Eye | Fitness, Nutrition, and Content Marketing Guru: John Berardi from 2017-10-02T20:56:13

John Berardi is the co-founder of Precision Nutrition, the largest private nutrition coaching and education company in the world. Erik has been using Precision Nutrition coaching for over a year...

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CI to Eye
CI to Eye | Superstar Marketer: Meghan Keaney Anderson from 2017-09-18T21:19:51

Meghan Keaney Anderson is the VP of Marketing at HubSpot, a company that was built on and exemplifies stellar content creation. Meghan’s team of 20 content strategists get to experiment and test...

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CI to Eye
CI to Eye | CI's Origins + Lessons in Growth, Leadership&Marketing: Erik Gensler from 2017-09-05T16:26:07

In this unique episode of CI to Eye, the tables are turned and Erik Gensler, CI's President, becomes the interviewee. Led by Ashley Dunn Gatterdam, Senior Consultant at Capacity Interactive, Eri...

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CI to Eye
CI to Eye | Cultural Identity Branding Legend: Paula Scher from 2017-08-21T19:33:48

For four decades, Paula Scher has been at the forefront of graphic design crafting identities for renowned corporate brands and cultural institutions. From Citibank and Tiffany & Co. to The Publ...

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CI to Eye | The Robots are Coming for Us: Adam Huttler from 2017-08-07T21:19:49

Adam Huttler is the founder and CEO of Fractured Atlas, an organization that provides artists and cultural groups with business services. Adam is currently working on the "Exponential Creativity...

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CI to Eye | In the Middle: Jeff Hiller and Jenn Harris from 2017-07-24T21:04:29

Jeff Hiller and Jenn Harris are two hilarious New York City based actors. You may recognize Jeff from 30 Rock or Bloody Bloody Andrew Jackson, or Jenn from the film Gayby or Off-Broadway's Silen...

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CI to Eye | Marketing on the Road: Laura Matalon from 2017-07-10T20:10:02

Laura Matalon is the President of Allied Live, a marketing agency for the commercial theater industry that works with touring Broadway productions. In this episode, Erik and Laura discuss market...

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CI to Eye | Transformative Digital Experiences: Mohan Ramaswamy from 2017-06-26T20:21:42

Digital strategist Mohan Ramaswamy is a partner at Work & Co, a digital design agency based in Brooklyn, New York. His team is responsible for Virgin America's responsive website (a favorite of ...

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CI to Eye | The Legendary Audience Churn Study: Jack McAuliffe from 2017-06-12T20:34:07

Jack McAuliffe is an organizational coach for arts organizations. He's had a long career in arts leadership including serving as the first Director of Marketing at the Kennedy Center and as the ...

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CI to Eye | The Privilege of Leadership: Monica Holt from 2017-05-26T22:22:54

Monica Holt is the Director of Marketing at the Kennedy Center in Washington D.C. In this episode, Erik and Monica discuss the privilege of leadership, the best ways to get buy-in for digital ma...

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CI to Eye | What the Arts Can Learn from Sports Marketing: Amber Cox from 2017-05-15T15:25:53

In this podcast we focused on what the arts can learn from sports marketing. Erik spoke with Amber Cox, VP of the Connecticut Sun and New England Black Wolves. Amber has spent her career in lead...

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CI to Eye | Pricing Expert: Steven Roth from 2017-05-01T16:25:54

Steven Roth is the President of JCA Arts Marketing. Steven is an expert in pricing and revenue management for the cultural field. In this episode, Erik and Steven talk about pricing theory: how ...

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CI to Eye | You’ve Cott: Thomas Cott from 2017-04-17T14:46:09

To arts administrators Thomas Cott is perhaps best known for You’ve Cott Mail, an emailed digest of news and commentary about the arts he sent for free almost every weekday for over 20 years. Th...

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CI to Eye | Our People Crisis in the Arts: Jill Robinson from 2017-04-04T16:08:49

In this podcast Erik and Jill talk about how people are more valuable than data, how organizations need to take responsibility for the success and failures of their employees, and how organizati...

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CI to Eye | Fighting Saboteurs with Jennifer Zaslow from 2017-03-17T18:50:17

Jennifer Zaslow is Erik's insightful and eloquent executive coach. Jennifer spent most of her career working at non-profits and arts organizations including Manhattan Theatre Club, New York City Op...

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CI to Eye | Master Ticket Slinger: Christopher Williams from 2017-03-17T18:48:17

Christopher Williams is a 20+ year arts marketing veteran and is the Vice President at Capacity Interactive. Erik may be biased but often says that Christopher is one of the smartest and hard-worki...

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CI to Eye | The Most Networked Man in the Arts: Tom O’Connor from 2017-03-17T18:42:46

Tom O'Connor may be the most networked person in the arts. He's the former marketing director of Roundabout Theatre Company and is now a marketing and audience development consultant who works with...

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