17: Mad Men on a shoestring: The art of marketing on the cheap - a podcast by City AM

This week we come over all Don Draper as we discuss the art of marketing. Are big campaigns just for the multinationals or can small businesses play the game too?



We're joined by Barry Jones, chairman of WPP's Hogarth Worldwide, and Shona Ghosh, producer of the Marketing Mind podcast.



Enjoyed this week's show? Listen to more of Shona talking about what Pixar can teach you about storytelling in her latest podcast: https://audioboom.com/boos/4810647-how-pixar-and-the-national-theatre-tell-stories

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