32: If I could just tell you one thing: Innocent co-founder Richard Reed - a podcast by City AM

This week we're joined at the London School of Economics by Richard Reed, the co-founder of Innocent, to talk about his new book, If I Could Just Tell You One Thing, a compendium of advice from 62 of the world's best-known thought leaders, from Bill Clinton to Simon Cowell.



He talks about why he and his co-founders launched Innocent Drinks - and why one of the best pieces of advice he ever heard was after an encounter at the urinals. He also explains what advice he will pass on to the next generation.

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