Podcasts by Clienting: Digital Legal Marketing

Clienting: Digital Legal Marketing

Your place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.

Further podcasts by Kelly Street & Gyi Tsakalakis

Podcast on the topic Marketing

All episodes

Clienting: Digital Legal Marketing
Clienting - COVID-19 Special from 2020-03-31T17:44:02

Discussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly ...

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Clienting: Digital Legal Marketing
Clienting #55: Mo Lilienthal- Lawyer, Podcaster&Local Link-Builder from 2020-03-30T11:00

This episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. 

Mo is a lawyer at Listen

Clienting: Digital Legal Marketing
Clienting #54: Megan Zavieh on Ethics, Technology&Marketing from 2020-03-16T11:00

Megan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics in...

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Clienting: Digital Legal Marketing
Clienting #53: Marco Brown on Finding the Money to Market from 2020-03-02T11:00

Marco Brown is the lead attorney at Brown Law, a Utah Family Law Firm focusing on providing affordable, flat-rate divorce services. Marco is a h...

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Clienting: Digital Legal Marketing
Clienting #52: Josh Gerben on Learning to Market His Law Firm from 2020-02-17T12:00

Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are...

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Clienting: Digital Legal Marketing
Clienting #51: 2020 Legal Marketing Trends from 2020-02-10T12:00

Gyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. 

  • Voice Search - any updates here?
  • Influencer marketing - Lawyers as Influencers Listen
Clienting: Digital Legal Marketing
Clienting #50: Ryan McKeen&Hailey Rice are Masters of Content! from 2020-01-27T12:00

Who are Ryan McKeen and Hailey Rice?

  • Ryan is the CEO of Connecticut Trial Firm, LLC. In 2019, Connecticut Trial Firm was ranked #15 on the Law Firm 500 list of fastest growing law f...

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Clienting: Digital Legal Marketing
Clienting #49: Erin Gerstenzang is back to discuss the future! from 2020-01-06T12:00

In a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who a...

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Clienting: Digital Legal Marketing
Clienting #48: Allison Shields and the 2019 ABA Marketing Survey from 2019-12-23T12:00

Allison Shields joins Gyi and Kelly to discuss the 2019 ABA Marketing Survey.

We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the ...

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Clienting: Digital Legal Marketing
Clienting #47: Raif Palmer on The Human Side of Client Experience from 2019-12-09T12:00

For this episode, Kelly is joined by Raif Palmer, an Illinois Family Law Attorney, to dive deep on client experience and how to streamline, improve, and incorporate technology in a mi...

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Clienting: Digital Legal Marketing
Clienting #46: Gyi and Kelly discuss the 2019 Clio Trends Report from 2019-11-11T12:00

Gyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can make for next year's re...

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Clienting: Digital Legal Marketing
Clienting #45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online from 2019-10-28T11:00

Sam's Bio: In 2013, I took the leap to start a virtual law firm right after law school so I could help entrepreneurs start their business and so that I could work online...

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Clienting: Digital Legal Marketing
Clienting #44: Delisi Friday, In-House Legal Marketer from 2019-10-14T11:00

Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock

What is it like to be an in-house marketer at a law firm?

How does the law firm get clients?

<...

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Clienting: Digital Legal Marketing
Clienting 43: Travis Patterson talks Inside Out Marketing from 2019-09-30T11:00

  • Travis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. Travis is extremely fortunate to be law partners...

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Clienting: Digital Legal Marketing
Clienting #42: Tech Tools For Marketing from 2019-09-16T11:00

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing!

When it comes to marketing tools, make sure that you u...

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Clienting: Digital Legal Marketing
Clienting #41: Gyi&Kelly Talk Outreach, Links, and HARO from 2019-08-12T11:00

On this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk's questions on journalist outreach, HARO, and conferences.

Outreach

Clienting: Digital Legal Marketing
Clienting #40: Ben Sessions Knows Technical SEO from 2019-07-29T11:00

Ben Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising. 

Ben (The Sessions Law Fi...

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Clienting: Digital Legal Marketing
Clienting #39: Melissa Emery on Marketing A PI Firm, Differently from 2019-07-15T11:00

Melissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one ...

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Clienting: Digital Legal Marketing
Clienting #38: Gyi&Kelly on Links, Links, Links from 2019-07-01T11:00

Gyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is. 

Download our ...

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Clienting: Digital Legal Marketing
Clienting #37: Erin Gerstenzang on Building A Practice with Public Speaking from 2019-06-17T11:00

Kelly Street was joined this week by lawyer Erin Gerstenzang, a trial attorney with a Listen

Clienting: Digital Legal Marketing
Clienting #36: Taymoor Pilehvar on Attracting Influencers from 2019-05-20T11:00

Your ears are not deceiving themselves, Kelly interviews attorney Taymoor Pilehvar without Gyi Tsakalakis in this episode. 

Taymoor Pilehvar is an ...

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Clienting: Digital Legal Marketing
Clienting #35: Joseph Wilson On Instagram for Client Development from 2019-05-06T11:00

Gyi Tsakalakis and Kelly Street were joined by Joseph Wilson, an Atlanta-based trial attorney who uses Instagram for client development.

Clienting: Digital Legal Marketing
Clienting #34: Aastha Madaan On A 100% Virtual Practice from 2019-04-22T11:00

Gyi and Kelly were joined by Aastha Madaan, owner of Madaan Law Firm and Concierge Wills & Trusts, both located in Southern California.

Aastha runs a traditional law firm and a secondary,...

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Clienting: Digital Legal Marketing
Clienting #33: Justie Nicol on Tech Tools for Client Development from 2019-04-08T11:00

Gyi Tsakalakis and Kelly Street were joined by Justie Nicol, owner of Nicol Law Offices, a Criminal Defense Attorney in Fort Collins, Colorado. She is ...

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Clienting: Digital Legal Marketing
Clienting #32: Wayne Pollock on PR for Lawyers from 2019-03-25T11:00

Wayne Pollock is the founder and managing attorney of Copo Strategies (Listen

Clienting: Digital Legal Marketing
Clienting #31: Yev Muchnik, Blockchain Lawyer from 2019-03-11T11:00

From large law firm lawyering to legal coworking to blockchain lawyer, this week's guest, Yev Muchnik, has a really cool perspective on future-forward law practice. 

Yev makes some great ...

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Clienting: Digital Legal Marketing
Clienting #30: 2019 Marketing Trends from 2019-02-11T12:00

Gyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm. 

  • Flashback to 2018, w...

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Clienting: Digital Legal Marketing
Clienting #29: Will Hornsby on Legal Ethics and Going Solo from 2019-01-28T12:00

This episode is all about ethics! Gyi Tskalakis and Kelly Street were joined by Will Hornsby to discuss the challenges legal ethics bring to a solo and small law firm. We also learn how Will bec...

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Clienting: Digital Legal Marketing
Clienting #28: Shreya Lay on Marketing Your Firm, Your Way from 2019-01-14T12:00

Gyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley.

Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that foc...

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Clienting: Digital Legal Marketing
Clienting #27: Gyi&Kelly take Guest Questions from 2018-12-31T12:00

For this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests.

Audio questions: 

  • Alex Barthet-
    • Blog called the Lien Zone abo...

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Clienting: Digital Legal Marketing
Clienting #26: Avoid the Pitfalls of Video Podcasting w/Rob Schenk from 2018-12-17T12:00

Gyi Tsakalakis & Kelly Street are joined this week by attorney Rob Schenk to discuss his firm's content marketing strategy and their use of data to understand their audience. 

Rob Sch...

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Clienting: Digital Legal Marketing
Clienting #25: Kim Bennett on Marketing a Non-Traditional Law Firm from 2018-12-03T12:00

Gyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how...

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Clienting: Digital Legal Marketing
Clienting #24: Chris Gober on Marketing a Niche Practice from 2018-11-19T12:00

Gyi and Kelly talk with Chris Gober about his unique practice areas and clientele. 

Most of The Gober Firm's clients come through referrals and PR appearances, which holds interesting cha...

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Clienting: Digital Legal Marketing
Clienting #23: Greg Siskind Literally Wrote the Book on Legal Marketing from 2018-11-05T12:00

Gyi & Kelly talked with immigration lawyer Greg Siskind about his firm's marketing efforts. Greg launched the first small law firm website by teaching himself HTM...

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Clienting: Digital Legal Marketing
Clienting #22: Erin Levine Talks Freemiums and Providing Value from 2018-10-22T11:00

Gyi & Kelly talk with Erin Levine about how her company, Hello Divorce, uses "freemiums" to build a sales funnel and customer following. While launching Hello Divorce, Erin was re-introduced to ...

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Clienting: Digital Legal Marketing
Clienting #21: Gyi&Kelly talk Voice Search from 2018-10-08T11:00

Gyi & Kelly wanted to discuss voice search and the pitfalls, how to improve your ability to rank in voice search, and future-proof your online presence by ranking in voice search.

They go...

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Clienting: Digital Legal Marketing
Clienting #20: Tom Fox on Building A Solo Practice 25 Years Into Your Career from 2018-09-24T11:00

Gyi & Kelly are thrilled to chat with a veteran lawyer this week who went from corporate lawyer to solo practitioner 25 years into his career. 10 years later, he ...

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Clienting: Digital Legal Marketing
Clienting #19: Social Media&Transparency w/Janine Sickmeyer from 2018-09-10T11:00

Janine Sickmeyer is CEO and Founder of Listen
Clienting: Digital Legal Marketing
Clienting #18: Keith Lee talks Online Lawyer Networking from 2018-08-27T10:00

For episode 18 of Clienting, Keith Lee joins Gyi Tsakalakis and Kelly Street to talk about how lawyers can use online networking to build their practice and referral network. 

Keith is a ...

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Clienting: Digital Legal Marketing
Clienting #17: Data-Based Legal Marketing w/Patrick Palace from 2018-08-13T11:00

Gyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client develo...

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Clienting: Digital Legal Marketing
Clienting #16: All Your SEO Questions, Answered from 2018-07-30T11:00

SEO: We know it stands for Search Engine Optimization, but what does it mean and how do you do it successfully? This episode has a little bit for legal SEO beginners, intermediates and beyond. Listen

Clienting: Digital Legal Marketing
Clienting #15: Values-Influenced Marketing with Jordan Couch from 2018-07-16T11:30

Gyi & Kelly talk with Jordan Couch of Palace Law about how values inform their marketing and client development. 

Jordan L. Couch is an attorney and Cultural Ambassador a...

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Clienting: Digital Legal Marketing
Clienting #14: Text Messaging and Marketing with Marshall Lichty from 2018-07-02T11:30

Gyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messag...

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Clienting: Digital Legal Marketing
Clienting #13: Niches, customer service, and music festivals with Jason Beahm from 2018-06-18T11:30

On this episode of Clienting, hosts Gyi Tsakalakis and Kelly Street were joined by attorney Jason Beahm. 

We discussed how Jason is carving out a niche within his practice based on his ow...

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Clienting: Digital Legal Marketing
Clienting #12: 10 Years of Marketing Mistakes I Made So You Don’t Have To w/Alex Barthet from 2018-06-01T16:59:28

 

On episode 12 of Clienting, Gyi Tsakalakis and Kelly Street were joined by Alex Barthet, a Miami Construction Lawyer with a growing practice that focuses on marketing via content and re...

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Clienting: Digital Legal Marketing
Clienting #11: Developing Your Brand with Julie Tolek from 2018-05-14T11:00

On this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm. 

We talked about: 

Clienting: Digital Legal Marketing
Clienting #10: How Lawyers Can Use Video w/Nicole Abboud from 2018-04-30T11:00

On this episode of Clienting, Gyi and Kelly are joined by Nicole Abboud, a new-age content marketing expert, and owner of Abboud Media. She hosts her ...

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Clienting: Digital Legal Marketing
Clienting #9: Reaching New Clients from 2018-04-16T11:00

For this episode of Clienting, Gyi and Kelly talk about how you can reach a new set of potential clients by expanding your network and building new opportunities. The conversation is broken down...

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Clienting: Digital Legal Marketing
Clienting #8: The Client Journey with Jared Correia from 2018-04-02T12:22:27

In this episode, Gyi and Kelly talk with Jared Correia of Red Cave Law Firm Consulting about Using Technology to Build Your Client Journey. We had a great ...

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Clienting: Digital Legal Marketing
Clienting #5: Marketing to a New Generation (Webinar) from 2018-03-22T20:12:55

 Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers.
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Clienting: Digital Legal Marketing
Clienting #7: Small Firm Scorecard with Sam Glover from 2018-03-19T14:38:30

In this episode, Gyi and Kelly talk with Sam Glover about the Lawyerist Small Firm Scorecard and how you can use it to boost your law firm's marketing and client development practices. Take the ...

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Clienting: Digital Legal Marketing
Clienting #6: The Secrets to Marketing&Automating Your Firm from 2018-03-05T14:48:07

In this episode, Gyi and Kelly talk with David Bitton about how to automate your law firm for a streamlined client experience and boosting your marketing. 

David announced his book, "The ...

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Clienting: Digital Legal Marketing
Clienting Episode #5: Marketing to a New Generation from 2018-03-01T16:24:43

Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers. We answered the questions of: Who should you be marketing to?, What mes...

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Clienting: Digital Legal Marketing
Clienting Episode #4: Five-Star Customer Service w/John Strohmeyer from 2018-02-26T15:19:40

This episode, Gyi and Kelly are joined by Attorney John Strohmeyer, to discuss what five-star customer service looks like in the legal profession.
 
Show notes: 
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Clienting: Digital Legal Marketing
Clienting Episode #3: Turning Leads into Clients from 2018-02-12T15:33:18

In this episode, we discuss how to take your leads and nurture them into clients. The resources we mentioned were: - Client Relationship/Management Systems - Virtual Receptions, such as Listen

Clienting: Digital Legal Marketing
Clienting Episode #2: Keywords for "XYZ" Lawyer from 2018-01-30T20:55:09

In this episode, Gyi Tsakalakis and Kelly Street discuss how to identify the correct keywords for your practice area and then how to correctly use them in your marketing efforts. As always, send...

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Clienting: Digital Legal Marketing
Clienting Episode #1: Legal Marketing Trends for 2018 from 2018-01-12T23:02:40

Clienting discusses the client development and marketing trends you need to pay attention to in 2018. We dive into voice search, adapting your business to services instead of forms and much, much m...

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Clienting: Digital Legal Marketing
Clienting Intro Episode from 2018-01-06T17:04:04

In this episode of Clienting, you learn about what the podcast will cover in future episodes, who Gyi Tsakalakis and Kelly Street are, and why they are doing this podcast. 

Please subscri...

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