Podcasts by CMO Conversations with Tricia Gellman

Why Community Is the Key to Growing Demand for Your Business with Hopin's Anthony Kennada from 2022-12-21T22:24:50

Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant from 2021-09-23T07:00

Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.

Yes, you read that right.

Beginning her care...

Why Community Is the Key to Growing Demand for Your Business with Hopin’s Anthony Kennada from 2021-09-09T07:00

What does the future of corporate events look like? That’s a question Hopin, an event technology platform, was asking even before the COVID-19 pandemic. 

Anthony Kennada (H...

Becoming a Front-of-House Marketer with Talend's Lauren Vaccarello from 2021-08-26T07:00

Starting out as “the search girl” at Salesforce, Lauren Vaccarello always knew there was more to digital marketing than met the eye 12 years ago. And she was right. Now, Lauren is the CMO at Tal...

How to Balance Art and Science in Your Marketing Campaigns with Digital Marketing Maven Swan Sit from 2021-08-12T09:33:13

How do you know what your customers want? 

It’s not a guessing game, and Swan Sit knows this best. 

Building out digital marketing programs at compani...

[Rebroadcast] What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley) from 2021-07-29T07:00

This week, we’re throwing it back to one of our favorite episodes with First Advantage’s head of global marketing, Katharine Mobley. In this episode, Katharine talks about how she rebuilt the FA...

Embracing a Beginner's Mind as a First-Time CMO with Coalition's Dylan Steele from 2021-07-01T13:30:13

Dylan Steele is wrapping up his first month as CMO at Coalition. Prior to joining Coalition, Dylan was VP of Brand & Marketing Strategy at Splunk, and before that he was VP of Platform Produ...

What It's Like to Be a CMO and Co-Founder with Uberflip's Randy Frisch from 2021-06-17T08:00

There are CMOs and then there are founders. But Randy Frisch? He's a CMO AND a co-founder at Uberflip. On this episode, Tricia sits down with Randy to discuss what it's like to do two roles at o...

Breaking Down Silos Within Your Marketing Team with Airtable's Archana Agrawal from 2021-06-03T08:00

We've talked a lot about the silos that exist between sales and marketing. But what about the silos within your own marketing team? On this episode, Tricia brought in a guest who knows how to ta...

This Is What You Should Ask in a CMO Interview (with Amplitude's Jennifer Johnson) from 2021-05-20T06:00

Sometimes it can seem like the role of the CMO is just an impossible list of expectations for one person to carry out. And somet...

What Happens Before, During, and After You Launch a Category (with Amplitude's Jennifer Johnson) from 2021-05-06T12:47:01

Whether you have a category or not, you need to have a point of view, you need to be solving a problem, and you need to be solving it in a different way.

☝️ That's what Jennife...

Why You Should Have a Personal Board of Directors (with FullStory's Kirsten Newbold-Knipp) from 2021-04-22T10:00

People talk a lot about the importance of mentors. But they don't just magically appear in the moment you need them. So how do you find a mentor? For Kirsten Newbold-Knipp, it's not about findin...

What It's Like to Get Hired in a Pandemic (with FullStory's Kirsten Newbold-Knipp) from 2021-04-08T13:19:19

We all got used to a new way of working in 2020. But Kirsten Newbold-Knipp? She started a brand new job during the pandemic. In this episode, Kirsten walks Tricia through her path to becoming CM...

What It Takes To Go From Startup To $1B Exit (With Acquia's Lynne Capozzi) from 2021-03-25T10:00

In 2008, software veteran Lynne Capozzi joined a brand new tech startup called Acquia as its CMO. Fast forward to 2019, and Acquia was bought by Vista Equity Partners for a whopping $1 billion. ...

What Happens When You Raise A $100 Million Funding Round – Part 2 With SalesLoft's Sydney Sloan from 2021-03-11T11:00

At the very beginning of 2021, SalesLoft announced a major funding round – bringing its valuation to a whopping $1.1 billion. We...

How Marketing Can Get Closer To The Customer (With SalesLoft’s Sydney Sloan) from 2021-02-25T11:00

When Sydney Sloan joined SalesLoft as CMO, one of the first things she did was a customer journey exercise, zeroing in on new customers’ first 90 days with SalesLoft. Why'd she do it? Sydney say...

What I've Learned (So Far) From Being A 3-Time CMO & First-Time Mom from 2021-02-11T11:00

Tricia Gellman is the host of CMO Conversations, and on this episode, she’s also the guest. At the end of 2020, Tricia went on maternity leave to welcome her daughter into the world. But now she’s ...

How Do You Run Fast At Scale? (Part 2 with VMware's Carol Carpenter) from 2021-01-28T11:00:01

Tricia and Carol Carpenter (CMO of VMware) pick up right where they left off – going even deeper on how being a CEO helped her become a better marketer. Plus Carol shares the three biggest leadersh...

What Being A CEO Taught Carol Carpenter (VMware’s CMO) from 2021-01-14T16:23:16

If you want to meet a marketer who has done it all, look no further than Carol Carpenter. In her career, the Apple/Trend Micro/Google alum has been a product manager, a GM, a CEO, and not to mentio...

Taking A Stance On Social Issues – Part 2 With Maxar's Nancy Coleman from 2020-12-17T11:00

Not every CMO has the opportunity to work on both high-impact business issues and social issues, but Nancy Coleman is in a unique position. Nancy and her team at Maxar (a space technology company) ...


The Tech CMO Who Started A News Bureau – Part 1 With Maxar’s Nancy Coleman from 2020-12-03T11:00

There’s using your product to tell a story, and then there’s using your product to tell breaking news stories. In this episode of CMO Conversations, Tricia speaks with Nancy Coleman, CMO of Maxar (...

The Most Credible Form Of Marketing Any Company Can Do – Part 2 With Marqeta's Vidya Peters from 2020-11-19T11:00

Vidya Peters is back on CMO Conversations, this time going even deeper on the importance of hiring and the leadership lessons she's learned building a marketing team from the ground-up. Plus, learn...

Feedback, Failure & The Marketing Jungle Gym – Part 1 with Marqeta’s Vidya Peters from 2020-11-05T18:35:12

Sometimes career growth looks like a ladder. But more often than not? It's a jungle gym. In this episode of CMO Conversations, Vidya Peters (CMO of Marqeta) shares her unique path to the world of m...

What It Means To Be A Revenue-Driven CMO (With First Advantage's Katharine Mobley) from 2020-10-22T09:00

Katharine Mobley (CMO of First Advantage) doesn’t believe in vanity metrics. Everything she does has to be tied back to the bottom line. In this episode, find out how Katharine’s leadership and com...

Why Is Change So Threatening? (With Proxyclick's Harish Peri) from 2020-10-08T10:00

If there's one thing we marketers can count on, it's change. In fact, Harish Peri (CMO of Proxyclick) has made a career out of it. While some people run from change or refuse to it admit it's happe...

Why Partnerships Are The Third Revenue Channel For Growth (With Impact's Scott Brazina) from 2020-09-24T10:00

One thing we don't talk about enough is the power of partnerships. That changes today, with special guest Scott Brazina, the CMO of Impact. Tricia and Scott talk about the rise of the partnership e...

Measuring What Matters (With Tegrita’s Brandi Starr) from 2020-09-10T10:00:01

“If someone sneezed, they were a lead.” ….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s the COO of Tegrita and is on a mission to change the way m...

ABM Is Not A Destination, It’s A Journey (With ThoughtSpot’s Scott Holden) from 2020-08-27T10:00

Marketers, buckle up. Because on this episode of CMO Conversations, we’re talking all about account-based marketing. No fluff, just honest-to-goodness strategy and best practices from a CMO whose m...

Why Marketers Need To Obsess Over Their Differentiation And Their Story With ThoughtSpot’s Scott Holden (Part 1) from 2020-08-13T10:00

When it comes to marketing, the message is...everything. At least that's how Scott Holden (CMO of ThoughtSpot) thinks about it. In this episode of CMO Conversations, Tricia and Scott talk about how...

Why Mental Health And Vulnerability Belong In The Workplace (With G2’s Ryan Bonnici) from 2020-07-31T10:20

Ryan Bonnici stopped setting his therapy sessions as 'private' on his work calendar. And he wasn't quite prepared for what happened next. Because by openly sharing his own struggles with mental hea...

How To Scale Your Career (And Your Marketing Team) Really Fast With G2’s Ryan Bonnici – Part 1 from 2020-07-28T14:18:51

At the age of 10, Ryan Bonnici decided he wanted to be a CMO. By the age of 30, he’d joined G2 and turned that dream into reality. In this episode of CMO Conversations, Ryan shares lessons learned ...

1 Role, 100 Different Definitions: What It Really Means To Be A CMO In 2020 (With SEBA International’s Kate Bullis) from 2020-06-18T10:00

If you asked 100 people what a CMO does, chances are you’ll get 100 different answers. Kate Bullis knows this struggle all too well. Now Kate may not be a CMO, but as the co-founder and managing pa...

How To Hit Your Goals With Experimentation & A Remote Marketing Team (With Auth0's Martin "Gonto" Gontovnikas) from 2020-06-04T10:00

For many of us, remote work is a new experience brought on by the COVID-19 pandemic. But for Martin Gontovnikas (aka Gonto) it's just another day at the home office. Gonto is Auth0's SVP of Marketi...

Why Product Marketing Doesn’t Work Without Customer Stories (With Matterport’s Robin Daniels) from 2020-05-21T10:00

Forget about features. True product marketing is all about value. And to really demonstrate the value you provide to customers, the single best thing you can do is to make customer stories central ...

Billboards, Bulldogs & Branding: How Gong’s CMO Udi Ledergor Is Investing In People & Culture from 2020-05-07T10:00

Gong’s CMO Udi Ledergor will stop at nothing to celebrate employees (even if it means buying 52 different billboards to do it). In this episode, Tricia and Udi discuss the rise of employer branding...

What Marketers Need To Know About Category Creation (With Emergence Capital’s Viviana Faga) from 2020-04-23T10:00

Creating a category is a career-defining moment for any marketer. Some are lucky enough to do it once. Viviana Faga has done it multiple times – having held marketing leadership positions at Salesf...

Introducing CMO Conversations With Tricia Gellman from 2020-02-16T11:00

Ever wonder what goes on inside the mind of a CMO? Us too. So we’re making it official and launching a brand new podcast to explore just that. Listen to the trailer to hear everything we’ve got pla...

This Episode Will Help You Be More Creative In 30 Minutes (From The Seeking Wisdom Vault) from 2019-11-26T15:44:12

Creativity – you're either born with it or you're not. Right? Wrong. In this #throwback episode, DG sits down with Allen Gannett, hot on the heels of the release of his book new book "The Creative ...

A 5-Part Framework for the Perfect Presentation (From The Seeking Wisdom Vault) from 2019-11-26T15:44:12

DG didn't always like public speaking. But that all changed when he stumbled upon a five-part framework that made him think about presenting and storytelling in a whole new light. And it's not just...

The Best Performing Marketing Channel That No One Ever Talks About (From The Seeking Wisdom Vault) from 2019-11-26T15:44:12

Real talk. If you don’t care about internal marketing, you might be missing out on a golden opportunity. Tune into this throwback episode of the Swipe File for a timeless marketing lesson on the im...

The One Thing That Kills Great Marketing (And How You Can Fight It) from 2019-11-26T15:44:12

Everyone has ideas and feedback. But that doesn't mean you should listen to everyone. Here's why DG says you should avoid consensus at all costs – and why limiting the number of cooks in the market...

The Path To Becoming A CMO from 2019-11-26T15:44:12

CMOs have one of the shortest job tenures in the C-suite. What gives? In this episode recorded live at HYPERGROWTH Boston, DG sits down with Leela Srinivasan (CMO of SurveyMonkey) to find out. DG a...

Is It Time To Re-Think How Marketers Create Case Studies? from 2019-11-26T15:44:12

Marketers love case studies. As they should. But on this episode of the Swipe File, DG talks about why it might be time to re-think traditional case studies, and the importance of finding "real pro...

Is The Traditional Marketing Funnel Dead? from 2019-11-26T15:44:12

DG sits down with Kate Adams (VP of Demand Generation at Drift) to talk about a big change she recently made to the marketing funnel at Drift.

The Relationship Between Sales & Marketing with Drift CRO Josh Allen from 2019-09-12T16:23:48

DG sits down with Josh Allen, Drift's Chief Revenue Officer, to go behind the scenes and talk about the sales and marketing teams at Drift, playing the long game, and what's different about marketi...

The Chaos Before A Big Marketing Event from 2019-09-12T16:23:48

DG talks about the process he uses to create speeches and presentations, the highs and lows of doing big events for your business, and why you shouldn't listen when people say "our customers are no...

What Makes Great Marketing Today? from 2019-09-12T16:23:48

The best marketing today has one thing in common: it's real. DG talks about why the best marketing is real, authentic, and human, and why people don't want marketing that feels "manufactured."

The 10 Commandments for Modern Marketing from 2019-09-12T16:23:48

You know how you get down those Instagram rabbit holes where you suddenly find yourself on some random profile and have no idea how you got there? That's how DG came up with the idea for this episo...

The Missing Ingredient in Your B2B Copywriting from 2019-09-12T16:23:48

Your job as a marketer is to paint a picture. Because your buyers – real people – are visual learners. And they need a little hand-holding to guide them to your desired outcome. But in B2B marketin...

Marketing Isn't for the Lazy Ones with Brian Kardon (CMO at Fuze) from 2019-09-12T16:23:48

Great marketing isn't about sending your emails at 2:08pm on a Tuesday because you read somewhere that it's the best time to send an email. Nope. It's about zigging when everyone else is zagging. B...

The Secret To Killing Writer’s Block from 2019-09-12T16:23:48

Are you stuck? Hitting a creative wall? Brain just not working like you want it to? Hey, we've all been there. So on this episode of the Marketing Swipe File, DG shares his four-step formula for ge...

Always Look For The Remix with Mike Volpe (CEO of Lola) from 2019-09-12T16:23:48

Talk about a resume. Mike Volpe is the CEO at Lola, where he joined after building HubSpot for eight years (he was one of the five founding team members), and then growing revenue by 500% in two ye...

The #1 Skill Missing In Most B2B Marketers from 2019-09-12T16:23:48

"Would I respond to this?" That's the question DG asks himself before he sends an email, makes a deck, writes copy for a landing page, or records a podcast episode. Because when there's so much noi...

Putting the Revenue in Marketing with Elle Woulfe (VP of Marketing at PathFactory) from 2019-09-12T16:23:48

On this episode of the Marketing Swipe File, DG sits down with marketing technology veteran Elle Woulfe, VP of Marketing at PathFactory. Before joining PathFactory, Elle built her career at Lattice...

7 Marketing Books That Have Shaped My Career from 2019-09-12T16:23:48

On this episode of the Marketing Swipe File, DG talks about how he went from being someone who avoided books like the plague – to someone who loves reading and learning. So what was the catalyst fo...

The Next Frontier of B2B Buying with Bevy's Steven Broudy from 2019-09-12T16:23:48

In this episode of the Marketing Swipe File, Dave chats with Steven Broudy, former Ranger Sniper Team Leader in the U.S. Army and currently Head of Sales at Bevy. Together Dave and Steven talk abou...

The 8 Mile Play & Why We Did The Webinar No One Was Doing In B2B Marketing from 2019-09-12T16:23:48

If there's one thing we can all agree on – it's this. There's so much noise in marketing today. No one wants to be sold to. So in this episode of the Marketing Swipe File, DG talks about how to bre...

So You Want To Create A Category. Here’s What Gainsight’s CMO Says You Should Do. from 2019-09-12T16:23:48

In this episode of the Marketing Swipe File recorded live at SaaStr, DG sits down with Gainsight CMO Anthony Kennada to talk about how they built a company, even though there was no clear market to...

When Should You Make Your First Marketing Hire? from 2019-09-12T16:23:48

This episode of the Marketing Swipe File was inspired by a tweet our CEO David Cancel got tagged in recently. It hits on two big questions about growing a marketing team. Should you wait to hire a ...

How To Create Irresistible Offers With One Of The World’s Top Social Media Advertising Experts from 2019-09-12T16:23:48

On this episode of the Swipe File, DG sits down with Billy Gene Shaw, founder and CEO of the agency Billy Gene Is Marketing. Billy Gene has helped some of the world’s top brands and influencers lik...

5 Storytelling Secrets from Andy Raskin (aka The Guy Top B2B Brands Call When They Need Help With Positioning) from 2019-09-12T16:23:48

On this episode of the Marketing Swipe File, DG sits down with Andy Raskin – who he calls a Silicon Valley storytelling mastermind. Andy Raskin is a highly sought-after consultant who knows a good ...

10 Things That Made Me A Better Marketer from 2019-09-12T16:23:48

On this episode of the Marketing Swipe File, DG is sharing the 10 things that have helped make him a better marketer (inspired by this post (https://drift.ly/better-marketer) on LinkedIn). And he's...

Picking A Fight You Can Win: How The President Of K-Swiss Built a Brand That Can Compete With Nike & Adidas from 2019-09-12T16:23:48

On this episode of the Marketing Swipe File, DG sits down with Barney Waters, President of K-Swiss. They discuss the overlap between B2B and B2C marketing. (Is there still a difference?) Plus the k...

The Power Of Copywriting (And Two Tips To Help You Sell With Your Writing) from 2019-09-12T16:23:48

On this episode of the Marketing Swipe File, DG shares two of his favorite copywriting tips that you can use to write more effective sales emails, marketing emails, landing pages, video scripts, an...

The Three Paths To Becoming a CMO with Heather Zynczak (CMO at Pluralsight) from 2019-09-12T16:23:48

Heather Zynczak spent four years as the CMO of Domo, six years as Global VP of Marketing at SAP, and today serves as CMO of Pluralsight. On this episode of the Swipe File, she talks to DG about b...

Why Every Marketer Needs a Swipe File from 2019-09-12T16:23:48

Keeping a swipe file has been a game-changer for DG. It helps him come up with ideas and find patterns between ideas. If you don’t have a swipe file, you should definitely consider it. It's so impo...

Bringing Brand Back To B2B with Dan Rogers (CMO at ServiceNow) from 2019-09-12T16:23:48

Dan Rogers is the CMO at ServiceNow and was previously CMO at Symantec, VP of Marketing for EMEA at Salesforce, Global Head of Product Marketing and Demand Gen. at Amazon AWS, and Senior Director o...

The Top Marketing Channel Most People Ignore (And How This Can Be Your #1 New Source Of Leads) from 2019-09-12T16:23:48

The best performing marketing channel might be right in front of you. On this episode of the Swipe File, DG talks about the power of internal marketing and how you can use the people at your compan...

Feedback Is Marketing's Secret Sauce with Leela Srinivasan (CMO at SurveyMonkey) from 2019-09-12T16:23:48

Leela Srinivasan is the CMO at SurveyMonkey, a Forbes Top 50 CMO, and previously spent time at Lever, OpenTable, LinkedIn, and Bain. She sat down with DG live at SaaStr Annual 2019 to talk about he...

You Are What You Measure with Joe Chernov (CMO at Robin) from 2019-09-12T16:23:48

Joe Chernov is CMO at Robin, and before that served in the same role at InsightSquared, and was VP of Content at HubSpot and Eloqua. He's often referred to as one of the most influential content ma...

Here’s The Secret To Coming Up With The Best Content Ideas Of Your Career from 2019-09-12T16:23:48

Struggling to come up with ideas for content? This episode is for you. DG breaks down how to reverse engineer great topics for podcasts, blog posts, videos, and more -- including a list of tools to...

Welcome To The Marketing Swipe File from 2019-09-12T16:23:48

Welcome to the Swipe File. Here's a quick overview from your host, Dave Gerhardt, and a little bit more about what you can expect on this show. Ready?

The marketing podcast is back! from 2019-09-12T16:23:48

We're rebooting our marketing podcast and bringing it back better than ever with Drift VP of Marketing and host Dave Gerhardt and guests including leading CMOs from G2 Crowd, Survey Monkey, Plurals...