Podcasts by CMO Insights
Learn how to make digital revenue happen. Gain insights into Digital Transformation, the Customer Experience and Innovation by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using content, programs, campaigns, personas, full life cycles and more.
Further podcasts by Jeff Pedowitz
Podcast on the topic Marketing
All episodes
Season 8. Episode 19: The Power of Experiential Marketing with Brook Jay, CEO and Founder, All Terrain Collective from 2023-10-26T12:00
In the fast-paced and ever-evolving marketing landscape, businesses need to adapt and find innovative ways to connect with their audiences. Enter experiential marketing - a dynamic approach that bu...
ListenSeason 8. Episode 18: The Transformative Power of AI in Marketing with Carolyn Crandall, CMO&Forgepoint Capital Advisor from 2023-10-02T18:05:17
In a world where marketing is evolving at breakneck speed, staying ahead of the curve is vital for success. Enter artificial intelligence (AI), a technology that promises to revolutionize the way m...
ListenSeason 8. Episode 17: Building a Brand in the Mental Wellness Space: Insights from an Underdog with Louise Troen, CMO, Reveri Health from 2023-09-20T12:00
In a world shaped by rapid technological advancements, marketing presents both exhilarating opportunities and formidable challenges. As the role of Chief Marketing Officer becomes increasingly pivo...
ListenSeason 8. Episode 16: Inspiring Change: Lessons in Leadership with Lauren Sallata, CMO, Ricoh North America from 2023-09-14T12:00
In today's business landscape, digital transformation has become more than just a buzzword; it's a necessity for companies looking to thrive in the digital age. In this episode of the CMO Insights ...
ListenSeason 8. Episode 15: From Data to Outcomes: The Art of Operationalizing Insights with Nikhil Behl, CMO, FICO from 2023-08-30T16:58
In a world dominated by data and technology, marketing has evolved into a complex blend of creativity, strategy, and data-driven decision-making. In this episode of CMO Insights, Nikhil Behl, Chief...
ListenSeason 8. Episode 14: Mastering the Modern CMO Toolkit: AI, Data, and Cybersecurity with Norman Guadagno, CMO, Mimecast from 2023-08-23T17:31:10
In an era where data is the new gold and technology is driving unprecedented change, marketers are finding themselves at a crossroads between the allure of data-driven insights and the ever-importa...
ListenSeason 8. Episode 13: Navigating the Global E-commerce Landscape with Ted Rogers, CMO, Digital River from 2023-07-14T20:48
Global e-commerce has become a game-changer for businesses seeking to expand their reach and tap into new markets. To shed light on the intricacies of international expansion and the role of artifi...
ListenSeason 8. Episode 12: Innovative Strategies in a Changing Landscape: Thomson Reuters’ Approach with David Carrel, CMO, Thomson Reuters from 2023-06-26T13:00
In today's rapidly evolving business landscape, companies are constantly adapting to meet the changing needs of their customers. One such company is Thomson Reuters (TR), a global leader in legal, ...
ListenSeason 8. Episode 11: Cutting Through the Clutter: Marketing Success in the Crowded Cybersecurity Industry with Meagen Eisenberg, CMO, Lacework from 2023-06-16T14:30:42
In a rapidly evolving digital landscape, cybersecurity has become paramount for every organization. With the increasing number of threats and the migration of workloads to the cloud, companies seek...
ListenSeason 8. Episode 9: The New Era of Content Operations: AI as the Ultimate Wingman for Marketers with Ed Breault, CMO, Aprimo from 2023-05-16T19:00
"AI won't replace us, it will elevate us!" Ed Breault, CMO at Aprimo, sheds light on the transformative power of AI in content operations. By embracing AI, radical transparency, and continuous grow...
ListenSeason 8. Episode 8: Marketing as a Revenue Center with Monu Kalsi, VP of Marketing, CNO Financial Group from 2023-03-17T21:23
Monu Kalsi, Vice President of Marketing, CNO Financial Group, joins Jeff in this engaging discussion about marketing as a profit center and the significant disruptive forces for marketing leaders. ...
ListenSeason 8. Episode 7: Part 2 - The best and worst of technology: Scott Brinker, VP Platform Ecosystem at Hubspot from 2023-01-11T05:00
In Part 2 of a 2-part series, Jeff talks with Scott Brinker about the proliferation of technology and how to navigate the landscape for marketing and sales teams. Discussion points include:The ris...
ListenSeason 8. Episode 5: Selling Front stage and Back stage: Mike Kunkle, VP Sales Effectiveness Services, SPARXiQ from 2022-12-14T05:00
If you are in Sales, do not miss this one! In this episode, Jeff dives into successful sales effectiveness thought leader, speaker and author Mike Kunkle who is currently VP Sales Effectiveness Ser...
ListenSeason 8. Episode 5: Selling Front stage and Back stage: Mike Kunkle, VP Sales Effectiveness Services, SPARXiQ from 2022-12-14T05:00
If you are in Sales, do not miss this one! In this episode, Jeff dives into successful sales effectiveness thought leader, speaker and author Mike Kunkle who is currently VP Sales Effectiveness Ser...
ListenSeason 7. Episode 14: M&A Masterclass: Ashley Estilette, Chief Marketing Officer at Mitratech from 2022-01-26T05:00
In this episode, Ashley Estilette, Chief Marketing Officer at Mitratech shares how her company has handled 8 acquisitions in 2021 and the challenges characteristic of M&A including branding, servic...
ListenSeason 7. Episode 13: The DTX Framework: Scott McAllister, CMO CGO at Padawan Ventures from 2022-01-19T05:00
In this episode, Scott McAllister, CMO CGO at Padawan Ventures shares what digital transformation means in today's business framework, the challenges organizations face to adopt digital change and ...
ListenSeason 7. Episode 12: The Doctor is In: Neil Cohen, Marketing Therapist from 2022-01-12T05:00
In this episode, Neil Cohen, Marketing Therapist shares how his career evolved into the role of Marketing Therapist and what that means. Neil specializes in helping companies get out of their own w...
ListenSeason 7. Episode 11: Bridging the Talent Gap: Yuri Kruman, CEO, HR Talent&Systems Consulting from 2022-01-05T05:00
In this episode, Yuri Kruman, CEO, HR Talent&Systems Consulting shares his perspective on the state of HR, the great resignation, and challenges sales and marketing execs are facing today. Yes, 'It...
ListenSeason 7. Episode 10: Mobile Marketing: Stephanie Cox, VP Sales and Marketing, Lumavate from 2021-12-22T05:00
In this episode, Stephanie Cox, VP Sales&Marketing at Lumavate shares how marketers are using Lumavate to create apps without coding to engage external and internal customers, Stephanie shares how ...
ListenSeason 7. Episode 9: Direct Mail to Digital: Chris Panebianco, CMO, Bankers Healthcare Group from 2021-12-17T05:00
In this episode, Chris Panebianco, CMO, Bankers Healthcare Group, a Financial Services company, shares how he evolved his mail only marketing strategy from 20K a month to over 20 Million a month di...
ListenSeason 7. Episode 8: Work Your Way: Milena Oliveira, SVP&CMO, Transportation and Electronics Business Group, 3M from 2021-12-08T05:00
In this episode, Jeff and Milena Oliveira, SVP&CMO, Transportation and Electronics Business Group, 3M, explore her rise from 3M intern to her now career spanning 20 years with 3M. They discuss how ...
ListenSeason 7. Episode 7: Breaking the Glass Ceiling: Cindy Zhou, Chief Marketing Officer of LogRhythm from 2020-11-03T05:00
In this episode, Cindy Zhou, Chief Marketing Officer of LogRhythm shares her insights on how to provide more opportunities for women and minorities in the fields of technology and Cybersecurity. Ci...
ListenSeason 7. Episode 7: Breaking the GlassCeiling: Cindy Zhou, Chief Marketing Officer of LogRhythm from 2020-11-03T05:00
In this episode, Cindy Zhou, Chief Marketing Officer of LogRhythm shares her insights on how to provide more opportunities for women and minorities in the fields of technology and Cybersecurity. Ci...
ListenSeason 7. Episode 6: The Ethan Allen Transformation: Rodney Hutton, Chief Marketing Officer of Ethan Allen Global from 2020-10-27T04:00
In this episode, Rodney Hutton, Chief Marketing Officer of Ethan Allen Global, shares how this traditional furniture company has digitally transformed in the COVID-19 pandemic. Using technology as ...
ListenSeason 7. Episode 6: The Ethan Allen Transformation: Rodney Hutton, Chief Marketing Officer of Ethan Allen Global from 2020-10-27T04:00
In this episode, Rodney Hutton, Chief Marketing Officer of Ethan Allen Global, shares how this traditional furniture company has digitally transformed in the COVID-19 pandemic. Using technology as ...
ListenSeason 7. Episode 5: It's all about Hustle. Ramon Ray, Founder of SmartHustle.com from 2020-10-20T04:00
In this episode, Ramon Ray, Founder of SmartHustle.com, best-selling author, global speaker and lover of burnt pancakes shares his insights on how hustle and entrepreneurship go hand in hand. Ramon...
ListenSeason 7. Episode 4: Minority is the Majority, Neil Wu Becker, Chief Marketing Officer of Behavox from 2020-10-14T12:09
In this episode, Neil Wu Becker, Chief Marketing Officer of Behavox shares his own personal journey of growth as Taiwanese American, starting in journalism and eventually moving to marketing and no...
ListenSeason 7. Episode 3: Data and Accountability, Thomas Been from 2020-10-14T12:09
Thomas Been talks about using data to provide the current experience for the customer, evolving and providing a leading platform for the digital business, and Marketing becoming more accountable in...
ListenSeason 7. Episode 4: Minority is the Majority, Neil Wu Becker, Chief Marketing Officer of Behavox from 2020-10-14T12:09
In this episode, Neil Wu Becker, Chief Marketing Officer of Behavox shares his own personal journey of growth as Taiwanese American, starting in journalism and eventually moving to marketing and no...
ListenSeason 5. Episode 9: Who Owns the Customer? : Tiziana Barrow, Founder and CMO of Tilagia from 2020-10-07T21:12
In this episode of CMO Insights, Jeff Pedowitz sits down with Tiziana Barrow, Founder and CMO of Tilagia.
Tiziana talks about:
The importance of focusing on the customer journey and cu...
Season 5. Episode 9: Who Owns the Customer? : Tiziana Barrow, Founder and CMO of Tilagia from 2020-10-07T21:12
In this episode of CMO Insights, Jeff Pedowitz sits down with Tiziana Barrow, Founder and CMO of Tilagia. Tiziana talks about:The importance of focusing on the customer journey and customer ownersh...
ListenSeason 5. Episode 19: Nuanced Technophile : Michael Bailey, Vice President of Marketing Operations for Fleetcor from 2020-09-23T15:53
In this episode of CMO Insights, Jeff Pedowitz sits down with Michael Bailey, Vice President of Marketing Operations for Fleetcor.
Michael talks about
How data has evolved to become th...
Season 5. Episode 19: Nuanced Technophile : Michael Bailey, Vice President of Marketing Operations for Fleetcor from 2020-09-23T15:53
In this episode of CMO Insights, Jeff Pedowitz sits down with Michael Bailey, Vice President of Marketing Operations for Fleetcor. Michael talks aboutHow data has evolved to become the most importa...
ListenSeason 5. Episode 18: Customer Portfolio Management : Ruth Stevens President, eMarketing Strategy from 2020-09-23T15:36
In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy.
Ruth talks about:
Teaching a course about using data to manage the custome...
Season 5. Episode 18: Customer Portfolio Management : Ruth Stevens President, eMarketing Strategy from 2020-09-23T15:36
In this episode of CMO Insights, Jeff Pedowitz sits down with Ruth Stevens, President of eMarketing Strategy. Ruth talks about:Teaching a course about using data to manage the customer base of a fi...
ListenSeason 5. Episode 17: The Collaboration Paradox : Sal Patalano, Chief Revenue Officer, Lenovo Software from 2020-09-23T15:20
In this episode of CMO Insights, Jeff Pedowitz sits down with Sal Patalano Chief Revenue Officer of Lenovo Software.
Sal talks about:
The definition and function of a Chief Revenue Off...
Season 5. Episode 17: The Collaboration Paradox : Sal Patalano, Chief Revenue Officer, Lenovo Software from 2020-09-23T15:20
In this episode of CMO Insights, Jeff Pedowitz sits down with Sal Patalano Chief Revenue Officer of Lenovo Software. Sal talks about:The definition and function of a Chief Revenue Officer and the r...
ListenSeason 5. Episode 15: The Empathy Gap : Michelle Huff, CMO, UserTesting from 2020-09-23T14:48
In this episode of CMO Insights, Jeff Pedowitz sits down with Michelle Huff, CMO of UserTesting
Michelle talks about Focusing on the empathy gap and the customer journey,
Brands building ...
Season 5. Episode 16: The Three A's, Karen Steele, CMO at LeanData from 2020-09-23T14:48
In this episode of CMO Insights, Jeff Pedowitz sits down with Karen Steele, CMO at LeanData.
Karen talks about:
The complications of taking a company from public to private and the im...
Season 5. Episode 16: The Three A's, Karen Steele, CMO at LeanData from 2020-09-23T14:48
In this episode of CMO Insights, Jeff Pedowitz sits down with Karen Steele, CMO at LeanData. Karen talks about:The complications of taking a company from public to private and the importance of ke...
ListenSeason 5. Episode 15: The Empathy Gap : Michelle Huff, CMO, UserTesting from 2020-09-23T14:48
In this episode of CMO Insights, Jeff Pedowitz sits down with Michelle Huff, CMO of UserTesting Michelle talks about Focusing on the empathy gap and the customer journey,Brands building a connecti...
ListenSeason 5. Episode 13: Fearless : Christine Nurnberger, CMO of Bottomline Technologies from 2020-09-23T14:46
In this episode of CMO Insights, Jeff Pedowitz sits down with Christine Nurnberger, CMO of Bottomline Technologies.
Christine talks about:
Being fearless and how that attitude helps he...
Season 5. Episode 13: Fearless : Christine Nurnberger, CMO of Bottomline Technologies from 2020-09-23T14:46
In this episode of CMO Insights, Jeff Pedowitz sits down with Christine Nurnberger, CMO of Bottomline Technologies. Christine talks about:Being fearless and how that attitude helps her with her tea...
ListenSeason 5. Episode 12: Customer Lifetime Value : Shane Lennon from @VirtualCMO from 2020-09-23T14:16
In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO.
Shane talks about:
Not only aligning sales and marketing but also aligning with the product...
Season 5. Episode 11: Marketing Symphony : Kira Mondrus, CMO at QASymphony. from 2020-09-23T14:16
In this episode of CMO Insights, Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony.
Kira talks about:
How she built a marketing team from the ground up and what skills she l...
Season 5. Episode 12: Customer Lifetime Value : Shane Lennon from @VirtualCMO from 2020-09-23T14:16
In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Lennon from @VirtualCMO. Shane talks about:Not only aligning sales and marketing but also aligning with the product team Focusin...
ListenSeason 5. Episode 11: Marketing Symphony : Kira Mondrus, CMO at QASymphony. from 2020-09-23T14:16
In this episode of CMO Insights, Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony. Kira talks about:How she built a marketing team from the ground up and what skills she looked for in h...
ListenSeason 5. Episode 10: Quality Over Quantity : Kirk Crenshaw, CMO of Traackr from 2020-09-23T13:47
This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr.
Kirk talks about:
The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the...
Season 5. Episode 10: Quality Over Quantity : Kirk Crenshaw, CMO of Traackr from 2020-09-23T13:47
This week’s guest on CMO Insights is Kirk Crenshaw, CMO of Traackr. Kirk talks about:The next big trends in marketing: Strong ABM strategies and a more empathetic understanding of the customer jour...
ListenSeason 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo from 2020-09-23T13:01
This week’s guest on CMO Insights is Jake Sorofman, CMO of Pendo.
Jake talks about:
How marketing has become more data driven and technology reliant
Talent acquisition and mul...
Season 5. Episode 8: Talent Optimization, Jake Sorofman, CMO of Pendo from 2020-09-23T13:01
In this episode, Jeff talks with Jake Sorofman, CMO of Pendo. Highlights include:How marketing has become more data driven and technology reliant Talent acquisition and multi-channel attribution ...
ListenSeason 5. Episode 7: Biometric Marketing, Al Silvestri, Partner and CMO at COFFEE Labs from 2020-09-23T12:50
In this episode of CMO Insights, Jeff Pedowitz sits down with Al Silvestri, Partner and CMO at COFFEE Labs.
Al talks about:
Using data gathered from biometrics to define optimism and u...
Season 5. Episode 7: Biometric Marketing, Al Silvestri, Partner and CMO at COFFEE Labs from 2020-09-23T12:50
In this episode of CMO Insights, Jeff Pedowitz sits down with Al Silvestri, Partner and CMO at COFFEE Labs. Al talks about:Using data gathered from biometrics to define optimism and understand risk...
ListenSeason 5. Episode 6: Point vs. Platform, Randy Frisch, CMO and President of Uberflip from 2020-09-23T12:06
In this episode of CMO Insights, Jeff Pedowitz sits down with Randy Frisch, CMO and President of Uberflip.
Randy talks about:
How Marketing is now responsible for accelerating pipeline...
Season 5. Episode 6: Point vs. Platform, Randy Frisch, CMO and President of Uberflip from 2020-09-23T12:06
In this episode of CMO Insights, Jeff Pedowitz sits down with Randy Frisch, CMO and President of Uberflip. Randy talks about:How Marketing is now responsible for accelerating pipeline The importan...
ListenSeason 5. Episode 5: Simplifying Complexity, Michele Chambers, former CMO of Anaconda. from 2020-09-23T11:55
In this episode of CMO Insights, Jeff Pedowitz sits down with Michele Chambers, former CMO of Anaconda.
Michele talks about:
Developing high value content that truly targets your audie...
Season 5. Episode 5: Simplifying Complexity, Michele Chambers, former CMO of Anaconda. from 2020-09-23T11:55
In this episode of CMO Insights, Jeff Pedowitz sits down with Michele Chambers, former CMO of Anaconda. Michele talks about:Developing high value content that truly targets your audience The impor...
ListenSeason 5. Episode 4: Brand and Demand: Lisa Agona, CMO of Ensono from 2020-09-23T11:46
In this episode of CMO Insights, Jeff Pedowitz sits down with CMO Insights is Lisa Agona, CMO of Ensono.
Lisa talks about:
Strategies for rebuilding and launching a new brand
...
Season 5. Episode 4: Brand and Demand: Lisa Agona, CMO of Ensono from 2020-09-23T11:46
In this episode of CMO Insights, Jeff Pedowitz sits down with CMO Insights is Lisa Agona, CMO of Ensono. Lisa talks about:Strategies for rebuilding and launching a new brand Building a marketing t...
ListenSeason 5. Episode 3: Putting in the Work, Jeanne Hopkins, Executive Vice President and CMO for Ipswitch from 2020-09-22T23:05
In this episode of CMO Insights, Jeff Pedowitz sits down with Jeanne Hopkins, Executive Vice President and CMO for Ipswitch.
Jeanne talks about;
The changing role of of marketing and t...
Season 5. Episode 3: Putting in the Work, Jeanne Hopkins, Executive Vice President and CMO for Ipswitch from 2020-09-22T23:05
In this episode of CMO Insights, Jeff Pedowitz sits down with Jeanne Hopkins, Executive Vice President and CMO for Ipswitch. Jeanne talks about;The changing role of of marketing and the CMO’s role ...
ListenSeason 5. Episode 2: It's All About Strategy, Alexandra Shapiro, CMO from 2020-09-22T22:57
In this episode of CMO Insights, Jeff Pedowitz sits down with Alexandra Shapiro.
Alexandra discusses;
The fundamental belief that marketing strategy and business strategy must be align...
Season 5. Episode 2: It's All About Strategy, Alexandra Shapiro, CMO from 2020-09-22T22:57
In this episode of CMO Insights, Jeff Pedowitz sits down with Alexandra Shapiro. Alexandra discusses;The fundamental belief that marketing strategy and business strategy must be aligned tightly Ho...
ListenSeason 5. Episode 1: The Shift to ABM, Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base from 2020-09-22T22:21
This week’s guest on CMO Insights is Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base.
Cynthia shares;
How Quickbase is focusing on Account Based Marketing initiatives
Listen
Season 5. Episode 1: The Shift to ABM, Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base from 2020-09-22T22:21
This week’s guest on CMO Insights is Cynthia Gumbert, SVP of Marketing and Analytics at Quick Base. Cynthia shares;How Quickbase is focusing on Account Based Marketing initiatives How her team is ...
ListenSeason 4. Episode 19: Blockchain Marketing, Akbar Jaffer, CMO at ZorroSign Inc. from 2020-09-22T21:43
In this episode of CMO Insights, Jeff sits down with Akbar Jaffer, CMO at ZorroSign, Inc., to talk about how ZorroSign is capitalizing on blockchain technology, the growth of measurable metrics and...
ListenSeason 4. Episode 19: Blockchain Marketing, Akbar Jaffer, CMO at ZorroSign Inc. from 2020-09-22T21:43
In this episode of CMO Insights, Jeff sits down with Akbar Jaffer, CMO at ZorroSign, Inc., to talk about how ZorroSign is capitalizing on blockchain technology, the growth of measurable metrics and...
ListenSeason 4. Episode 18: Collision Course - The Ultimate Customer Experience : Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass from 2020-09-22T21:22
In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass.
Julie talks about:
What makes a great customer ...
Season 4. Episode 18: Collision Course - The Ultimate Customer Experience : Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass from 2020-09-22T21:22
In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass. Julie talks about:What makes a great customer experience – m...
ListenSeason 4. Episode 17: Sexism and Ageism, Shira Abel, CEO of Hunter & Bard from 2020-09-22T21:11
On this episode of CMO Insights, Jeff Pedowitz sits down with Shira Abel, CEO of Hunter & Bard.
They talk about the role PR plays in marketing as a generator of thought leadership and a method ...
Season 4. Episode 17: Sexism and Ageism, Shira Abel, CEO of Hunter&Bard from 2020-09-22T21:11
On this episode of CMO Insights, Jeff Pedowitz sits down with Shira Abel, CEO of Hunter&Bard. They talk about the role PR plays in marketing as a generator of thought leadership and a method of spr...
ListenSeason 4. Episode 16: Revenue X (Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.) from 2020-09-22T21:00
In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt.
Jason discusses
The transformation ...
Season 4. Episode 16: Revenue X : Jason Katz - Vice President of App and Digital Marketing for Houghton Mifflin Harcourt from 2020-09-22T21:00
In this episode of CMO Insights, Jeff Pedowitz sits down with Jason Katz, Vice President of App and Digital Marketing for Houghton Mifflin Harcourt. Jason discussesThe transformation of marketing w...
ListenSeason 4. Episode 15: Riches in Niches : Peg Miller, Vice President of Marketing for Tax Guard. from 2020-09-22T20:52
In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard.
Peg talks about
Marketing to a tight niche which requires foc...
Season 4. Episode 15: Riches in Niches : Peg Miller, Vice President of Marketing for Tax Guard. from 2020-09-22T20:52
In this episode of CMO Insights, Jeff Pedowitz sits down with Peg Miller, Vice President of Marketing for Tax Guard. Peg talks aboutMarketing to a tight niche which requires focus on middle o...
ListenSeason 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio. from 2020-09-22T20:51
Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space.
In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.
Heidi ...
Season 4. Episode 14: ABM and Defeating the Frankenstack : Heidi Bullock, CMO at Engagio. from 2020-09-22T20:51
Note: DemandBase acquired Engagio in 2020 and we wrote about its impact on the ABM space. In this episode of CMO Insights, Jeff Pedowitz sits down with Heidi Bullock, CMO at Engagio.Heidi talks abo...
ListenSeason 4. Episode 13: Secrets from a Sales Pro : Patrick Giusti, Head of Sales and Marketing at Mad Street Den from 2020-09-22T19:41
In this episode of CMO Insights, Jeff Pedowitz sits down with Patrick Giusti, Head of Sales and Marketing at Mad Street Den.
Patrick talks about:
The challenges of running a startup an...
Season 4. Episode 13: Secrets from a Sales Pro : Patrick Giusti, Head of Sales and Marketing at Mad Street Den from 2020-09-22T19:41
In this episode of CMO Insights, Jeff Pedowitz sits down with Patrick Giusti, Head of Sales and Marketing at Mad Street Den. Patrick talks about:The challenges of running a startup and how new tech...
ListenSeason 4. Episode 12: All in Alignment : Nicole Wojno, CMO at UNserIQ. from 2020-09-22T19:02
In this episode of CMO Insights, Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ.
talks about:
The difference between being customer focused and customer service oriented
...
Season 4. Episode 12: All in Alignment : Nicole Wojno, CMO at UNserIQ. from 2020-09-22T19:02
In this episode of CMO Insights, Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. talks about:The difference between being customer focused and customer service oriented Finding strength ...
ListenSeason 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets : Kirby Wadsworth, CMO at Illusive Networks. from 2020-09-22T18:43
In this episode of CMO Insights, Jeff Pedowitz sits down with Kirby Wadsworth, CMO at Illusive Networks.
Kirby talks about:
How technology has allowed Marketing to focus on individuals...
Season 4. Episode 11: Small to Large - Lessons Learned Working with Different Sized Companies and Markets : Kirby Wadsworth, CMO at Illusive Networks. from 2020-09-22T18:43
In this episode of CMO Insights, Jeff Pedowitz sits down with Kirby Wadsworth, CMO at Illusive Networks. Kirby talks about:How technology has allowed Marketing to focus on individuals rather than l...
ListenSeason 4. Episode 10: Trickle-Down Culture : Chandar Pattabhiram, CMO at Coupa Software. from 2020-09-22T18:34
In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software.
Chandar talks about:
The trickle-down aspect of company culture — it starts wi...
Season 4. Episode 10: Trickle-Down Culture : Chandar Pattabhiram, CMO at Coupa Software. from 2020-09-22T18:34
In this episode of CMO Insights, Jeff Pedowitz sits down with Chandar Pattabhiram, CMO at Coupa Software. Chandar talks about:The trickle-down aspect of company culture — it starts with the leaders...
ListenSeason 4. Episode 9: Michelin Star Marketing : Eva Tsai, CMO at Algolia. from 2020-09-22T18:09
This week’s guest on CMO Insights is Eva Tsai, CMO at Algolia.
talks about:
Approaching marketing from an engineer’s perspective and the importance of analytics
Michelin Star ...
Season 4. Episode 9: Michelin Star Marketing : Eva Tsai, CMO at Algolia. from 2020-09-22T18:09
This week’s guest on CMO Insights is Eva Tsai, CMO at Algolia. talks about:Approaching marketing from an engineer’s perspective and the importance of analytics Michelin Star Marketing and how AI c...
ListenSeason 4. Episode 8: Old School is New School : Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum from 2020-09-22T17:56
In this episode of CMO Insights, Jeff Pedowitz sits down with Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum.
Martin talks about:
The importance of...
Season 4. Episode 8: Old School is New School : Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum from 2020-09-22T17:56
In this episode of CMO Insights, Jeff Pedowitz sits down with Martin Mongiello, CMO and General Manager for the U.S. Presidential Culinary Museum. Martin talks about:The importance of building mean...
ListenSeason 4. Episode 7: Innovation Insights : Steven Cook, Contributing Editor, CMO.com by Adobe from 2020-09-22T16:47
In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Cook, Contributing Editor, CMO.com by Adobe.
Steven talks about:
His inspiration behind his book, Insights on Impac...
Season 4. Episode 6: Bringing it all Together : Scott Vaughan, CMO of Integrate. from 2020-09-22T16:47
In this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate.
talks about:
Marketing’s ability to pull storytelling and revenue marketing together with...
Season 4. Episode 7: Innovation Insights : Steven Cook, Contributing Editor, CMO.com by Adobe from 2020-09-22T16:47
In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Cook, Contributing Editor, CMO.com by Adobe. Steven talks about:His inspiration behind his book, Insights on Impact Innovators, ...
ListenSeason 4. Episode 6: Bringing it all Together : Scott Vaughan, CMO of Integrate. from 2020-09-22T16:47
In this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate. talks about:Marketing’s ability to pull storytelling and revenue marketing together with the customer ...
ListenSeason 4. Episode 5: Rise of the Chief Marketing Technologist : John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo from 2020-09-22T13:38
In this episode of CMO Insights, Jeff Pedowitz sits down with John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo.
John talks about:
The definition and scope of a Chief Marke...
Season 4. Episode 5: Rise of the Chief Marketing Technologist : John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo from 2020-09-22T13:38
In this episode of CMO Insights, Jeff Pedowitz sits down with John Kottcamp, Chief Marketing Technologist and CMO at Tahzoo. John talks about:The definition and scope of a Chief Marketing Technolog...
ListenSeason 4. Episode 4: Spring into Marketing Science : Will Wiegler, Senior Vice President and CMO of SpringCM from 2020-09-22T13:26
In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM .
Will talks about:
How marketing is a blend of art and science a...
Season 4. Episode 4: Spring into Marketing Science : Will Wiegler, Senior Vice President and CMO of SpringCM from 2020-09-22T13:26
In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO of SpringCM . Will talks about:How marketing is a blend of art and science and how marketi...
ListenSeason 4. Episode 3: What's Yext - Digital Knowledge Management : Jeffrey Rohrs, CMO of Yext from 2020-09-22T13:17
In this episode of CMO Insights, Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext.
Jeffrey talks about:
The key attributes needed for marketers: flexibility, initiative, teamwo...
Season 4. Episode 3: What's Yext - Digital Knowledge Management : Jeffrey Rohrs, CMO of Yext from 2020-09-22T13:17
In this episode of CMO Insights, Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext. Jeffrey talks about:The key attributes needed for marketers: flexibility, initiative, teamwork, and motiva...
ListenSeason 4. Episode 2: The DTX Change Impact : Alison Murdock, CMO at SocialChorus. from 2020-09-22T12:09
In this episode of CMO Insights, Jeff Pedowitz sits down with Alison Murdock, CMO at SocialChorus.
In this video, Alison talks about:
Digital transformation and the importance of commu...
Season 4. Episode 2: The DTX Change Impact : Alison Murdock, CMO at SocialChorus. from 2020-09-22T12:09
In this episode of CMO Insights, Jeff Pedowitz sits down with Alison Murdock, CMO at SocialChorus. In this video, Alison talks about:Digital transformation and the importance of communicating the c...
ListenSeason 4. Episode 1: Personalization at Scale : Ben Lazar, Chief Marketing and Product Officer of Payspan from 2020-09-22T11:56
In this episode of CMO Insights, Jeff Pedowitz sits down with Ben Lazar, Chief Marketing and Product Officer of Payspan.
Ben talks about:
Personalization at scale and how difficult it ...
Season 4. Episode 1: Personalization at Scale : Ben Lazar, Chief Marketing and Product Officer of Payspan from 2020-09-22T11:56
In this episode of CMO Insights, Jeff Pedowitz sits down with Ben Lazar, Chief Marketing and Product Officer of Payspan. Ben talks about:Personalization at scale and how difficult it is to do right...
ListenSeason 6. Episode 14: Making a Difference in a Digital World : David Reske, Founder and President of Nowspeed. from 2020-09-21T18:50
In this episode of CMO Insights, Jeff Pedowitz sits down with David Reske, Founder and President of Nowspeed.
talks about:
Using digital marketing to make a difference in the world
Season 6. Episode 14: Making a Difference in a Digital World : David Reske, Founder and President of Nowspeed. from 2020-09-21T18:50
In this episode of CMO Insights, Jeff Pedowitz sits down with David Reske, Founder and President of Nowspeed. talks about:Using digital marketing to make a difference in the world Adapting to the...
ListenSeason 6. Episode 13: Lean and Mean: Charlene Farside, CMO at Advise from 2020-09-21T18:30
In this episode of CMO Insights, Jeff Pedowitz sits down with Charlene Farside, CMO at Advisen.
They discuss the challenge of keeping up with the demands of the market when resources are lean,...
Season 6. Episode 13: Lean and Mean: Charlene Farside, CMO at Advise from 2020-09-21T18:30
In this episode of CMO Insights, Jeff Pedowitz sits down with Charlene Farside, CMO at Advisen. They discuss the challenge of keeping up with the demands of the market when resources are lean, the...
ListenSeason 6. Episode 12: Lessons from Lessonly: Kyle Lacy, VP of Marketing at Lessonly from 2020-09-21T17:51
In this episode of CMO Insights, Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly.
Kyle talks about:
Strategic priorities in the customer journey
Positionin...
Season 6. Episode 12: Lessons from Lessonly: Kyle Lacy, VP of Marketing at Lessonly from 2020-09-21T17:51
In this episode of CMO Insights, Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly. Kyle talks about:Strategic priorities in the customer journey Positioning and messaging in the...
ListenSeason 6. Episode 10: Creating Culture: David Green, Director of Marketing at LeadCrunch from 2020-09-21T17:34
This week’s guest on CMO Insights is David Green, Director of Marketing at LeadCrunch.
David talks about:
Using big data and AI to better understand the customer journey
The i...
Season 6. Episode 10: Creating Culture: David Green, Director of Marketing at LeadCrunch from 2020-09-21T17:34
This week’s guest on CMO Insights is David Green, Director of Marketing at LeadCrunch. David talks about:Using big data and AI to better understand the customer journey The importance of building ...
ListenSeason 6. Episode 5: Marketing Caffeine: Mike Westgate, VP of Marketing at Briggo from 2020-09-21T17:15
In this episode of CMO Insights, Jeff Pedowitz sits down with Mike Westgate, VP of Marketing at Briggo.
Mike talks about:
Connected Coffee – connecting people digitally to their coffee...
Season 6. Episode 5: Marketing Caffeine: Mike Westgate, VP of Marketing at Briggo from 2020-09-21T17:15
In this episode of CMO Insights, Jeff Pedowitz sits down with Mike Westgate, VP of Marketing at Briggo. Mike talks about:Connected Coffee – connecting people digitally to their coffee, enhancing th...
ListenSeason 6. Episode 3: Experts Exchange from 2020-09-21T17:03
At the B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for the year ahe...
ListenSeason 6. Episode 1: Thunder from Down Under: Andy Mcfarlene from 2020-09-21T17:00
In this episode of CMO Insights, Jeff Pedowitz sits down with Andy McFarlane Andy discussed the radically changing Telco market, Telstra's transformation and what it takes to build an enterp...
ListenSeason 3. Episode 20: Account Based Personas : Ardath Albee, CEO of Marketing Interactions from 2020-09-20T23:34
In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions.
talks about:
Texting – a new trend for her company in 2018 – and how it...
Season 3. Episode 20: Account Based Personas : Ardath Albee, CEO of Marketing Interactions from 2020-09-20T23:34
In this episode of CMO Insights, Jeff Pedowitz sits down with Ardath Albee, CEO of Marketing Interactions. talks about:Texting – a new trend for her company in 2018 – and how it contributes t...
ListenSeason 3. Episode 19: Tradeshow Relevance : Paul Johnson, Chief Product and Marketing Officer for Displayit from 2020-09-20T23:13
In this episode of CMO Insights, Jeff Pedowitz sits down with Paul Johnson, Chief Product and Marketing Officer for Displayit
Paul discusses the tradeshow industry as it stands today, t...
Season 3. Episode 19: Tradeshow Relevance : Paul Johnson, Chief Product and Marketing Officer for Displayit from 2020-09-20T23:13
In this episode of CMO Insights, Jeff Pedowitz sits down with Paul Johnson, Chief Product and Marketing Officer for Displayit Paul discusses the tradeshow industry as it stands today, the i...
ListenSeason 3. Episode 18: Insights on Technology Management : Chris Spears, Chief Marketing Technology Officer for Arke from 2020-09-20T23:03
In this episode of CMO Insights, Jeff Pedowitz sits down with Chris Spears, Chief Marketing Technology Officer for Arke.
Chris discusses how
Integrating technology requires a pla...
Season 3. Episode 18: Insights on Technology Management : Chris Spears, Chief Marketing Technology Officer for Arke from 2020-09-20T23:03
In this episode of CMO Insights, Jeff Pedowitz sits down with Chris Spears, Chief Marketing Technology Officer for Arke. Chris discusses howIntegrating technology requires a plan, process and...
ListenSeason 3. Episode 17: Three Pillars : Armen Najarian, Chief Marketing Technology Officer for ThreatMetrix from 2020-09-20T22:53
In this episode of CMO Insights, Jeff Pedowitz sits down with Armen Najarian, Chief Marketing Technology Officer for ThreatMetrix.
Armen shares
How he thinks of himself as a bus...
Season 3. Episode 17: Three Pillars : Armen Najarian, Chief Marketing Technology Officer for ThreatMetrix from 2020-09-20T22:53
In this episode of CMO Insights, Jeff Pedowitz sits down with Armen Najarian, Chief Marketing Technology Officer for ThreatMetrix. Armen sharesHow he thinks of himself as a business person a...
ListenSeason 3. Episode 16: In the Black : Bob Canaway, Chief Marketing Technology Officer for Black Duck Software. from 2020-09-20T22:37
In this episode of CMO Insights, Jeff Pedowitz sits down with Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.
Bob discusses
The importance of understand...
Season 3. Episode 16: In the Black : Bob Canaway, Chief Marketing Technology Officer for Black Duck Software. from 2020-09-20T22:37
In this episode of CMO Insights, Jeff Pedowitz sits down with Bob Canaway, Chief Marketing Technology Officer for Black Duck Software. Bob discussesThe importance of understanding how and wh...
ListenSeason 3. Episode 15: All in on ABM : Peter Herbert, Vice President of Marketing with VersionOne from 2020-09-20T22:30
In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Herbert, Vice President of Marketing with VersionOne.
They made the decision 18 months ago to transform how they did ma...
Season 3. Episode 15: All in on ABM : Peter Herbert, Vice President of Marketing with VersionOne from 2020-09-20T22:30
In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Herbert, Vice President of Marketing with VersionOne. They made the decision 18 months ago to transform how they did market...
ListenSeason 3. Episode 14: Content Crisis Prevention : Marvin Mason, CMO at the Crisis Prevention Institute (CPI) from 2020-09-20T22:23
In this episode of CMO Insights, Jeff Pedowitz sits down with Marvin Mason, CMO at the Crisis Prevention Institute (CPI)
Marvin built a marketing team largely around the process of cont...
Season 3. Episode 14: Content Crisis Prevention : Marvin Mason, CMO at the Crisis Prevention Institute (CPI) from 2020-09-20T22:23
In this episode of CMO Insights, Jeff Pedowitz sits down with Marvin Mason, CMO at the Crisis Prevention Institute (CPI) Marvin built a marketing team largely around the process of content ...
ListenSeason 3. Episode 13: Changing the Channel : Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro from 2020-09-20T22:18
In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro.
Ingram Micro is the largest global technology...
Season 3. Episode 13: Changing the Channel : Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro from 2020-09-20T22:18
In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Anaya, Vice President of Marketing for North America at Ingram Micro. Ingram Micro is the largest global technology dis...
ListenSeason 3. Episode 12: Marketing Operations Enables the Revenue Center : David Lewis, CEO of DemandGen. from 2020-09-20T22:00
In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen.
David discusses
How more and more companies are adding a marketing operations functio...
Season 3. Episode 12: Marketing Operations Enables the Revenue Center : David Lewis, CEO of DemandGen. from 2020-09-20T22:00
In this episode of CMO Insights, Jeff Pedowitz sits down with David Lewis, CEO of DemandGen. David discussesHow more and more companies are adding a marketing operations function to their bus...
ListenSeason 3. Episode 11: Marketing at Scale : Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems from 2020-09-20T21:50
In this episode of CMO Insights, Jeff Pedowitz sits down with Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems.
Ryan talks about
How marketing has c...
Season 3. Episode 11: Marketing at Scale : Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems from 2020-09-20T21:50
In this episode of CMO Insights, Jeff Pedowitz sits down with Ryan Hollenbeck, Senior Vice President of Global Marketing for Verint Systems. Ryan talks aboutHow marketing has changed and evo...
ListenSeason 3. Episode 10: The Changing Role of Marketing Healthcare : Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems from 2020-09-20T21:42
In this episode of CMO Insights, Jeff Pedowitz sits down with Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems.
Suzanne discusses
The changing r...
Season 3. Episode 10: The Changing Role of Marketing Healthcare : Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems from 2020-09-20T21:42
In this episode of CMO Insights, Jeff Pedowitz sits down with Suzanne Sawyer, Vice President and Chief Marketing Officer for Penn Health Systems. Suzanne discussesThe changing role of marketi...
ListenSeason 3. Episode 9: The Wizard of Moz: Rand Fishkin, Co-Founder of Moz. from 2020-09-20T21:29
In this episode of CMO Insights, Jeff Pedowitz sits down with Rand Fishkin, Co-Founder of Moz. He launched SparkToro in 2020, after this interview was conducted.
Rand talks about:
Season 3. Episode 9: The Wizard of Moz: Rand Fishkin, Co-Founder of Moz. from 2020-09-20T21:29
In this episode of CMO Insights, Jeff Pedowitz sits down with Rand Fishkin, Co-Founder of Moz. He launched SparkToro in 2020, after this interview was conducted. Rand talks about:The importan...
ListenSeason 3. Episode 8: Global and Nimble : Greg Gibbons, SVP of Communications at Siemens Corporation from 2020-09-20T21:03
This week’s guest on CMO Insights is Greg Gibbons, SVP of Communications at Siemens Corporation.
Greg discusses;
Providing a full spectrum of marketing services for diverse business gr...
Season 3. Episode 8: Global and Nimble : Greg Gibbons, SVP of Communications at Siemens Corporation from 2020-09-20T21:03
This week’s guest on CMO Insights is Greg Gibbons, SVP of Communications at Siemens Corporation. Greg discusses;Providing a full spectrum of marketing services for diverse business groups throughou...
ListenSeason 3. Episode 7: Rapid Growth in a Niche Market : Mandira Mehra, CMO at MRI Software from 2020-09-20T20:51
In this episode of CMO Insights, Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software.
Mandira talks about:
Managing rapid growth in their niche market
Reposi...
Season 3. Episode 7: Rapid Growth in a Niche Market : Mandira Mehra, CMO at MRI Software from 2020-09-20T20:51
In this episode of CMO Insights, Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software. Mandira talks about:Managing rapid growth in their niche market Repositioning their brand an...
ListenSeason 3. Episode 6: Six Sigma and Customer Centricity: Steven Bonacorsi, President of International Standard for Lean Six Sigma. from 2020-09-20T20:20
In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Bonacorsi, President of International Standard for Lean Six Sigma.
Steven talks about:
The history and growth...
Season 3. Episode 6: Six Sigma and Customer Centricity: Steven Bonacorsi, President of International Standard for Lean Six Sigma. from 2020-09-20T20:20
In this episode of CMO Insights, Jeff Pedowitz sits down with Steven Bonacorsi, President of International Standard for Lean Six Sigma. Steven talks about:The history and growth of Lean Six S...
ListenSeason 3. Episode 5: On Target : John Steinert, CMO of TechTarget. from 2020-09-20T20:15
In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget.
John talks about:
Focusing on the strategy of balancing short term needs/results w...
Season 3. Episode 5: On Target : John Steinert, CMO of TechTarget. from 2020-09-20T20:15
In this episode of CMO Insights, Jeff Pedowitz sits down with John Steinert, CMO of TechTarget. John talks about:Focusing on the strategy of balancing short term needs/results with long term ...
ListenSeason 3. Episode 4: The M&A Effect: Julie Knight Ludvigson, CMO of Topia from 2020-09-20T20:10
In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Knight Ludvigson, CMO of Topia.
Julie talks about:
The fractured ecosystem of comprehensive global mobility m...
Season 3. Episode 4: The M&A Effect: Julie Knight Ludvigson, CMO of Topia from 2020-09-20T20:10
In this episode of CMO Insights, Jeff Pedowitz sits down with Julie Knight Ludvigson, CMO of Topia. Julie talks about:The fractured ecosystem of comprehensive global mobility management The...
ListenSeason 3. Episode 3: Engaging the Challenge : Robby Gulri, Chief Talent Officer at ENGAGE Talent. from 2020-09-20T20:05
In this episode of CMO Insights, Jeff Pedowitz sits down with Robby Gulri, Chief Talent Officer at ENGAGE Talent.
Robby talks about:
The key attributes they look for in their tea...
Season 3. Episode 3: Engaging the Challenge : Robby Gulri, Chief Talent Officer at ENGAGE Talent. from 2020-09-20T20:05
In this episode of CMO Insights, Jeff Pedowitz sits down with Robby Gulri, Chief Talent Officer at ENGAGE Talent. Robby talks about:The key attributes they look for in their team members, as ...
ListenSeason 3. Episode 2: Thinking Global. Acting Local : Shane Elliot, VP Global LSS Marketing at Agilent Technologies from 2020-09-20T20:00
In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Elliot, VP Global LSS Marketing at Agilent Technologies.
Shane talks about:
The big challenges for large, glob...
Season 3. Episode 2: Thinking Global. Acting Local : Shane Elliot, VP Global LSS Marketing at Agilent Technologies from 2020-09-20T20:00
In this episode of CMO Insights, Jeff Pedowitz sits down with Shane Elliot, VP Global LSS Marketing at Agilent Technologies. Shane talks about:The big challenges for large, global companies l...
ListenSeason 7. Episode 2: The Technology Factor : Brennan Andrews, Marketing Director, Dart Bank from 2020-09-20T19:57
In this episode of CMO Insights, Jeff Pedowitz sits down with Brennan Andrews, Marketing Director, Dart Bank
Brennan Andrews talks about:
The different ways you can use technology to...
Season 7. Episode 1: Data-Driven, Market-Driven : Debbie Umbach, VP of Marketing, BitSight Technologies from 2020-09-20T19:57
In this episode of CMO Insights, Jeff Pedowitz sits down with Debbie Umbach, VP of Marketing, BitSight Technologies
Debbie Umbach talks about Using data to measure and track success. Her...
Season 7. Episode 1: Data-Driven, Market-Driven : Debbie Umbach, VP of Marketing, BitSight Technologies from 2020-09-20T19:57
In this episode of CMO Insights, Jeff Pedowitz sits down with Debbie Umbach, VP of Marketing, BitSight Technologies Debbie Umbach talks about Using data to measure and track success. Her foc...
ListenSeason 7. Episode 2: The Technology Factor : Brennan Andrews, Marketing Director, Dart Bank from 2020-09-20T19:57
In this episode of CMO Insights, Jeff Pedowitz sits down with Brennan Andrews, Marketing Director, Dart BankBrennan Andrews talks about: The different ways you can use technology to reach yo...
ListenSeason 4: Episode 20: Brand and Media Innovation in the Digital Age : Melanie from 2020-09-20T19:47
In this episode of CMO Insights, Jeff Pedowitz sits down with Melanie talks about: Studying behaviors of users and customers. Measuring marketing initiatives and overall trends. Brand innovat...
ListenSeason 6. Episode 2: Equity and Growth : James Thomas, CMO of Solium Capital Inc. from 2020-09-20T19:45
In this episode of CMO Insights, Jeff Pedowitz sits down with James Thomas, CMO of Solium Capital Inc.
They discuss how different companies think about equity and how it drives company gr...
Season 6. Episode 2: Equity and Growth : James Thomas, CMO of Solium Capital Inc. from 2020-09-20T19:45
In this episode of CMO Insights, Jeff Pedowitz sits down with James Thomas, CMO of Solium Capital Inc. They discuss how different companies think about equity and how it drives company growth...
ListenSeason 6. Episode 11: Emergency Marketing : Christopher Tarantino, CEO and Founder of Epicenter Media & Training from 2020-09-20T19:43
In this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO, and Founder of Epicenter Media & Training talks about:
Marketing for emergencies and crisis commun...
Season 6. Episode 11: Emergency Marketing : Christopher Tarantino, CEO and Founder of Epicenter Media&Training from 2020-09-20T19:43
In this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO, and Founder of Epicenter Media&Training talks about: Marketing for emergencies and crisis communicatio...
ListenSeason 6. Episode 20: Accounting for Value from 2020-09-20T19:34:08
Ryan talks about: The changes taking place in the accounting space with technology. Value-added services. Personas.Learn more about your ad choices. Visit megaphone.fm/adchoices
ListenSeason 6. Session 16: Building a Customer-Centric Company: Sterling Snow, CRO, Divvy from 2020-09-20T19:27
Sterling talks about Building your product around your customer. The importance of becoming a company that aligns the sales and marketing teams. Creating a customer experience for the customer thro...
ListenSeason 5. Episode 20: Measuring CX: Tiffany Sieve, VP Marketing of Demand Gen, Paycor from 2020-09-20T19:21
In this episode, Tiffany Sieve, VP Marketing of Demand Gen at Paycor talks about Integrating new technology to support Paycor’s marketing strategy, Measuring the customer experience and Paycor’s jo...
ListenSeason 5. Episode 20: Measuring CX: Tiffany Sieve, VP Marketing of Demand Gen, Paycor from 2020-09-20T19:21
In this episode, Tiffany Sieve, VP Marketing of Demand Gen at Paycor talks about Integrating new technology to support Paycor’s marketing strategy, Measuring the customer experience and Paycor’s jo...
ListenSeason 6. Episode 4: The AI Revolution from 2020-09-20T19:17:48
Scott talks about Using chat bots to help sales internally. Spending more on customer acquisition costs due to the long term value of their customers. How AI is revolutionizing transactions Learn ...
ListenSeason 6. Episode 8: Emotional Connection from 2020-09-20T19:14:06
Katrina talks about Importance of emotionally connecting with the audience. Demand Generation’s future and running marketing like a business. Using technology to help prove how marketing is effecti...
ListenSeason 5. Episode 14: Sage Advice: Ron McMurtrie, EVP Customer Marketing, Sage from 2020-09-20T19:11
In this episode, Ron McMurtrie EVP Customer Marketing at Sage talks about Selling software to companies in different markets. Unifying the digital MarTech stack and creating a service layer. He al...
ListenSeason 5. Episode 14: Sage Advice: Ron McMurtrie, EVP Customer Marketing, Sage from 2020-09-20T19:11
In this episode, Ron McMurtrie EVP Customer Marketing at Sage talks about Selling software to companies in different markets. Unifying the digital MarTech stack and creating a service layer. He al...
ListenSeason 6. Episode 9: Marketing Leadership in a Changing World from 2020-09-20T19:08:42
Tifenn talks about Marketing becoming more business oriented. Becoming an effective leader in the business and marketing world. The process of not only managing managers but managing leaders. Learn...
ListenSeason 6. Episode 6: Measurable MarTech from 2020-09-20T19:06:31
Dana talks about the overwhelming amount of Martech. Creating an effective marketing team. Marketing changing over the years and becoming measurable. Learn more about your ad choices. Visit megaph...
ListenSeason 6. Episode 15: Differentiation and Segmentation from 2020-09-20T19:03:26
Megan talks about making sure you have a differentiated message and a brand presence. ABM and taking a focused approach to ensure that you are hitting your targeted accounts. Knowing what the targe...
ListenSeason 6. Episode 17: Insights to the Customer Journey from 2020-09-20T19:01
Gaidar talks about The ever-growing and super connected marketing world. The marketer’s role is changing and evolving due to marketing technology. Gaining key insights by focusing on the customer j...
ListenSeason 6. Episode 7: Authenticity from 2020-09-20T18:59:36
Mark talks about:The importance of creating and developing trusting relationships with your customers.Operationalizing the customer experience and creating a personal experience.The importance of b...
ListenSeason 6. Episode 18: Building a Winning Team: Nnamdi Nwoke, Head of Demand Generation at GreenSky from 2020-09-20T18:57
In this episode, Jeff and Nnamdi talk about the T-Shaped marketer, Important attributes to look for when hiring and building a team.Growing a marketing team and the necessity of mentoring and empa...
ListenSeason 1. Episode 20: Creating the ABM Category : Peter Isaacson, CMO of Demandbase from 2020-09-20T18:46
This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase.
In this episode, Peter talks about:
Category creation: facing but also embracing competition in the market.
...
Season 1. Episode 20: Creating the ABM Category : Peter Isaacson, CMO of Demandbase from 2020-09-20T18:46
This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase. In this episode, Peter talks about:Category creation: facing but also embracing competition in the market. Identifying ABM (...
ListenSeason 1. Episode 19: No More Random Acts of Marketing from 2020-09-20T18:34:07
In this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of Huron. Lisa talks about what it's like to move from consulting to the client side. She also discusses shifting th...
ListenSeason 1. Episode 18: Nothing Bizarre About It from 2020-09-20T18:02:01
In Emily’s role she delivers high impact demand generation campaigns to turn prospects into customers as well as effective client retention and upsell programs. She is also responsible for deliveri...
ListenSeason 1. Episode 17: Super Bowl Marketer Takes on the Staffing Industry from 2020-09-20T17:48:18
Recently we spoke with Lauren Pasquale, Vice President of Marketing at Fastaff and US Nursing. She parlayed a 21 year career in sports marketing to apply digital marketing innovation at her current...
ListenSeason 1. Episode 16: Secrets of Building 120M Followers from 2020-09-20T17:27:17
When you realize that Saul Leal, General Manager at FamilyShare Network, has developed a following of 120 million people, you might conclude that he would be a great source of advice on content str...
ListenSeason 1. Episode 15: Building a Testing Culture from 2020-09-20T17:12:54
Edwin Choi is a fanatical A/B tester, lover of analytics data and digital marketing enthusiast. He is passionate about digital marketing, online media and bridging the gap between psychology retail...
ListenSeason 1. Episode 14: The T-Shaped Marketer from 2020-09-20T17:03:44
Recently we asked Mike Volpe, former CMO for HubSpot, about what skills and attributes he looked for in hiring modern marketers as he helped grow the firm from 5 people to over 900 people. He share...
ListenSeason 1. Episode 13: Brand and Demand from 2020-09-20T16:57:37
Michael is an accomplished author, key note speaker and recognized top business content and social media marketer. He is a passionate evangelist for customer centric marketing that drives real busi...
ListenSeason 1. Episode 12: Building a Content Revenue Machine from 2020-09-20T16:51:04
Since 2007 the Content Marketing Institute has become the leading resource for what is now considered the content marketing industry. Joe Pulizzi, Founder and CEO of CMI, is the industry’s top evan...
ListenSeason 1. Episode 11: The Content Skill Gap from 2020-09-20T16:42:02
Steve Farnsworth, CMO at The Steveology Group, shared his thoughts on the changing role of marketers in a recent video interview with Jeff Pedowitz. Jeff asked if marketing executives were changing...
ListenSeason 1: Episode 10: MarTech Master: Scott Brinker, Chiefmartech.com from 2020-09-19T21:33
In this episode, Scott Brinker discusses major trends in modern marketing and the categories that are extremely hot including content marketing, predictive analytics and attribution. Scott is hea...
ListenSeason 1. Episode 9: Scaling the Marketing Nation, Sanjay Dholaki, former CMO of Marketo from 2020-09-19T17:11
Learn how Sanjay Dholaki, former CMO of Marketo, addressed his biggest challenge, scaling the growth of the company and the difficulties he faced growing and scaling the team, growing and scaling t...
ListenSeason 1. Episode 9: Scaling the Marketing Nation, Sanjay Dholaki, former CMO of Marketo from 2020-09-19T17:11
Learn how Sanjay Dholaki, former CMO of Marketo, addressed his biggest challenge, scaling the growth of the company and the difficulties he faced growing and scaling the team, growing and scaling t...
ListenSeason 1. Episode 8: The Revenue Marketing Journey: Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt from 2020-09-19T17:10
Jeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt.
Ana talks about the challenges of moving from a traditional marketing operation to a rev...
Season 1. Episode 8: The Revenue Marketing Journey: Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt from 2020-09-19T17:10
Jeff Pedowitz sits down with Ana Perez, Vice President of Marketing, Health and Benefits for Aon Hewitt. Ana talks about the challenges of moving from a traditional marketing operation to a revenue...
ListenSeason 1. Episode 7: Disruptive Marketing: Aden Andrus of Marketing for Disruptive Advertising from 2020-09-19T17:06
Tune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketi...
ListenSeason 1. Episode 7: Disruptive Marketing: Aden Andrus of Marketing for Disruptive Advertising from 2020-09-19T17:06
Tune in as Jeff Pedowitz talks with Aden Andrus, Director of Marketing for Disruptive Advertising. Aden shares how going deep with their persona work and really focusing on value drives the marketi...
ListenSeason 1. Episode 6: Bridging the Talent Gap, Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI) from 2020-09-19T16:31
On this episode of CMO Insights Jeff Pedowitz sits down with Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI).
Rich discusses how a company that wo...
Season 1. Episode 6: Bridging the Talent Gap, Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI) from 2020-09-19T16:31
On this episode of CMO Insights Jeff Pedowitz sits down with Rich Wellins, Senior Vice President of Marketing for Development Dimensions International(DDI). Rich discusses how a company that works ...
ListenSeason 1. Episode 5: Clean Data, Healthy Revenue: Stephanie Meyer, CMO of Connecture from 2020-09-19T16:28
In this episode of CMO Insights, Jeff Pedowitz sits down with Stephanie Meyer, CMO of Connecture joins Jeff on CMO Insights to talk about marketing in the healthcare industry and the importance of ...
ListenSeason 1. Episode 5: Clean Data, Healthy Revenue: Stephanie Meyer, CMO of Connecture from 2020-09-19T16:28
In this episode of CMO Insights, Jeff Pedowitz sits down with Stephanie Meyer, CMO of Connecture joins Jeff on CMO Insights to talk about marketing in the healthcare industry and the importance of ...
ListenSeason 1. Episode 4: The Big Lever - Relevance: Allen Gannett, Founder and CEO of TrackMaven from 2020-09-19T13:57
In this episode of CMO Insights, Jeff Pedowitz sits down with Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform.
He had some interesting things to say ab...
Season 1. Episode 4: The Big Lever - Relevance: Allen Gannett, Founder and CEO of TrackMaven from 2020-09-19T13:57
In this episode of CMO Insights, Jeff Pedowitz sits down with Allen Gannett, Founder and CEO of TrackMaven – an integrated marketing analytics platform. He had some interesting things to say about ...
ListenSeason 1. Episode 3: Sticky Branding, Sticky Revenue: Jeremy Miller, Marketing and Business Development from 2020-09-19T13:42
In this episode of CMO Insights, Jeff Pedowitz sits down with marketing executive Jeremy Miller, For Jeremy Miller, branding is deeply personal. After watching his family’s business nearly hit roc...
ListenSeason 1. Episode 3: Sticky Branding, Sticky Revenue: Jeremy Miller, Marketing and Business Development from 2020-09-19T13:42
In this episode of CMO Insights, Jeff Pedowitz sits down with marketing executive Jeremy Miller, For Jeremy Miller, branding is deeply personal. After watching his family’s business nearly hit roc...
ListenSeason 1. Episode 2: Metrics that Matter: Carol Meyers, CMO of Rapid7. from 2020-09-19T13:35
In this episode, Carol Meyers, CMO of Rapid7 talks about: Today’s marketer has to be willing to talk about measuring marketing results with various stakeholdersEnsuring your marketing team is focu...
ListenSeason 1. Episode 1: Relationships Build Revenue: Brian Carroll from 2020-09-19T13:11
In this episode Jeff Pedowitz sits down with Brian Carroll, speaker, author and lead generation consultant while Brian was still in his role as Chief Evangelist with MECLABS Institute.
Brian sh...
Season 1. Episode 1: Relationships Build Revenue: Brian Carroll from 2020-09-19T13:11
In this episode Jeff Pedowitz sits down with Brian Carroll, speaker, author and lead generation consultant while Brian was still in his role as Chief Evangelist with MECLABS Institute. Brian shares...
ListenSeason 3. Episode 1: Balancing the Revenue Scale : Steve Schley, Vice President of Global Marketing for KrolLDiscovery from 2020-09-18T18:16
In this episode of CMO Insights, Jeff Pedowitz sits down with Steve Schley, Vice President of Global Marketing for KrolLDiscovery. Steve discusses the challenges and opportunities of managi...
ListenSeason 3. Episode 1: Balancing the Revenue Scale : Steve Schley, Vice President of Global Marketing for KrolLDiscovery from 2020-09-18T18:16
In this episode of CMO Insights, Jeff Pedowitz sits down with Steve Schley, Vice President of Global Marketing for KrolLDiscovery. Steve discusses the challenges and opportunities of managi...
ListenSeason 2. Episode 20: The Multi-Dimensional Marketer : Brad Gillespie, Chief Marketing Officer for Octiv from 2020-09-18T18:09
In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Officer for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with ...
ListenSeason 2. Episode 20: The Multi-Dimensional Marketer : Brad Gillespie, Chief Marketing Officer for Octiv from 2020-09-18T18:09
In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Officer for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with ...
ListenSeason 2. Episode 19: Back to Basics. Slowing Down to Speed Up : Wes Durow, Chief Marketing Officer for Mitel from 2020-09-18T18:05
In this episode of CMO Insights, Jeff Pedowitz sits down with Wes Durow, Chief Marketing Officer for Mitel. Wes discusses the importance of going back to the basics in today's fast-moving di...
ListenSeason 2. Episode 19: Back to Basics. Slowing Down to Speed Up : Wes Durow, Chief Marketing Officer for Mitel from 2020-09-18T18:05
In this episode of CMO Insights, Jeff Pedowitz sits down with Wes Durow, Chief Marketing Officer for Mitel. Wes discusses the importance of going back to the basics in today's fast-moving di...
ListenSeason 2. Episode 18: The Digital Enterprise - Integrating Every Department : Leo Tucker, Senior VP of Global Marketing for PGi from 2020-09-18T18:02
In this episode of CMO Insights Jeff Pedowitz talks with Leo Tucker, Senior VP of Global Marketing for PGi. Leo shares how digital has integrated all areas of the organization allowing for more col...
ListenSeason 2. Episode 18: The Digital Enterprise - Integrating Every Department : Leo Tucker, Senior VP of Global Marketing for PGi from 2020-09-18T18:02
In this episode of CMO Insights Jeff Pedowitz talks with Leo Tucker, Senior VP of Global Marketing for PGi. Leo shares how digital has integrated all areas of the organization allowing for more col...
ListenSeason 2. Episode 17: Marketing Boss - Running Like a Business : Caren Cioffi, Sr. Vice President and General Manager of Digital Marketing, Brightcove from 2020-09-18T17:57
Caren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running its marketing de...
ListenSeason 2. Episode 17: Marketing Boss - Running Like a Business : Caren Cioffi, Sr. Vice President and General Manager of Digital Marketing, Brightcove from 2020-09-18T17:57
Caren Cioffi has been with Brightcove since the very beginning when they launched over ten years ago. Jeff Pedowitz talks with Caren about her journey and how Brightcove is running its marketing de...
ListenSeason 2. Episode 16: An Inside View to Customer Centricity: Tracy Eiler, Chief Marketing Officer at InsideView from 2020-09-18T17:54
In this episode of CMO Insights, Jeff Pedowitz talks with Tracy Eiler, Chief Marketing Officer at InsideView to get her take on what is needed for today's marketing professional to stay competitive...
ListenSeason 2. Episode 16: An Inside View to Customer Centricity: Tracy Eiler, Chief Marketing Officer at InsideView from 2020-09-18T17:54
In this episode of CMO Insights, Jeff Pedowitz talks with Tracy Eiler, Chief Marketing Officer at InsideView to get her take on what is needed for today's marketing professional to stay competitive...
ListenSeason 2. Episode 15: Big Data. Big Revenue : Michael Bailey, Vice President of Marketing for Fleetcor from 2020-09-18T17:48
In this episode of CMO Insights, Jeff Pedowitz talks with Michael Bailey, Vice President of Marketing for Fleetcor. Learn how Fleetcor is using big data to learn more about their customers and incr...
ListenSeason 2. Episode 15: Big Data. Big Revenue : Michael Bailey, Vice President of Marketing for Fleetcor from 2020-09-18T17:48
In this episode of CMO Insights, Jeff Pedowitz talks with Michael Bailey, Vice President of Marketing for Fleetcor. Learn how Fleetcor is using big data to learn more about their customers and incr...
ListenSeason 2. Episode 14: Fortiva Fortunes: Teresa Caro, Senior Vice President for Fortiva from 2020-09-18T17:37
In this episode of CMO Insights, Jeff Pedowitz sits down with Teresa Caro, Senior Vice President for Fortiva. Teresa shares how the lifecycle of sales, marketing and business operations all need to...
ListenSeason 2. Episode 14: Fortiva Fortunes: Teresa Caro, Senior Vice President for Fortiva from 2020-09-18T17:37
In this episode of CMO Insights, Jeff Pedowitz sits down with Teresa Caro, Senior Vice President for Fortiva. Teresa shares how the lifecycle of sales, marketing and business operations all need to...
ListenSeason 2. Episode 13: Building to Scale at a Billion Dollar Company : Dan Brown, VP of Marketing Operations for Verint from 2020-09-18T17:28
In this episode of CMO Insights, Jeff Pedowitz sits down with Dan Brown, VP of Marketing Operations for Verint, shares how he has developed a marketing operations organization within this billion-d...
ListenSeason 2. Episode 13: Building to Scale at a Billion Dollar Company : Dan Brown, VP of Marketing Operations for Verint from 2020-09-18T17:28
In this episode of CMO Insights, Jeff Pedowitz sits down with Dan Brown, VP of Marketing Operations for Verint, shares how he has developed a marketing operations organization within this billion-d...
ListenSeason 2. Episode 12: Talent Inc. and The Startup Paradox: Diego Lomanto, Chief Marketing Officer for Talent Inc., from 2020-09-18T17:24
In this episode of CMO Insights, Jeff Pedowitz sits down with Diego Lomanto, Chief Marketing Officer for Talent Inc. , joins Jeff Pedowitz in this episode of CMO Insights. Diego shares the un...
ListenSeason 2. Episode 12: Talent Inc. and The Startup Paradox: Diego Lomanto, Chief Marketing Officer for Talent Inc., from 2020-09-18T17:24
In this episode of CMO Insights, Jeff Pedowitz sits down with Diego Lomanto, Chief Marketing Officer for Talent Inc. , joins Jeff Pedowitz in this episode of CMO Insights. Diego shares the un...
ListenSeason 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites from 2020-09-18T17:10
Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to shar...
ListenSeason 2. Episode 11: It's All About Revenue: Ken Robinson, Chief Marketing Officer for ProSites from 2020-09-18T17:10
Revenue marketing is becoming a much more common and prevalent approach for CMO's in today's digital economy. Ken Robinson, Chief Marketing Officer for ProSites sits down with Jeff Pedowitz to shar...
ListenSeason 2. Episode 10: GE and The Modern Buyer: Shonodeep Modak, Chief Marketing Officer from 2020-09-18T17:00
It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy...
ListenSeason 2. Episode 10: GE and The Modern Buyer: Shonodeep Modak, Chief Marketing Officer from 2020-09-18T17:00
It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy...
ListenSeason 2. Episode 9: Going All In-Bound: Kerry Langstaff, Chief Marketing Officer for Xignite from 2020-09-18T16:54
In this episode of CMO Insights, Jeff Pedowitz sits down with Kerry Langstaff, Chief Marketing Officer for Xignite. Kerry shares her journey from being the sole marketing professional on the start ...
ListenSeason 2. Episode 9: Going All In-Bound: Kerry Langstaff, Chief Marketing Officer for Xignite from 2020-09-18T16:54
In this episode of CMO Insights, Jeff Pedowitz sits down with Kerry Langstaff, Chief Marketing Officer for Xignite.
Kerry shares her journey from being the sole marketing professional on the st...
Season 2. Episode 8: From Goliath to David - How One Marketing Executive Learned to Scale: Jennifer Haney-Crowe Vice President of Marketing for Forecast5 Analytics from 2020-09-18T16:38
In this episode of CMO Insights, Jeff Pedowitz sits down with Jennifer Haney-Crowe, Vice President of Marketing for Forecast5 Analytics joins Jeff Pedowitz on CMO Insights. Jennifer talks ab...
ListenSeason 2. Episode 7: The Eisenberg Effect : Meagen Eisenberg, CMO for MongoDB from 2020-09-18T16:18
In this episode of CMO Insights, Jeff Pedowitz sits down with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning importan...
ListenSeason 2. Episode 7: The Eisenberg Effect : Meagen Eisenberg, CMO for MongoDB from 2020-09-18T16:18
In this episode of CMO Insights, Jeff Pedowitz sits down with Meagen Eisenberg, CMO for MongoDB. In her two years with the company, she has doubled the size of her marketing team, learning importan...
ListenSeason 2. Episode 6: Second City and the Impact of Technology: Marilyn Cox VP of Marketing and CRM for The Second City from 2020-09-18T16:08
Moving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff ...
ListenSeason 2. Episode 6: Second City and the Impact of Technology: Marilyn Cox VP of Marketing and CRM for The Second City from 2020-09-18T16:08
Moving from the world of B2B technology to an entertainment and training company may sound like a pretty big leap. But Marilyn Cox VP of Marketing and CRM for The Second City shares with host Jeff ...
ListenSeason 2. Episode 5: The CMO's Dilemma: Brian Kardon, CMO at Fuze from 2020-09-18T15:55
CMO Insights brings you another great interview as Brian Kardon, CMO at Fuze, joins Jeff Pedowitz to talk about the ever-changing role of the CMO. Brian shares his viewpoint on how the role of mark...
ListenSeason 2. Episode 5: The CMO's Dilemma: Brian Kardon, CMO at Fuze from 2020-09-18T15:55
CMO Insights brings you another great interview as Brian Kardon, CMO at Fuze, joins Jeff Pedowitz to talk about the ever-changing role of the CMO. Brian shares his viewpoint on how the role of mark...
ListenSeason 2. Episode 4: ABM for a Digital Economy: Christelle Flahaux, former VP of Marketing for Domo from 2020-09-18T15:43
In this episode of CMO Insights, Jeff Pedowitz sits down with Christelle Flahaux, former VP of Marketing for Domo, to talk marketing, technology, analytics and so much more! Learn how Domo is "a...
ListenSeason 2. Episode 4: ABM for a Digital Economy: Christelle Flahaux, former VP of Marketing for Domo from 2020-09-18T15:43
In this episode of CMO Insights, Jeff Pedowitz sits down with Christelle Flahaux, former VP of Marketing for Domo, to talk marketing, technology, analytics and so much more! Learn how Domo is "a...
ListenSeason 2. Episode 3: The Citrix Transformation: Tim Minahan, Chief Marketing Officer for Citrix. from 2020-09-18T15:37
Jeff Pedowitz sits down with Citrix Tim Minahan, Chief Marketing Officer for Citrix. In this interview Tim shares how he is helping Citrix transform beyond IT and helping other lines of business a...
ListenSeason 2. Episode 2: The New Sales Approach: Dario Priolo, CMO for Sales Performance International from 2020-09-18T15:10
In this episode of CMO Insights, Jeff Pedowitz interviews Dario Priolo, CMO for Sales Performance International.
Dario discusses how technology has changed they way they deliver training to th...
Season 2. Episode 2: The New Sales Approach: Dario Priolo, CMO for Sales Performance International from 2020-09-18T15:10
In this episode of CMO Insights, Jeff Pedowitz interviews Dario Priolo, CMO for Sales Performance International. Dario discusses how technology has changed they way they deliver training to their ...
ListenSeason 2. Episode 1: The Revenue Marketing Mindset, Gary S. Mullen, Vice President of Marketing from 2020-09-18T15:06
The second season of CMO Insights kicks off with Gary S. Mullen, Vice President of Marketing for Globalscape, a leader in secure data exchange solutions. TPG CEO Jeff Pedowitz talks with Gary about...
ListenSeason 2. Episode 1: The Revenue Marketing Mindset, Gary S. Mullen, Vice President of Marketing from 2020-09-18T15:06
The second season of CMO Insights kicks off with Gary S. Mullen, Vice President of Marketing for Globalscape, a leader in secure data exchange solutions. TPG CEO Jeff Pedowitz talks with Gary about...
ListenSeason 6. Episode 19: Scaling in the Cloud, Peter Smails, CMO of Imanis Data from 2019-11-10T23:00
In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Smails CMO of Imanis Data talks about Traditional data and how the cloud has changed data, Creating a market and creating awarene...
ListenSeason 6. Episode 19: Scaling in the Cloud, Peter Smails, CMO of Imanis Data from 2019-11-10T23:00
In this episode of CMO Insights, Jeff Pedowitz sits down with Peter Smails CMO of Imanis Data talks about Traditional data and how the cloud has changed data, Creating a market and creating awarene...
ListenCMO Insights: Trailer from 2019-06-23T21:55
Operationalize the customer experience by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using...
ListenCMO Insights: Trailer from 2019-06-23T21:55
Operationalize the customer experience by listening to your fellow CMO's as they discuss organizational changes, dynamics, digital transformation, and operationalizing the customer experience using...
Listen