Podcasts by CMO On The Go

CMO On The Go

A weekly podcast by and for fast-moving CMOs and marketing decision-makers discussing the emerging technologies that impact real-world business and consumer interactions.

Further podcasts by Lauryn Chamberlain

Podcast on the topic Neues aus der Technik

All episodes

CMO On The Go
Live From ONWARD18: How‘Menu Management’Can Help Restaurants Surface In Search Results from 2019-03-06T22:41:53

In the last episode of this season, Nancy Hampton, Chief Business Development Officer at Trabon, shares her insight on restaurant marketing trends, menu management, and more. Missed the action at ...

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CMO On The Go
Live From ONWARD18: How Marketers Can Embrace Hybrid Spaces from 2019-02-27T22:57:28

In this episode, Talia Wachtel, VP, Real Estate at Tiger Pistol, shares her insight on social ad automation, how the traditional concept of a business “location” is evolving, and more. Missed the ...

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CMO On The Go
Live From ONWARD18: How To Drive Discovery Across Digital Touchpoints from 2019-02-20T22:09:31

In this episode, Romeo's Pizza CMO David McCafferty shares his insight on the importance of managing brand information across digital touchpoints — and explains how Romeo's Pizza raised its star-ra...

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CMO On The Go
Live From ONWARD18: How Restaurants Can Surface In Search Results For Travelers — And Locals from 2019-02-13T21:38:04

In this episode, TripAdvisor's Mark Goloboy shares his insight on how TripAdvisor works with restaurants, the importance of reputation management, and much more. Missed the action at Yext’s ONWARD...

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CMO On The Go
Live From ONWARD18: The CMO To CEO Journey from 2019-02-07T18:46:02

In this episode, Frances Allen, CEO at Boston Market, shares her insight on making the shift from CMO to CEO, key trends in the restaurant industry, and much more. Missed the action at Yext’s ONWA...

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CMO On The Go
Live From ONWARD18: Balancing Data Collection With The Need For Consumer Privacy from 2019-01-31T15:22:15

In this episode, Christian Ward, Chief Data Officer at Source Media, discusses the challenge of balancing consumers'desires for personalization with the need for privacy, the use of data in financi...

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CMO On The Go
Live From ONWARD18: What Brands Need To Know About Voice Activation from 2019-01-23T22:28:25

In this episode, we welcome Microsoft's Ed Doran, who is the co-founder of Cortana. Doran discusses the state of voice, how to address challenges related to scalability, and much more. Missed the ...

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CMO On The Go
Live From ONWARD18: How QSRs Can Win With Review Management from 2019-01-16T20:40:17

In this episode, Jason Carrigan, Head of Digital Marketing at Checkers&Rally's Drive-In Restaurants, talks about driving digital discovery and why review management matters — especially for QSRs. I...

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CMO On The Go
Live From ONWARD18: How To Create A Truly Personalized Retail Experience from 2019-01-09T22:32:36

Welcome to season two of CMO On-The-Go! In this episode, Cimarron Buser, SVP business development at TimeTrade, explains why everyone visiting a retailer, financial institution, or healthcare prov...

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CMO On The Go
How—And Why–The Job of CMO Is Changing Dramatically from 2018-11-28T21:42:06

The demand for personalized services by “connected consumers” has led most marketing professionals to adopt a new outlook of advancing their goals with the tools on hand while taking on the role of...

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CMO On The Go
What CMOs Need To Know About Digital Creativity—And Diversity from 2018-11-15T06:25:50

Walter Geer, co-founder and Head of Marketing and Strategy at music community platform Quarry, has spent the better part of two decades working in digital advertising from the creative side at comp...

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CMO On The Go
Why Brick-And-Mortar Bank Branches Remain Relevant from 2018-11-08T02:54:05

For the most of the past few decades, the retail banking industry hasn’t necessary cultivated a reputation for innovation. The banking space has tended to slowly to adopt technologies that have bec...

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CMO On The Go
Why Clicks-Based Brands Like Warby Parker, Everlane, And Amazon Need Bricks-Based Stores from 2018-11-01T03:56:37

The"retail-pocalypse"appears to be ebbing as major store brands from Macy's to Target have enhanced and embraced a range of online/offline strategies such as buy-online/pick-up-instore. But as Gro...

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CMO On The Go
Mindshare’s Joe Maceda: What Brands Need To Know About‘Incidental Loyalty’ from 2018-10-18T02:01:58

The emergence of voice activation and digital assistants has brand loyalty undergoing the most dramatic upheaval since the rise of television advertising in the 1960s, says Mindshare's Joe Maceda i...

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CMO On The Go
The Holiday Retail Shopping Forecast For CMOs from 2018-10-11T03:36:54

In our fourth episode, we speak with Jeffrey Schmitz, the chief marketing officer of Zebra Technologies, whose software, analytics and solutions are designed to intelligently connect people, assets...

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CMO On The Go
Verve CMO Julie Bernard—Episode 3 from 2018-10-04T14:03:14

Julie Bernard is chief marketing officer of Verve. In episode 3 of CMO On The Go, the former SVP of omnichannel customer strategy, data science, loyalty, and marketing technology at Macy’s, calls f...

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CMO On The Go
IBM Watson Advertising David Neway—Episode 2 from 2018-08-07T20:35:57

Approximately 80 percent of data in the world is"unstructured data."Learn why unstructured data matters to marketers today — and how to make sense of it using AI to generate better marketing outcom...

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CMO On The Go
Yext CMO Jeffrey K. Rohrs—Episode 1 from 2018-08-07T20:35:25

Discover the concept of the"Everywhere Brand"and Digital Knowledge Management — and how marketers today should be putting these ideas to work in order to reach customers in all the moments that mat...

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