460: The Power of Why Over How, with Gina Bianchini - a podcast by Dave Stachowiak

Gina Bianchini: Mighty Networks
Gina Bianchini is the Founder&CEO of Mighty Networks*. She is an expert on network effects. Mighty Networks is a pivot from the enterprise-only platform Mightybell, which powered communities for Intuit, American Express, and the Bill and Melinda Gates Foundation.

Mighty Networks has unlocked the opportunity to elevate the rapidly growing world of creators with a purpose. Gina and Mighty Networks have been featured in Fast Company, Wired, Vanity Fair, Bloomberg, and The New York Times.In this conversation, Gina and I discussed the importance of a big, specific mission for an organization. In addition, the necessity to stay dedicated to that mission, especially during difficult times. Plus, she remindes us of the value in bringing all stakeholders along with that mission.
Key PointsWe are a master class in having a mission and deciding it is important no matter what is happening elsewhere.
Mission and PurposeMission and purpose need to be big — and be specific.
Make a clear distinction between “why” and “how.”Engage all stakeholders with the mission, including customers, contractors, and vendors.

Resources MentionedMighty Networks*

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