EP 191 | How To Incorporate a Great Sales Strategy | Guest: Brad McDonald - a podcast by Chad Lingafelt

from 2022-09-13T13:00:39

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Chad Lingafelt chats with Brad McDonald, Operations Director at Sandler Systems, Inc. and author of the book The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do.


Brad joins us from Norfolk, Virginia where he shares his experience with a military upbringing that brought him to his current passion of sales. On this episode we talk about how to have a great sales strategy


Brad shares the mental challenges that sales people face in their sales careers. We talk about the 3 types of sales.


1. Transformational - Long Term


2. Transactional - Short Term


3. Informational - Resources


We talk about Buyers fears and apprehensions and how to set expectations upfront by addressing a “no”.


This is a great conversation for anyone that has ever struggled with closing a deal or needs a new sales process.


Connect with Brad McDonald



Buy The Art and Skill of Sales Psychology: Why Buyers and Sellers Do What They Do... https://www.amazon.com/dp/0578467275ref=cm_sw_r_tw_dp_ZFBT15D9RNB8QNE3HNKA?_encoding=UTF8&psc=1

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