At Booking.com, Innovation Means Constant Failure - a podcast by HBR Presents / Brian Kenny

Harvard Business School professor Stefan Thomke discusses how past experience and intuition can be misleading when attempting to launch an innovative new product, service, business model, or process. Instead, Booking.com and other innovative firms embrace a culture where testing, experimentation, and even failure are at the heart of what they do.

Further episodes of Cold Call

Further podcasts by HBR Presents / Brian Kenny

Website of HBR Presents / Brian Kenny