Glossier Built a Cult Brand and a Digital Community, but What’s Next? - a podcast by HBR Presents / Brian Kenny

from 2020-08-04T08:45:41

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The digital-first, direct-to-consumer beauty brand Glossier considers marketing strategies that move away from organic community support and toward influencer marketing and paid media. Harvard Business School professor Jill Avery discusses the debate in her case, “Glossier: Co-Creating a Cult Brand with a Digital Community.”