Honda Created a Civic for Very Light Jets: How High Will it Fly? - a podcast by HBR Presents / Brian Kenny

After thirty years of research and development, the HondaJet is now the top selling jet in the very light jet segment of the market. Harvard Business School professor Gary Pisano discusses how Honda Aircraft Corporation CEO Michimasa Fujino brings the jet to life, and must now decide on ways to grow the business.

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