How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand - a podcast by HBR Presents / Brian Kenny

from 2019-03-12T11:15:41

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Harvard Business School professor Geoff Jones examines the career of Helena Rubinstein, one of the trailblazing female entrepreneurs of the 20th century. Using guile, brilliant branding, and more than a few falsehoods, Rubinstein lifted cosmetics from an accessory item for prostitutes to a great luxury item during the Great Depression.