Israel Turns 70: Does It Need a Rebrand? - a podcast by HBR Presents / Brian Kenny

from 2019-06-04T10:43:37

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Israel turned 70 years old in May of 2018, but its brand image internationally was less than ideal. Market research revealed that many people associated Israel primarily with military conflict. Harvard Business School professor Elie Ofek discusses efforts to rebrand the country in his case,“Israel at 70: Is it Possible to (re)Brand a Country?”