JUUL: Leading the Vaping Revolution - a podcast by HBR Presents / Brian Kenny

In his case,“JUUL and the Vaping Revolution,”Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL vaping products in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked.

Further episodes of Cold Call

Further podcasts by HBR Presents / Brian Kenny

Website of HBR Presents / Brian Kenny