Making Health Insurance Consumers Actually Like - a podcast by HBR Presents / Brian Kenny

Health insurance that consumers like? Doesn’t sound possible, but South African company Vitality is doing just that. By focusing on consumer-driven health insurance ideas like paying customers to take care of themselves, Vitality has expanded to the UK and China. Harvard Business School professor Regina Herzlinger discusses why this idea of paying for self-care has the potential to improve health care in the United States as well.

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