Metaverse Seoul: How One City Used Citizen Input to Pilot a Government-Run Metaverse - a podcast by HBR Presents / Brian Kenny

In May 2022, the Seoul Metropolitan Government in Seoul, South Korea, launched the pilot of Metaverse Seoul, a virtual version of Seoul’s mayor’s office. As they worked towards building a broad, immersive, online government platform, they hoped to gain insights from citizens about everything from popular local tourist sites that could be experienced virtually to government services that could be delivered in the metaverse. But to do that, the team had to figure out how to solicit ideas from citizens and then determine which ideas to put to use.

Further episodes of Cold Call

Further podcasts by HBR Presents / Brian Kenny

Website of HBR Presents / Brian Kenny