What Founders Get Wrong about Sales and Marketing - a podcast by HBR Presents / Brian Kenny

Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Harvard Business School senior lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”

Further episodes of Cold Call

Further podcasts by HBR Presents / Brian Kenny

Website of HBR Presents / Brian Kenny