Current&Critical - Katie Underwood, How to Create Product Traction For Your Start-up&Scale-up - a podcast by Tyler Chisholm

In this episode, get an insider’s look at product development with Katie Underwood, Product Traction Lead at Thin Air Labs. She explains how Thin Air Labs is purpose-built to help start-ups grow — whether they’re already enjoying in-market success and need a little push or a scrappy start-up that needs to de-risk product ideas before anything gets built. You’ll understand how product managers fit into Western Canada’s start-up boom and how an obsession with the right thing for the right customer at the right time underscores every approach in product development.

Driving business success by problem-solving isn’t a new concept, but the methods for achieving it are constantly evolving. At the root of any start-up founder’s bold idea is a desire to solve a problem, and to do that, you must become obsessed with your customer since, according to Katie, they’re the ultimate decision maker. What you build - and who you build it for - today might not be the same in a year or five years, and the ability to adapt is key. Thin Air Labs helps its clients identify the thinnest slice of a solution to a problem that can be built and put to market as a testing ground to determine success and any potential pivots. If you’re considering building what’s next, this episode will inspire you to remember you’re building a business, not just a product, and a customer-centric approach is necessary for success.

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