CC#20 Enrico Fantaguzzi (Head of E-Commerce, Paul & Shark) - a podcast by Michael Peters Vice President Business Development bei Arvato Supply Chain Solutions

In the 20th episode of Commerce Corner I talk to Enrico Fantaguzzi, Head of E-Commerce of the Italian premium sportswear brand Paul & Shark. As Enrico is Italian, we held the conversation in English.
Enrico shares his insights on the luxury fashion e-commerce market based on his extensive experience in that sector (prior positions include Yoox, Gucci, Twin-Set, Woolrich etc.)
Among other things we talk about:
• Who are the key luxury eCommerce players
• Is Zalando a relevant platform for luxury brands to sell on
• And: How is the typical luxury customer different from the mass market customer
Enjoy!

01:25 | Enrico introduces himself
07:17 | Yoox: How does the business model work?
12:20 | Who are the key luxury eCommerce players?
13:28 | Farfetch’s business model
15:45 | Vente Privee: Is the business model of flash sales working for luxury brands?
19:35 | Is Zalando a relevant platform for luxury fashion brands?
21:34 | Customer ownership in the fashion luxury segment
26:22 | Who are the luxury fashion eCommerce best practices?
29:20 | Digital transformation in the luxury fashion industry
31:41 | How should small and medium sized fashion brands enter the digital sphere?
34:00 | Do luxury fashion brands need an own online shop?
36:22 | Will Chanel be on Amazon in five years?
38:46 | What’s the difference between a mass market customer and a luxury customer?
45:24 | The luxury customer & data privacy
46:34 | COMMERCECORNER15: Q&A Ping Pong
51:26 | How Enrico leverages sales people approaching him to learn about latest market developments

Further episodes of Commerce Corner

Further podcasts by Michael Peters Vice President Business Development bei Arvato Supply Chain Solutions

Website of Michael Peters Vice President Business Development bei Arvato Supply Chain Solutions