Podcasts by Consumer Behavior: Why We Buy Stuff

Consumer Behavior: Why We Buy Stuff

Alex Ames, a branding fanatic uses a college Marketing course to make a cool podcast.

Further podcasts by Alex Ames

Podcast on the topic Marketing

All episodes

Consumer Behavior: Why We Buy Stuff
E13 Evaluation Criteria from 2020-06-24T03:52:08

What's most important when making a decision as a consumer? Alex discusses a break down. 

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Consumer Behavior: Why We Buy Stuff
E12 Killer Trycicles from 2020-06-24T03:26:47

“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?

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Consumer Behavior: Why We Buy Stuff
E11 Extended Pre-Purchase Search from 2020-06-18T01:24:23

Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"

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Consumer Behavior: Why We Buy Stuff
E10 Problem Recognition from 2020-06-18T00:33:59

Alex discusses the science of problem recognition in marketing strategy. 

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Consumer Behavior: Why We Buy Stuff
E09 VALS System from 2020-06-09T21:16:38

Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here. ...

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Consumer Behavior: Why We Buy Stuff
E08 Emotional Appeal from 2020-06-07T22:16:49

Alex discusses the role of emotional appeal in marketing strategy. 

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Consumer Behavior: Why We Buy Stuff
E07 Stimulus Factors from 2020-06-04T03:32:36

Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .

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Consumer Behavior: Why We Buy Stuff
E06 Opinion Leaders from 2020-06-04T02:59:13

Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real! 

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Consumer Behavior: Why We Buy Stuff
Non-Euro Ethnic/Nationality Ads from 2020-05-28T01:44:24

Alex discusses the science behind marketing to subcultures: RIP Ebony and Jet 

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Consumer Behavior: Why We Buy Stuff
Household Life Cycle from 2020-05-28T01:39:46

Alex discusses interviews with two segments of the household life cycle.

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Consumer Behavior: Why We Buy Stuff
E03 Nonverbal Factors from 2020-05-20T03:51:33

Alex Discusses the role that nonverbal communication factors play in marketing certain products. 

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Consumer Behavior: Why We Buy Stuff
E02 Cultural Influences from 2020-05-20T03:14:04

Alex shares insight from 2 interviews. One with a house wife, and another with a career-woman. Purchase behaviors are examined. 

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Consumer Behavior: Why We Buy Stuff
E01 Purchasing Decisions from 2020-05-16T01:13:53

Alex discusses two recent purchases and the motives behind those purchases.

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