Podcasts by Consumer Behavior: Why We Buy Stuff
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E13 Evaluation Criteria from 2020-06-24T03:52:08
What's most important when making a decision as a consumer? Alex discusses a break down.
ListenE12 Killer Trycicles from 2020-06-24T03:26:47
“Because riding tricycles is a major cause of accidental injury to young children, the product should be banned.”...or should they?
ListenE11 Extended Pre-Purchase Search from 2020-06-18T01:24:23
Alex weighs in on the question: "Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended pre-purchase search?"
ListenE10 Problem Recognition from 2020-06-18T00:33:59
Alex discusses the science of problem recognition in marketing strategy.
ListenE09 VALS System from 2020-06-09T21:16:38
Alex discusses the role that the VALS System plays in marketing to consumers. To see the ad referenced in the episode, click here. ...
ListenE08 Emotional Appeal from 2020-06-07T22:16:49
Alex discusses the role of emotional appeal in marketing strategy.
ListenE07 Stimulus Factors from 2020-06-04T03:32:36
Alex discusses examples of two marketing promotions that specifically use stimulus factors to attract attention. .
ListenE06 Opinion Leaders from 2020-06-04T02:59:13
Alex describes two situations in which he have sought information from an opinion leader. Opinion leaders are real!
ListenNon-Euro Ethnic/Nationality Ads from 2020-05-28T01:44:24
Alex discusses the science behind marketing to subcultures: RIP Ebony and Jet
ListenHousehold Life Cycle from 2020-05-28T01:39:46
Alex discusses interviews with two segments of the household life cycle.
ListenE03 Nonverbal Factors from 2020-05-20T03:51:33
Alex Discusses the role that nonverbal communication factors play in marketing certain products.
ListenE02 Cultural Influences from 2020-05-20T03:14:04
Alex shares insight from 2 interviews. One with a house wife, and another with a career-woman. Purchase behaviors are examined.
ListenE01 Purchasing Decisions from 2020-05-16T01:13:53
Alex discusses two recent purchases and the motives behind those purchases.
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