Podcasts by Content Inc with Joe Pulizzi

What Content Creators Can Learn from the Video Game Crash of 1983 (329) from 2022-02-21T09:00:46

An event happened almost 40 years ago that nearly duplicated itself over the past few years.

As in the Great Video Game Crash of 1983, we've seen digital content creation go through the s...

Your Content Brand Is Critical. Here's Why. (328) from 2022-02-14T09:00:18

Content creators get too focused on the tech...the blog, the videos, the NFTs, the podcast.

Your customers and prospects don't care about what your content is. They care about what it wil...

Saying No to NFTs? Try Practicing First (327) from 2022-02-07T09:00:37

I just completed a poll of 500 people in marketing and content creation, and 42 percent say they are never going to buy an NFT.

Strong words. But the right ones?

As content creator...

5 Mistakes Businesses Make with Content (326) from 2022-01-31T09:00:24

When I do a content audit, I see the save five mistakes happening over and over for small businesses and content creation.

Here’s what I notice w...

A Worthy Content Curation Technique (325) from 2022-01-24T09:00

Do you ever have trouble finding something on Google for your industry? If so, that signals a big fat opportunity.

Try this content curation technique that won't take many resources and c...

How Much Does Audience Size Matter with Content Creators? (324) from 2022-01-17T09:00

Yep...it's that question again? Does audience size matter? Well yes...and no. Millions of content creators are successful with smaller audiences. You just need to know how to use it.

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Need a Content Tilt? Don't Be Original (323) from 2022-01-10T09:00

Every content creator wants to be original. Is that even possible? It might not be. Instead, try taking multiple concepts and combining them into something different.

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2021 Review - From Social Media to the Token (322) from 2022-01-03T09:00

It was a crazy 2021. The big news was how the major social media platforms showed ultimate control, and then how the crytpo token might be a way out.

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7 Keys to Building a Loyal Audience w/ Content [Special Episode] (321) from 2021-12-27T09:00

A very special New Year's episode of Content Inc. where I go through seven different strategies on how to build a loyal audience.

Specifically, I talk about creating a platform stra...

A 2022 Goal-Setting Process that Works (320) from 2021-12-20T09:00

It's that time of year again. Here's an "easy" way to set up goals for 2022 that you can commit to and will change your life for the better.

Need a goal-setting process that works? Well, ...

Taking Control of Screen Time (319) from 2021-12-13T09:00

First, excited to announce our new event - CEX: Creator Economy Expo - at the Arizona Grand Resort in Phoenix, May 2-4, 2022. Listen

NETs - An NFT Roadmap for Content Creators (318) from 2021-12-06T09:00

Announcing the official launch of our Never Ending Tickets with a step-by-step process on how to make it happen for your content creation efforts.

I believe, over time, this type of...

Creating Your Content Training & Education Program (317) from 2021-11-29T09:00

Here's an overview of how I map out my day for my personal training and education process.

To be a great content creator, you need a daily plan of what sources you will use to keep pushin...

Content Creators, DAOs, and Your Future (316) from 2021-11-21T09:00

Well, we didn’t win the US Constitution…but this is going to be big.

If you don’t know what I’m talking about, here are the details.

As you know from listening to this podcast, I’v...

Build Faster with a Content Network (315) from 2021-11-15T09:00

I first started in content marketing back in 2000 at a business-to-business publishing company. At that time, we were selling clients, for the most part, custom magazines. The goals of the magaz...

The Community Token Business Model for Content Creators (314) from 2021-11-08T09:00

I've been struggling about where to put community tokens (creator coins or social tokens) in the content creator business model. I think I found the answer.

They actually aren't a separat...

Digital Property for Content Creators (313) from 2021-11-01T08:00

The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to start learning, experimenting and looking differently at how you cre...

NFT as Never Ending Ticket (312) from 2021-10-25T08:00

NFTs could be the greatest opt-in subscription for content creators since the dawn of email. NFTs could function more like NETs in the future, or Never Ending Tickets.

Are we at the dawn ...

How Content Creators Use Community Tokens (311) from 2021-10-18T08:00

For decades we've had "their" models and "mine" models for content creator business models. Today, because of the blockchain, we can have "our" models. It's all about community and social tokens...

If You Could Do Only One Thing (310) from 2021-10-11T08:00

Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to select only one thing from that list and complete it. Everything...

10 Content Strategies for Content Entrepreneurs (309) from 2021-10-04T08:00

An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering ...

The End of Content Competition (308) from 2021-09-27T08:00

Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the new world, the rising tide lifts all boats. Time to change our app...

Taking the Risk (307) from 2021-09-20T08:00

Right now, we have to be what's called "risk on." It's too easy to fall into the trap of being comfortable. Want to grow? To succeed? We need to stretch out our arms to push out the sameness. Listen

The Web 2.5 Model of Content Creation (306) from 2021-09-13T08:00

Is a new business model for content entrepreneurs upon us? Well...maybe. It may be that new community-first models are superior to Web2 models of the past. Enter...Web 2.5.

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Generating Revenue FOR Your Audience (305) from 2021-09-06T08:00

In Web 3.0, is it possible to not only generate revenue for yourself through content creation, but for your audience as well? I think this is actually a thing, and maybe we need to begin plannin...

Finding Your Minimum Viable Audience (304) from 2021-08-30T08:00

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started.

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Getting Started with NFTs (302) from 2021-08-16T08:00

Content creators at big corporations and those creating content for their own businesses need to figure out how to get started with NFTs...and do it quickly. Here's a guide.

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Q&A with John Lee Dumas from Entrepreneurs On Fire EOF (301) from 2021-08-12T08:00

We cap off our Content Inc. book tour interview series with John Lee Dumas from EOF. How did he build it? What was his content tilt? What's the production cycle? How does he build an audience th...

You Must Remember This Date (300) from 2021-08-09T08:00

John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this date as well.

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Q&A with Trish Witkowski from Fold Factory (299) from 2021-08-05T08:00

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience through video.

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Two Things We Need to Fix Now in the Content Business (298) from 2021-08-02T08:00

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward.

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Brian Clark from Unemployable and Copyblogger Q&A (297) from 2021-07-29T08:00

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his content creation business into millions.

In the interview, Br...

Focus on Why before What (296) from 2021-07-26T08:00

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save y...

Q&A with Teach Better (295) from 2021-07-22T08:00

A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content Inc.

Includes the origin story, audien...

Create a Marketing Category in 3 Steps (294) from 2021-07-19T08:00

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. If you can make this happen, it will be the best marketing initiative you'...

Q&A with Comedian Michael Jr. (293) from 2021-07-15T08:00

An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success.

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A Tabula Rasa for Your Content Operations (292) from 2021-07-12T08:00

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think or act.

You have an oppo...

Kristen Bor from Bearfoot Theory (291) from 2021-07-08T08:00

An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content empire.

Kristen discusses how she le...

Smartless and Taking Back Control (290) from 2021-07-05T08:00

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control.

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Anthony Fasano from Engineering Management Institute (289) from 2021-07-01T08:00

Anthony has built an audience-first, content-first business over many years. In this interview, find out how he did it, what he did to build a podcast network, and how EMI is driving revenue. Listen

What the Most Successful People Don't Do (288) from 2021-06-28T08:00

Successful people do many things, but I can tell you two things that they definitely DO NOT do (it has to do with smartphones and television).

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Nathaniel Whittemore (@nlw) from The Breakdown (287) from 2021-06-24T08:00

Joe interviews NLW, who produces one of the largest and fastest-growing macro and bitcoin podcasts on the planet.

NLW details his process for a daily podcast, how he comes up with content...

Big Tech Setting a Mouse Trap for Content Creators (286) from 2021-06-21T08:00

The big technology platforms are wooing content creators with all sorts of goodies. The problem is that content creators may fall for the bait, and then get caught in a trap.

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Wally Koval from Accidentally Wes Anderson (285) from 2021-06-17T08:00

An in-depth interview with Accidentally Wes Anderson (AWA) founder Wally Koval on how he built the 1.5+ million strong Instagram presence...and how he's driving an entire business model around i...

Zig When Everyone Else is Zagging (284) from 2021-06-14T08:00

Three major airlines have killed off their in-flight magazines. The sensible move? Probably. The right move? I don't think so. Time to take a new look at old media.

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Ann Handley and Total ANNARCHY (283) from 2021-06-10T10:00

An interview with the amazing Ann Handley, who built her newsletter to over 50,000 subscribers in just a few short years. She details how she did it, and what's next.

Ann covers:

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Need Content Ideas? Here's 10 Strategies (282) from 2021-06-07T10:00

Content ideas come from many areas. Most often, you need to plan for it. Here's 10 different strategies and tactics that will keep the content marketing ideas flowing.

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Michael Stelzner from Social Media Examiner (281) from 2021-06-03T10:00

The first of a series of interviews with case studies from the Content Inc. book. Michael talks about how he used a content-first model to build a multi-million-dollar business.

Michael c...

3 Questions Content Entrepreneurs Need to Ask (280) from 2021-05-31T10:00

Ryan Holiday, a follower of Stoicism, believes that people need to ask themselves these three questions every day. We look at each from a content creator/content entrepreneur perspective.

One Sure Way to Cut through the Clutter (279) from 2021-05-24T10:00

So often forgotten, but almost always works. If you want to cut through the clutter and position yourself or your company as an expert, original research is the way.

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Why Content Inc. Business Models Crush Product Led Models (278) from 2021-05-17T10:00

Most product-first and service-first business models have limited revenue possibilities. With an audience-based, Content Inc. approach, multiple revenue lines and diversification aren't just pos...

Why Killing Your Content Marketing Makes the Most Sense (277) from 2021-05-10T10:00

Most marketers and content entrepreneurs diversify their content programs too quickly, endangering the program from the start. The fix? We need to start killing some of our channels and focus on...

A Content Partnership Example that Can't Lose (276) from 2021-05-03T10:00

A group is generally greater than the one. Here's an amazing example of multiple creators banding together to develop something amazing, sending their subscriber numbers skyrocketing. And guess ...

The Real Reason David Beat Goliath (275) from 2021-04-26T10:00

David beat Goliath because he played a different game. As content entrepreneurs, we can't fall into the trap of playing the same game as larger businesses. Time to rethink our strategies.

Content Entrepreneurs Must Diversify Revenue...Now (274) from 2021-04-19T10:00

Content entrepreneurs with large audiences can afford to focus on one revenue source. Joe Rogan can do it. PewDiePie can. So can Tim Urban from Wait But Why. But the creator middle class needs t...

6 Incredible Exit Strategies from Content Creators (273) from 2021-04-12T10:00

You don't have to sell, but you should have an exit plan. I've discovered six very different exit strategies from content creators and content entrepreneurs that will help you create your own ex...

The Rise of the Content Entrepreneur (272) from 2021-04-05T10:00

It's not the creator economy. Or the passion economy. Content creators won't get the job done. The fastest growing area of entrepreneurship today are content entrepreneurs.

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Are Creator Coins a Thing for Content Entrepreneurs? (271) from 2021-03-29T10:00

I've gone deep down the rabbit hole with NFTs and creator coins. I'm starting to believe that they might be part of the future for content creators.

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Run Away from Facebook's Content Creator Program (270) from 2021-03-22T10:00

Creator programs from Facebook, LinkedIn and Twitter are courting themselves to journalists and independent content creators. It's very seductive. Don't be fooled.

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Are You Indispensable? (269) from 2021-03-15T10:00

It's a tough question to ask when you think about the content and information you send to your audience. Are you really indispensable? If you aren't, why are you creating content in the first pl...

How to Create a Competitive Advantage with Your Tilt (268) from 2021-03-08T11:00

Most businesses don't have a content tilt? For content creators, if you don't have a content tilt worth its salt, you'll never create a sustainable business model.

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No, You Don't Own Your Facebook Group (267) from 2021-03-01T11:00

Some apparently very smart people in media and content think they own their Facebook groups. Boy, are they in for a surprise?

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The Future: NFTs and Content Entrepreneurs (266) from 2021-02-22T11:00

NFTs are going to be incredibly important for content creators and content marketing in the very near future. It's time to understand more about NFTs (non-fungible tokens).

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Making a Very Important List (265) from 2021-02-14T23:52:15

My business was failing until I made a list of what I was good at and what I was not so good at. From there, I made some important decisions...and everything changed for the better.

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The Secret of Jeff Bezos (264) from 2021-02-08T11:00

Most people forget that Amazon sold books for three years before selling anything else. This is exactly what a content entrepreneur needs to do to be successful.

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Do What You Say You Are Going to Do (263) from 2021-02-01T11:00

This lovely podcast comes courtesy of my wife, who gave us today's topic. Maybe one of my most important messages to date - if you say you are going to do something, you do it. If you are not go...

Managing Content Burnout (262) from 2021-01-25T11:00

So many content creators can't get off the content treadmill. It's tough, but there is a way out of content burnout. Just plan for it.

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Do Less, Intensely (261) from 2021-01-18T11:00

Joe talks about his journey from novelist to audience builder, and gives some advice on what to focus on to become the leading expert in your content niche.

Shout out to Listen

Getting In on the Content Acquisition Land Grab (260) from 2021-01-11T11:00

The first few days of January brought us a slew of content buying and selling. Looks like the gold rush of content is upon us. Time for you to join the fray?

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Make Sure Your 2021 Goals Include Numbers (259) from 2021-01-04T11:00

Nothing kills goal setting more than the creation of goals you can't measure. Is that you? In 2021, make sure every one of your goals includes a measurable number.

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You Have Something to Say...So Say It (258) from 2020-12-28T11:00

The future is here. There are kids around the world right now building audiences and charting a new path. How about you?

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257: 9 Success Strategies for 2021 from 2020-12-21T11:00

Here are nine incredibly helpful success, financial and giving strategies to make sure that 2021 is your best year ever.

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256: Do this One Thing to Prepare for Next Year from 2020-12-14T11:00

Creating a content mission statement for every one of your original content channels is not just a nice thing to do for 2021...it may just be the most important strategic activity possible for y...

255: Reset Day from 2020-12-07T15:12:39

What if there was a day created that could make all your dreams come true? That's reset day...a one day battle against change. Difficult? Yes. Worth it? Absolutely.

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254: 4 Content Marketing Strategies for 2021 from 2020-11-30T11:00

Joe discusses four key strategies he's thinking about for 2021, including buying media properties, killing social media channels, focusing on the email newsletter and...investing in Bitcoin.

253: Content Lessons from Joe Rogan and Accidentally Wes Anderson from 2020-11-23T11:00

Content Inc. businesses fail when they diversify too quickly. The Joe Rogan Experience and Accidentally Wes Anderson are two amazing examples that did it the right way.

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252: Resist the Urge to Cut and Hold On from 2020-11-16T11:00

Joe shares a couple stories about media companies that cut costs and held on during past recessions. The results were not good.

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251: Two Key Creativity Strategies from John Cleese from 2020-11-09T11:00

In John Cleese's new book, creativity, he talks about the biggest killer of creativity, interruption, and two distinct strategies to overcome it.

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250: You Need to Go All-In with Website Investing from 2020-11-02T11:00

I'm way down the rabbit hole right now, learning about the art and science of website investing...maybe the best opportunity to make money during this economic crisis.

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249: Finding Your Sweet Spot (A Case Study Featuring Teach Better) from 2020-10-26T10:00

Teach Better is an extremely successful Content Inc. example. Why? They perfected their sweet spot from the start. Here's their case study.

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248 - $5 Million Dollar Valuation. How Long Does It Take with Content? from 2020-10-19T10:00

After interviewing over 100 different content-first, audience-first business models, how long does it take to get to a five-million-dollar valuation? There is an answer.

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247: You Need an Exit Strategy ... Pronto from 2020-10-12T22:25:25

The majority of entrepreneurs and business professionals have no exit strategy of any kind. It's a shame. But it can be fixed.

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246: 5 Ways to Better Storytelling from 2020-10-05T12:22:10

Betting listening creates better storytelling. The way to make it happen is by setting up audience listening posts. Here's five.

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245: Hope Is Not a Strategy from 2020-09-28T10:00

I learned this important business law by hanging around Mr. Bill Donohue. Are you relying to much on hope in your work and personal life?

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244: Create Content Consistently, Or Don't Do It At All from 2020-09-21T10:00

Content creators need to be like Norm Peterson from Cheers - they need to show up consistently AND be interesting. Every. Single. Time.

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243: Diversify Content Like Disney from 2020-09-14T10:00

Once you build a core content asset, you need to diversify as quickly as possible. Disney's example is one we should all follow.

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242: The Return of Long-Form Content from 2020-09-07T10:00

People think their audiences want shorter content. This is fake news. Successful Content Inc. and media brands deliver consistent, long-form content. Do you?

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241: Content Marketing's Next Revolution? Higher Ed from 2020-08-31T10:00

The COVID-19 Pandemic has caused an acceleration in the pace of change impacting colleges and universities. Content marketing is now in a perfect place to take advantage of the disruption.

240: Five Content Marketing Strategies You Must Implement Now from 2020-08-24T10:00

Joe puts together a longer presentation about five key content strategies including buying content assets, enewsletter focus, the content tilt, building one base and creating more lines of reven...

239: How to Measure Trust Using Content from 2020-08-19T10:00

Robert Rose gives us an excellent answer as to how to measure content in terms of trust instead of transactions.

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238: 4 Content & Marketing Examples to Motivate You from 2020-08-17T10:00

Twinsthenewtrend, the 19th, Bert Kreischer and Visible Voice books are amazing examples that may help you think about the opportunities in front of you.

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237: Creating a Time Journal Will Change Your Life from 2020-08-12T10:00

Juggling too many balls? The answer isn't to juggle them faster or juggle even more balls. Create a time journal to find out which balls you should drop.

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236: 15 Critical Business Strategies to Implement Now from 2020-08-10T10:00

One of my favorites from the Content Inc. archive...15 tips and strategies for startups and SMBs. Any one of these will change your stars.

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235: Joe's Second Big Opportunity - The Rich Get Richer from 2020-08-05T10:00

With the flood of federal reserve money in the US, the rich are getting richer and the poor are getting poorer. The economy over the next couple years will most likely be a disaster. You have so...

234: Joe's First Big Opportunity - The Media Selloff Begins from 2020-08-03T10:00

Media companies are starting to sell off properties. Even small deals are possible. This is a once-in-a-lifetime opportunity.

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233: The Three Keys to a Great Content Marketing Mission from 2020-07-29T10:00

Every successful content marketing mission has three key components. Usually those that don't are just trying to sell you.

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232: Out of Original Ideas? Try Recombination from 2020-07-27T10:00

Professor Adam Alter believes there are no more original ideas. Thus, we need to use the art of recombination.

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231: 3 Simple Steps to Success that Nobody Does from 2020-07-22T11:00

The three-step process of Record, Repeat and Remove is almost foolproof...and yet hardly anyone does it (except very successful people).

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230: Do Your Part to Kill Advertising from 2020-07-20T11:00

Business models that are supported through mostly advertising are killing our society. Here's what you can do to help.

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229: Why Can't You Pull the Goalie? from 2020-07-15T12:00

Most people make the safe decisions because society tells us they are right. Unfortunately, we all need to start pulling the goalie.

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228: Game Theory and the Million-Dollar Sweet Spot from 2020-07-13T12:00

Matthew Patrick went from zero to 12 million YouTube subscribers with a sweet spot now worth millions.

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227: Dabbling Need Not Apply from 2020-07-08T13:42:14

The research is in. Those who don't fully commit to a content inc. approach would be better off doing nothing at all.\

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226: The Power of Answering Customer Questions (with River Pools) from 2020-07-06T13:45:19

River Pools went from almost closing their doors to becoming the world leader in fiberglass pools. They did it by answering customer questions.

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225: Audience-Building Tips from Queen from 2020-07-01T12:00

Queen grew one of the largest audiences in history and then kept it for 30 years. Here's how.

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224: Playing a Different Game from 2020-06-29T12:00

Understanding why David beat Goliath is critical to whether or not you will be successful as an entrepreneur.

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223: How I Almost Quit Our Non-Profit Foundation from 2020-06-24T12:11:08

When the lockdowns hit and the economic struggle began, I thought we were going to have to close our not-for-profit, Orange Effect Foundation. One email changed it all.

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222: You Should Be Like the Chicken Whisperer from 2020-06-22T12:00

Andy Schneider has created one of the most amazing Content Inc. examples in the world...all around chickens.

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221: Consistency and The Hook (is all you need) from 2020-06-17T12:00

Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years with these two things.

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220: How George Lucas Outsmarted Hollywood from 2020-06-15T16:31:50

When Hollywood executives didn't believe Star Wars was going to be a hit, George Lucas turned the tables for a $12 billion dollar content move.

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219: A Detailed Content Purchasing Strategy (clip from The Will to Die) from 2020-06-10T12:00

An eight-minute clip from the novel, The Will to Die, on how one company could build a media and content purchasing strategy as a long-term marketing approach.

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218: Content Marketing Success Comes from These Seven Traits from 2020-06-08T19:01:54

Napoleon Hill dishes out some amazing career and financial advice, but will it help you build an audience? Absolutely. Here are seven critical traits you need to be successful.

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217: You Need a Subscriber Plan Stat! from 2020-06-03T12:00

Subscribers are more profitable for the business. Full stop. If you don't have a plan to generate loyal subs, get one now.

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216: Believe in Your Content Marketing? You Better. from 2020-06-01T14:28:52

Nike founder Phil Knight found the secret to selling: belief. The same goes for your content marketing. If you don't have it, you better find it...soon.

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215: Exploiting Your Content Marketing Hedgehog from 2020-05-27T12:00

The hedgehog, in business, is what is different about you that propels your business success. For your marketing to work, there are four ways to exploit the hedgehog.

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214: Out-of-Work Writing Talent Means Huge Opportunity for You from 2020-05-25T12:00

The mass layoff of journalists and content creators from the COVID-19 shutdown is a tragedy. That said, it presents a huge opportunity for you to work with amazing writers.

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213: Time to Start Killing Your Social Media Channels from 2020-05-21T14:32:44

Do you have some social channels that just aren't working for you? Well, if that's the case, it's time to make a decision. Are you going to put more content and resources into it? If not, kill i...

212: You Should Buy a Content Property. Here's How to Get Started. from 2020-05-18T12:00

There has never been a better time to start thinking of buying a content property. Here's some important tips on how to get started and how to analyze the opportunity.

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211: Riot Games Did These 3 Things. You Should Too! from 2020-05-14T00:30

Riot Games quietly launched one of the most successful online games of all time. They did three specific things that all companies should do.

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210: Now Is the Time to Focus on Your True Believers from 2020-05-11T17:35:51

During an economic crisis like this, some businesses try to broaden out their reach to gather more leads. This is the wrong decision. Now is the time to focus on your true believers.

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209: Realizing You Have a Choice Is the First Battle from 2020-05-06T16:00

Sean Connery, in his youth, was angry all the time. Until he realized he had a choice to be angry or happy or anything else. Knowing that, changed his stars and his life.

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208: The One Thing Apple Did that Changed Everything from 2020-05-04T14:54:45

Nope. It wasn't the innovative products that Apple launched that spearheaded the most amazing corporate turnaround in history. It had everything to do with marketing and purpose.

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207: How to Be More Creative in One Easy Step from 2020-04-29T17:45:43

Did you know that you can do one thing in your daily workflow that will make you more creative? It's really not that hard to do. It's just most people don't realize how important it is.

-...

206: Prepare Now for the Dance from 2020-04-27T13:21:52

Like it or not, we'll be dancing the next couple years.

Those who are prepared will thrive in marketing and business. It's time to get your head right to take advantage of (perhaps) the b...

205: Warren Buffett's 25 & 5 Rule from 2020-04-22T12:30

Right now is the perfect time to reset our goals.

And there is no better way or simpler way to reset goals than using Warren Buffett's 25/5 goal-setting strategy. Joe works through the pr...

204: Seth Godin Is Wrong. We Don't Have to Create Art. from 2020-04-20T19:08:30

In this episode, Joe, a proclaimed lover of Seth Godin, disagrees with Seth about creating art.

Instead, Joe dives into Disney's content strategy about what kind of content to actually cr...

203: Stop "The Hustle" and Start "The Focus" from 2020-04-09T20:27:25

In this episode, Joe talks about how we need to invest in our content marketing, not by producing more content, but by focusing on one thing we already do that's amazing (and make it that much b...

202: An Opportunity We've Never Seen in Marketing from 2020-03-27T14:43:23

Joe rambles about a number of marketing and business thoughts, but there is one huge opportunity the likes we've never seen before. With so many media businesses about to close, marketers have t...

201: Why We Must Diversify Revenue Streams Now from 2020-03-12T16:02:33

Joe decides to bring back the Content Inc. podcast...on a strange date (March 12) in a strange way...after just taking a jog...

Episode 200: The Final Episode from 2017-08-14T09:00

Episode 199: What Would Your Book Say? from 2017-08-07T13:47:22

Episode 198: The New Media Buyer from 2017-07-31T09:00

Episode 197: Measure Twice from 2017-07-24T20:16:59

Episode 196: Minimum Viable Audience from 2017-07-17T09:00

Episode 195: Content IS the Differentiator from 2017-07-10T09:00

Episode 194: Finding Your Crazy from 2017-07-05T18:08:29

Episode 193: Find Your Leverage from 2017-06-26T09:00

Episode 192: What Diversification Really Means from 2017-06-19T18:56:55

Episode 191: Why Mixing Media Could Be A Terrible Idea from 2017-06-12T14:47:09

Episode 190: Focus On What You Do Have and What You Can Do from 2017-06-05T09:00

Episode 189: Is Technology Killing Your Storytelling? from 2017-06-01T16:43:20

Episode 188: The Media Is Handing You An Opportunity from 2017-05-22T09:00

Episode 187: Your Content Is Probably Not Very Good from 2017-05-16T16:17:32

Episode 186: Naming Your Content Is Critical from 2017-05-03T16:18:19

Episode 185: Why Your Content Play Never Worked from 2017-04-26T19:38:15

Episode 184: Time To Question Marketing from 2017-04-19T18:46:04

Episode 183: Most Brands Diversify Poorly from 2017-04-12T16:44:23

Episode 182: The Biggest Mistake I Made from 2017-04-04T01:43:46

Episode 180: Simplify To Be More Creative from 2017-03-27T09:00

Episode 181: Mix It Up To Delight from 2017-03-27T09:00

Episode 179: Find Your True Fans from 2017-03-20T09:00

Episode 178: The Simple Model Always Wins from 2017-03-13T09:00

Episode 177: Check Your Mission Statement from 2017-03-06T19:01:31

Episode 176: Do You Have A Fan Base? from 2017-02-27T20:02:31

Episode 175: Fake News Creates Opportunity For Print from 2017-02-20T10:00

Episode 174: The Real Cost of Advertising from 2017-02-13T15:52:45

Episode 173: Confusion Over Being Sensible from 2017-02-06T14:33:39

Episode 172: Try Changing The Words from 2017-01-30T10:00

Episode 171: Getting Uncomfortable With Your Content from 2017-01-24T00:31

Episode 170: The Move To Long Form from 2017-01-16T22:48:27

Episode 169: Learning From The Past from 2017-01-09T10:00

Episode 168: Undoing Marketing from 2017-01-02T17:16:09

Episode 167: The Best Resource For... from 2016-12-26T15:26:28

Episode 166: Building Your Body of Work from 2016-12-19T10:00

Episode 165: A New Business Case For Content Marketing from 2016-12-12T10:00

Episode 164: Asking For Forgiveness from 2016-12-05T10:00

Episode 163: Caught In A Content Comfort Zone from 2016-11-28T15:59:50

Episode 162: Election Reveals Great Opportunity For Your Content from 2016-11-21T10:00

Episode 161: Write And Review from 2016-11-14T10:00

Episode 160: Give The Audience What They Want On Your Terms from 2016-11-07T10:00

Episode 159: Make Your Own Budget from 2016-10-31T14:26:45

Episode 158: Publish Everywhere Does Not Work from 2016-10-24T09:00

Episode 157: Jumping From What To What from 2016-10-17T16:09:21

Episode 156: Dabbling Need Not Apply from 2016-10-10T16:00

Episode 154: The Importance of Writing Your Next Book from 2016-09-26T09:00

Episode 155: Marketing Insanity from 2016-09-26T09:00

Episode 153: Starbucks Doubles Down on Purpose Driven Content from 2016-09-19T18:34:55

Episode 152: Great Content Starts With Belief from 2016-09-12T09:00

Episode 151: You Are What Your Numbers Say You Are from 2016-09-05T09:00

Episode 150: Content Amplification In 2017 from 2016-08-29T09:00

Episode 149: Another Social Platform Bites The Dust from 2016-08-22T14:51:05

Episode 148: There Is No Risk In Planning from 2016-08-15T09:00

Episode 147: Why Now Is The Time To Invest In Content Marketing from 2016-08-08T09:00

Episode 146: How Sponsored Content Could Kill The Media from 2016-08-01T09:00

Episode 144: You Have Two Choices With Your Marketing from 2016-07-18T09:00

Episode 143: Brexit and the Value of Print from 2016-07-11T09:00

Episode 142: Two Mistakes Most Marketers Are Making With Content from 2016-07-04T16:00:10

Episode 141: Influencers and the Art of Asking from 2016-06-27T09:00

Episode 140: Give Yourself Permission To Say No from 2016-06-20T09:00

Episode 139: Focus On The Future from 2016-06-13T09:00

Episode 138: Transitions And Decisions from 2016-06-06T09:00

Episode 137: Stop Being So Productive from 2016-05-30T16:11:33

Episode 136: The Absence of Strategy Is Natural from 2016-05-23T09:00

Episode 135: Battle Buy-In With a Media Model from 2016-05-16T09:00

Episode 134: To Give Is Human from 2016-05-09T09:00

Episode 133: Does Your Content Stand For Something? from 2016-05-02T09:00

Episode 132: Content Marketing As R&D from 2016-04-25T09:00

Episode 131: An Inch Deep And A Mile Wide from 2016-04-18T09:00

Episode 130: Preparing For A World Without Typed Search from 2016-04-11T09:00

Episode 129: Finding Your White Space from 2016-04-04T09:00

Episode 128: You Don't Have To Create Art from 2016-03-28T09:00

Episode 127: The New Wave of Talent Sponsorship from 2016-03-21T09:00

Episode 126: Looking Beyond Tomorrow from 2016-03-14T09:00

Episode 125: Marketing Get Ready For Machine Learning from 2016-03-07T10:00

Episode 124: Becoming Meaningful Specific from 2016-02-29T10:00

Episode 123: There Are No New Stories from 2016-02-22T10:00

Episode 122: What We Can Learn About Content Marketing From SportsCenter from 2016-02-15T10:00

Episode 121: Confident Content from 2016-02-08T10:00

Episode 120: The New Opportunities Might Not Be So New from 2016-02-01T10:00

Episode 119: A Little Buy Versus Build Exercise from 2016-01-25T10:00

Episode 118: Kickstart Your Content By Leveraging Native Advertising from 2016-01-18T10:00

Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc., Joe Pulizzi shares how native advertising is the gat...

Episode 117: Falling For The Social Media Trap from 2016-01-11T10:00

Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent d...

Episode 116: Your 6 Step Goal Setting Process from 2016-01-05T10:00

In this episode of Content Inc., Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every yea...

Episode 115: A Mission Bigger Than You In 2016 from 2016-01-04T15:38:40

Accomplishing a goal is not the hardest part of the goal-setting process. Setting the goal and then following through to accomplishment is where most people and businesses fail. In this episode ...

Episode 114: 3 Content Predictions For 2016 from 2015-12-29T10:00

As 2015 winds to a close and a New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc., Joe Pulizzi shares three of his big...

Episode 113: Taking The Glory Road from 2015-12-28T10:00

This quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, you are certain to find mostly rocks." In thi...

Episode 112: Less Content Is An Easy 2016 Prediction from 2015-12-22T10:00

"Our goal is to create the least amount of content with the maximum amount of impact."--Robert Rose. In this episode of Content Inc., Joe Pulizzi reminds you that less is truly more when it come...

Episode 111: Star Wars Is Content Marketing from 2015-12-21T10:00

What does the mega-hit movie "Star Wars: The Force Awakens" have to do with content marketing? In this episode of Content Inc., Joe Pulizzi says...everything. The movie is expected to break box ...

Episode 110: The Perfect Content Product from 2015-12-15T10:00

What makes up the perfect content product? In this episode of Content Inc., Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real ...

Episode 109: The 5 Rings of Insight For Buyer Personas from 2015-12-14T10:00

In this episode of Content Inc., Joe Pulizzi reminds you of the importance of developing a strong buyer persona of your target audience. The information obtained in putting together a persona wi...

Episode 108: Rethinking The Value of Content from 2015-12-08T10:00

The individual pieces of content you create are not valuable. In this episode of Content Inc., Joe Pulizzi asks you to consider the collection of assets you are creating in terms of content vs. ...

Episode 107: Plan For Less To Provide More from 2015-12-07T10:00

In this episode of Content Inc., Joe Pulizzi discusses a current quote from Content Marketing Institute's Chief Content Strategist, Robert Rose: "We should plan for creating the least amount of ...

Episode 106: Get Rid Of All The Salespeople from 2015-12-01T10:00

In this episode of Content Inc., Joe Pulizzi responds to an article written by Jerry McGovern on a negative generalization that "content marketing is a mixture of snake oil storytelling and winn...

Episode 105: Michael Jordan And Setting Goals from 2015-11-30T10:00

Setting goals is not a new idea. Yet statistics show that with only 32% of marketers writing down a content marketing strategy, goal-setting is still missing from the industry. In this episode o...

Episode 104: What The Heck Is A Documented Content Marketing Strategy? from 2015-11-24T10:00

Doug Kessler of Velocity Partners says, "If you do not write down your content marketing strategy, it does not exist." Yet only 32% of marketers actually have a documented content strategy. In t...

Episode 103: The Importance of Failure from 2015-11-23T10:00

Seven out of ten content marketers fail at their content initiatives. But, according to Joe Pulizzi, that's ok. In this episode of Content Inc., Joe discusses how failure can be the driving forc...

Episode 102: Are You Telling A Different Story from 2015-11-17T10:00

It seems that the term 'content marketing' is everywhere today. Most brands and companies are taking some sort of content approach to growing their business. In this episode of Content Inc., Joe...

Episode 101: The One Change In Focus You Need Now from 2015-11-16T10:00

In this episode of Content Inc., Joe Pulizzi shares a bit of the Marcus Sheridan story of how he grew River Pools and Spas by becoming the best teachers in their industry. He reminds you that wh...

Episode 100: Why Nike Should Buy Grantland from 2015-11-10T10:00

The recent announcement of ESPN's decision to shut down their site Grantland has caused a bit of a stir in the online world. In this episode of Content Inc., Joe Pulizzi shares why brands such a...

Episode 99: And Social Media Taketh Away from 2015-11-09T14:36:15

Social media has been a game changer for business. But it's important to remember that these platforms are ones you get to use; you do not own them. In this episode of Content Inc., Joe Pulizzi ...

Episode 98: 3 Ways To Break Content Insanity from 2015-11-03T13:00

Are you looking at your competition and simply doing what they are doing with content marketing? Or are you looking to be more original and innovative with what you produce? In this episode of C...

Episode 97: 5 Thoughts to Change Your Content Marketing from 2015-11-02T13:00

In the recent B2B content marketing survey put out by Content Marketing Institute and MarketingProfs, more and more marketers are embracing content marketing as a philosophy and discipline. Yet,...

Episode 96: Do You Believe You Are Limited? from 2015-10-27T12:00

A self-fulfilling prophecy is when what we believe actually stands as our truth, especially when it is a limitation to success. In this episode of Content Inc., Joe Pulizzi dares you to move awa...

Episode 95: What You Need To Know About Time Buying Hello Giggles from 2015-10-26T12:00

This week Time Inc. made headlines when they announced that their purchase of the female friendly blog site Hello Giggles. It is estimated that this blog site, that is only a few years old, was ...

Episode 94: The Warren Buffett 25-5 Method from 2015-10-20T12:00

The end of the year is when most businesses start the process of planning for the year ahead. What do you want to accomplish? What goals do you want to achieve? In this episode of Content Inc., ...

Episode 93: Luck Has Nothing To Do With It {A Call To Arms} from 2015-10-19T12:00

In this episode of Content Inc., Joe Pulizzi shares his journey from getting an MBA from Penn State to his role today as Founder of Content Marketing Institute. Though it may look like an 'overn...

Episode 92: Measure Content Marketing Like A Product from 2015-10-13T12:00

As content marketing evolves, so does how and why we measure it's success. In this episode of Content Inc., Joe Pulizzi discusses how content marketing measurement needs to move beyond the campa...

Episode 91: Oh No...Twitter To Drop Share Counts from 2015-10-12T12:00

Every time a social media platform makes a big change, it gets a lot of attention. Many speculate how a change to a social platform, like the recent Twitter announcement to drop share counts, wi...

Episode 90: The Kurzweil Effect on Communication from 2015-10-06T12:00

In this episode of Content Inc., Joe Pulizzi address what he refers to as the KEC, The Kurzweil Effect on Communications. Ray Kurzweil, famed inventor and futurist, recently stated that "informa...

Episode 89: Why Quirky Works from 2015-10-05T12:00

In this episode of Content Inc., Joe Pulizzi shares how creating something unique and connected to only your band can provide a differentiating factor for business success. He shares how the col...

Episode 88: Heading Into The Trough of Disillusionment from 2015-09-29T12:00

Gartner's Hype Cycle is an adoption curve model that shows how a disruptive technology's adoption is implemented. In this episode of Content Inc., Joe Pulizzi breaks down where content marketing...

Episode 87: Getting Your Goals In Order - Now from 2015-09-28T12:00

If it's not written down, it doesn't happen. In this episode of Content Inc., Joe Pulizzi discusses the importance of doing two simple things that can steer you onto a successful path. Write dow...

Episode 86: Stay Away From Shiny Objects from 2015-09-22T12:00

It seems almost every week there is a platform launched that can help us gain an audience or share our content. As small business owners, you are already challenged with keeping the shiny object...

Episode 85: Making The Hard Choice Is The Only Choice from 2015-09-21T12:00

Too often in content marketing we feel we need to be all things to all people. In this episode of Content Inc., Joe Pulizzi challenges you to think differently when it comes to your content mark...

Episode 84: Creating Content Envy from 2015-09-15T12:00

Content envy is the idea that your content is so good, that others want to be a part of it. In this episode of Content Inc., Joe Pulizzi shares the three things your content needs to truly creat...

Episode 83: Why You Need To Start Freewriting from 2015-09-14T12:00

Even the best content creators find themselves with writer's block. This can be a frustrating process and can often lead to bad content, or no content at all. In this episode of Content Inc., Jo...

Episode 82: How Digital Photography School Rocks A Content Mission from 2015-09-08T12:00

Joe Pulizzi has been teaching the importance of the content marketing mission statement for a few years now. So obviously, when he finds one that is not only written out, but well implemented, h...

Episode 81: Building Your Content Marketing Fantasy Team from 2015-09-07T12:00

It's the beginning of fall and thoughts of the football season ahead is on the minds of many. In this episode of Content Inc. Joe Pulizzi draws the similarity of building out your fantasy footba...

Episode 80: Haters Gonna Hate from 2015-09-01T12:00

Having a strong point of view is important and necessary when it comes to being a leading expert with your content. Of course, this point of view may not resonate with everyone and negative reac...

Episode 79: The Leading Expert In The World from 2015-08-31T12:00

If you, like so many small business owners, have been creating content over the past few months or perhaps even years and have not seen results, you are probably doing it wrong. In this episode ...

Episode 78: Hopefully We Won't Lose Our Way Again from 2015-08-25T12:00

To better understand where we are today with content marketing, it is helpful to look at the past and see where we have come from. In this episode of Content Inc., Joe Pulizzi discusses how cont...

Episode 77: The Manual You Probably Don't Have But Need from 2015-08-24T12:00

Does everyone in your company know what the other departments do and why they do it? In this episode of Content Inc., Joe Pulizzi shares why you should consider creating a Company Policies and P...

Episode 76: 7 SEO Questions You Need To Ask Today from 2015-08-18T14:12:23

Are you considering a SEO strategy for your Content Inc. model? In this episode, Joe Pulizzi shares seven key questions to ask of your SEO process to ensure you are integrating smart SEO practic...

Episode 75: Create Less Content Every Day from 2015-08-17T12:00

For the past few years, it seems the mantra of content marketing has been to create more content. In this episode of Content Inc., Joe Pulizzi reminds you that more content is not necessarily th...

Episode 74: Where Will You Be In 2025? from 2015-08-11T12:00

Where will you be in 2025? It may sound far off, but in reality, it's only a short ten years from now. In this episode of Content Inc., Joe Pulizzi challenges you to take a good look at where yo...

Episode 73: Three Ways to Buy Your Company Patience from 2015-08-10T12:00

It's been said before that a content marketing program takes time to bear real results. Time, that too often, the C-Suite is not willing to give the process. In this episode of Content Inc., Joe...

Episode 72: Things You Should Never Do Yourself from 2015-08-04T12:00

As a small business owner, often you wear a lot of hats that require you to do more than you should in your business. There comes a point where it's time to delegate those activities that are no...

Episode 71: Preparing For A Content Marathon from 2015-08-03T12:00

Here's the thing...if you are just starting out with a Content Inc. model and you feel pressured to get strong ROI results in just a few months, then this model is not for you. In this episode o...

Episode 70: A New Content Role You Need To Consider from 2015-07-28T12:00

Creating new content is great, but it does take a lot of effort. But pehaps, new content is not always the way to go. In this episode of Content Inc., Joe Pulizzi discusses a new content role th...

Episode 69: The Why Exercise from 2015-07-27T12:00

The return on investment can be measured in more than just increased revenue. Along with more sales, content marketing can also decrease costs and increase customer retention. In this episode of...

Episode 68: 7 Content Issues That Keep Me Up At Night from 2015-07-21T12:00

Though Joe Pulizzi is an author, speaker and educator when it comes to content marketing, he is also a small business owner growing his business (Content Marketing Institute) with a Content Inc....

Episode 67: Tabula Rasa from 2015-07-20T12:00

In this episode of Content Inc., Joe Pulizzi discusses the Latin term 'Tabula Rasa' and how you can embrace this philosophy with your marketing today. Tabula rasa means "clean slate" and though ...

Episode 66: Are You Really Providing Value? from 2015-07-14T12:00

As you develop content across multiple platforms and channels, are you ensuring that what you create is providing true value to your audience? In this episode of Content Inc., Joe Pulizzi shares...

Episode 65: Guess What Your Marketing Is Missing from 2015-07-13T12:00

Content marketing initiatives do not usually fail due to a lack of quality content. The majority of the time, content failure is due to a lack of consistency or, even worse, the content simply s...

Episode 64: Put Your Results On Steroids With Brick Content from 2015-07-07T12:00

Brick content is content that is so good it hits your industry like a ton of bricks. In this episode of Content Inc. Joe Pulizzi shares how the annual research report done by Content Marketing I...

Episode 63: How One Legal Firm Continues To Dominate With Content from 2015-07-06T12:00

If you think you have a business or service that just would not work with a Content Inc. model, think again. In this episode of Content Inc. Joe Pulizzi shares how the legal firm Pinsent Masons ...

Episode 62: What If Your Content Was Gone? from 2015-06-30T12:00

If your content no longer existed, would your audience miss it? In this episode of Content Inc. Joe Pulizzi discusses the importance of creating audacious goals when it comes to your content mar...

Episode 61: Tilt to Blog to Book to Speaking from 2015-06-29T12:00

Many entrepreneurs and business owners want to use speaking as a means to market their business and gain a bigger audience. In this episode of Content Inc. Joe Pulizzi breaks down the 4 steps to...

Episode 60: Building An Audience Persona Now from 2015-06-23T12:00

Often businsss owners and marketers tend to create content that resonates with them or is what they "think" their customer will want. In this episode of Content Inc. Joe Pulizzi addresses the ne...

Episode 59: 3 Ways To Drive Subscriptions from 2015-06-22T12:00

There are a lot of shiny objects out there when it comes to content marketing tactics. It's easy to get overwhelmed and fall into analysis paralysis around the process. In this episode of Conten...

Episode 58: The 6 Keys To Epic Content from 2015-06-16T12:00

Anyone, anywhere and at anytime can create a Content Inc. model for their business. It's an exciting time to be in business and even more exiciting time to develop yourself as the leading resour...

Episode 57: Can You Create Content Like A Seven Year Old? from 2015-06-15T12:00

In this episode of Content Inc., Joe Pulizzi shares how a seven year old boy makes videos with his dad that have generated over $1 million in revenue. EvanTube started out as a fun claymation vi...

Episode 56: Looking For Revenue Ripples from 2015-06-09T12:00

As you start your Content Inc. model of marketing and content creation, you may have only one or two main revenue drivers associated with your process. As your audience and community grow, so do...

Episode 55: What To Look For In Freelance Writers from 2015-06-08T12:00

If you are serious about developing a Content Inc. model for your business, there is a very good chance that you will need to hire freelance writers to assist you with content creation. In this ...

Episode 54: The Trojan Horse Called Research from 2015-06-02T12:00

Creating partnerships is not a new idea. But often, coming up with the right project to partner on can be the real struggle. In this episode of Content Inc. Joe Pulizzi shares how developing a r...

Episode 53: Why You Can't Trust Google from 2015-06-01T12:00

In this episode of Content Inc., Joe Pulizzi discusses how changes in platforms such as Google and Facebook not only force us to change how we use them, but is a great remider not to solely rely...

Episode 52: The 4 Keys To Building Your Base As A Content Expert from 2015-05-26T12:00

There are a lot of ways to create quality content. In this episode of Content Inc. Joe Pulizzi shares the four key elements you need to create the strong foundation to a Content Inc. methodology...

Episode 51: Leveraging Media Partners To Grow Your Content Inc. Empire from 2015-05-25T14:22:14

The power of partnership is a key component to growing a Content Inc. model. In this episode of Content Inc. Joe Pulizzi discusses how partnering with other media can be a great way to grow your...

Episode 50: Don't Get Seduced By the Dark Side of Social Media from 2015-05-19T12:00

Social media marketing can work. However, in this episode of Content Inc. Joe Pulizzi warns you of the possible seduction to get too involved in buying fans and followers. He encourages you to b...

Episode 49: Podcast Stories That Build Your Content Inc. Empire from 2015-05-18T12:00

According to Edison Research, podcasts now get 30% share of ear. Podcasts are easier for audiences to access and many individuals are choosing to download them more and more. In this episode of ...

Episode 48: Two Fool-Proof Methods For Getting Content Inc. Buy-In from 2015-05-12T12:00

If you are still struggling with getting C-Suite buy-in on a content marketing strategy, this episode of Content Inc. is perfect for you! Joe Pulizzi breaks down the two methods he recommends fo...

Episode 47: How John Deere Dominated Farming With A Content Inc. Strategy from 2015-05-11T12:00

Though the term 'content marketing' seems to have taken off in the last few years, the concept of what it is and what it can accomplish has been around for over 100 years. In this episode of Con...

Episode 46: Identify And Fix What Is Stopping Your Content Inc. Success from 2015-05-05T12:00

Now that you believe and understand the importance of a Content Inc. model for your business, it may also be time to identify what is holding back your success. In this episode of Content Inc., ...

Episode 45: A Step-By-Step Content Inc. Model In Action from 2015-05-04T12:00

In this episode of Content Inc., Joe Pulizzi walks us through a real-world Content Inc. model that successfully implemeting the six steps. (see Episodes 25 and 26) Joy Cho launched her blog in 2...

Episode 44: How To Fail Before You Get Started from 2015-04-28T12:00

As a small business, don't make the mistake of going to wide with your content strategy before you even get started. In this episode of Content Inc., Joe Pulizzi discusses the importance of goin...

Episode 43: You Must Set An Audience Goal First from 2015-04-27T22:35:48

In this episode of Content Inc., Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majority of marketers do not have this goal in thei...

Episode 42: Five Ways To Develop Your Listening Posts from 2015-04-21T12:00

The Content Inc. model of marketing your business requires not only creating valuable content your audience wants, but also requires the ability to listen to your audience for feedback. Feedback...

Episode 41: Leveraging The Amazon Press Release Method from 2015-04-20T12:00

Too often we dive into content creation without a solid strategy on why we are creating the content we develop. In this episode of Content Inc., Joe Pulizzi shares how Amazon's Press Release Str...

Episode 40: Setting The Best of Breed Goal from 2015-04-14T12:00

If you are not striving to be the 'go to' resource in your niche, you are settling. In this episode of Content Inc., Joe Pulizzi shares why setting your BHAG (Big Hairy Audacious Goal) around yo...

Episode 39: Finding Your Content Tilt from 2015-04-13T12:00

In this episode of Content Inc., Joe Pulizzi breaks down the definition of content tilt and why this approach is so critical to your content strategy. What makes your approach to a topic differe...

Episode 38: Why Audience Focus Makes All The Difference from 2015-04-07T12:00

Understanding who your audience is when it comes to content creation is critical. Your content can be great, but who you are writing it for provides the context in which you will actually create...

Episode 37: Unleashing The Passion Behind Your Content from 2015-04-06T12:00

Skill is important when it comes to creating content, but the secret behind the Content Inc. model is having passion for the subject or topic of the content you produce. In this episode, Joe Pul...

Episode 36: The Subscriber Hierarchy from 2015-03-31T15:34:32

You don't own your audience. They can get up and leave, mentally or physically, at any time. The need for valuable content is critical to engage your audience and provide them the necessary ince...

Episode 35: One Metric To Rule Them All from 2015-03-31T15:21:13

Tracking progress in your marketing efforts are key to understanding what is working and what may need to be modified or eliminated when it comes to growing your business. In this episode of Con...

Episode 34: An Incredible Process To Buy Content Assets from 2015-03-24T12:00

Though creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audience and business may actually be a better d...

Episode 33: One Amazing Idea On Content Repurposing from 2015-03-23T12:00

You already know that repurposing content can be a great way to leverage what already exists in your organization. This episode of Content Inc has Joe Pulizzi breaking down how planning your rep...

Episode 32: Top Ways To Get Speaking Gigs from 2015-03-17T12:00

If you believe that speaking will increase your business objectives, this episode of Content Inc. is a must listen. Joe Pulizzi shares the top ways you can increase your speaking opportunities b...

Episode 31: 8 Tips For Executing A Book Project from 2015-03-16T21:02

In this episode of Content Inc., Joe Pulizzi breaks down eight key tips to consider before you dive into writing that book. A published book can open up some amazing opportunties for you and you...

Episode 30: Three Easy Ways To Come Up With Content Ideas from 2015-03-10T12:00

Probably the number one reason most business owners struggle with the Content Inc. model is because they don't believe they can come up with enough ideas for content creation. In this episode of...

Episode 29: The 10 Content Roles You Need To Be Successful Today from 2015-03-09T15:58:59

To successfully develop a Content Inc. business that is scalable, you need to be developing your content process. In this episode of Content Inc., Joe Pulizzi breaks down the ten roles you need ...

Episode 28: Monetizing And Diversifying Revenue Streams With Content{with Matthew Patrick} from 2015-03-03T13:00

Probably the most exciting result of the Content Inc. philosophy is that anyone, anywhere can build a successful business using content to reach an audience. In this episode, Joe Pulizzi talks w...

Episode 27: Diversifying Content And Revenue Streams {with Rob Scallon} from 2015-03-02T15:33:07

In this episode of Content Inc., Joe Pulizzi brings on guest Rob Scallon, musican and full-time internet entrepreneur. Ro...

Episode 26: 6 Steps To The Content Inc. Model {Part II} from 2015-02-24T13:00

Joe Pulizzi continues the conversation of the six steps you need to create a Content Inc. model. This episode breaks down steps three through six, and again, Joe shares relevent examples for eac...

Episode 25: 6 Steps To The Content Inc. Model {Part I} from 2015-02-23T15:34:11

If you are ready to develop the Content Inc. model for your business, this episode will start to put you on track. Joe Pulizzi breaks down the first three steps needed in the six step process to...

Episode 24: 10 Steps To A Content Marketing Pilot Program from 2015-02-17T13:00

A full-blown content marketing strategy requires necessary time and patience to plan, create, implement and analyze the results. But not every company is willing to wait out the necessary time f...

Episode 23: There Are No Overnight Successes: Social Media Examiner Origin Story {with Michael Stelzner} from 2015-02-16T13:00

The old adage of the overnight success is very often, if not always a myth. There are many twists, turns and lessons that take place over the course of months and years to make a successful comp...

Episode 22: 7 Content Inc. Lessons From Napoleon Hill from 2015-02-10T13:00

Napoleon Hill's book "Think And Grow Rich" is a one of the 'must have' business books in your library. Though published in 1973, Mr. Hill's business advice and tips on success are still relevant...

Episode 21: 15 Critical Business Success Tips For Start Ups from 2015-02-09T13:00

As an entrepreneur, you may have already become an avid student of great business tips and success advice. Joe Pulizzi has done much of the same and after eight years growing his company, Conten...

Episode 20: A Simple Trick For Finding Top-Notch Writers To Create Your Content from 2015-02-03T13:00

You already know that creating quality content for your audience is critical for success in today's marketplace. But who is going to create all of this amazing content? This episode of Content I...

Episode 19: The Essence of Strategy Is Choosing What Not To Do from 2015-02-02T16:34:53

As Joe Pulizzi continues to dive deeper into research to deduct what makes up a successful content marketing strategy, one thing is clear: less is more. In this episode of Content Inc., Joe disc...

Episode 18: Forcing Yourself Out Of Your Comfort Zone {with Ann Handley} from 2015-01-27T13:00

Taking on a content first mentality with your marketing, means you must be willing to put yourself out there, possibly in ways you never imagined. Taking a stand, having a strong point of view a...

Episode 17: We Fail When We Lead With Product First {with Jay Acunzo} from 2015-01-26T16:09:26

Too often, as start-ups and even as established companies, the marketing messages we create for our audience share only the features, not the true benefits that will help those we serve. In this...

Episode 16: Build The Base, Then Diversify Content {with Jon Loomer} from 2015-01-20T13:00

This episode of Content Inc. Joe Pulizzi has guest Jon Loomer, a Facebook Marketing Expert who has grown his business using a content mark...

Episode 15: How To Launch A Product (Hint: Audience First) {with Brian Clark} from 2015-01-19T17:43:14

Launching products on the web is not a new idea today, however, a few years back when Brian Clark started Copyblogger, these ideas and concepts were quite new. In this episode of Content Inc., J...

Episode 14: Breaking All The Rules: Copyblogger Origin Story {with Brian Clark} from 2015-01-13T13:00

What are the rules to building a Content Inc marketing approach to your business? The rule is there are no rules. In this episode, Joe Pulizzi brings on Brian Clark, founder of Copyblogger, to s...

Episode 13: Why You Need To Care About Content Competition {with Jay Baer} from 2015-01-12T13:00

Creating content for the sake of just creating content will not necessarily be the best strategy for your business. This episode of Content Inc. Joe Pulizzi addresses a few things to consider wh...

Episode 12: 4 Ways To Dominate Your Market With Publishing from 2015-01-06T13:00

It's time to take on a publishing mindset. If you want to dominiate your industry, thinking and acting more like a media company vs. the traditional marketing tactics of the past, will get you t...

Episode 11: Why It's Time To Ditch The Office from 2015-01-05T17:09:03

Technology has not only changed how we do business with customers, it has also changed how we work as in organization. In this episode of Content Inc., Joe Pulizzi discusses why now is the time ...

Episode 10: Why Your Business Needs A Cause from 2014-12-30T13:00

Cause marketing is not a new idea. However, finding a cause that your business can get behind can be the driving force that makes a huge difference not only in the lives of others, but also on y...

Episode 9: Top 5 Ways To Get More Speaking Gigs from 2014-12-29T20:31:25

Is landing more speaking gigs one of your goals for the next year? This episode of Content Inc. has Joe Pulizzi sharing the five key elements that can help you book more speaking as part of your...

Episode 8: 7 Strategies To Focus Your Content Inc. Approach from 2014-12-23T13:00

You understand that content marketing will build audience and drive business growth. Now it's time to get more organized in building a solid content marketing strategy. In this episode of Conten...

Episode 7: How To Start The Business Book of Your Dreams from 2014-12-22T13:00

Writing a book can seem like a daunting task. Yet, you know that a book puts you in a different level of thought leadership and can change your business. In this episode of Content Inc., Joe Pul...

Episode 6: Two Storytelling Lessons From My Grandfather from 2014-12-16T13:00

Joe Pulizzi learned his first lessons of entrepreneurship from his grandfather. These lessons have stayed with Joe over the years and have been a big inspiration to his own success. In this epis...

Episode 5: 8 Content Steps To Making Millions from 2014-12-15T15:22:14

In the past, it would have taken a lot of resources in both time and money to build an audience. Today, technology allows anyone to build an audience without many of the barriers that were in pl...

Episode 4: The Risk of Being A Full-Time Employee from 2014-12-09T12:00

The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc Joe Pulizzi offers up some hard qu...

Episode 3: The Content Marketing Mission Statement from 2014-12-08T19:33:32

Does your organization have a content marketing mission statement? This episode of Content Inc Joe Pulizzi breaks down the elements of a content marketing mission statement and why having one fo...

Episode 2: The Two Things Every Content Marketer Needs To Do from 2014-12-08T18:50:05

What are the two things that differntiate great content marketers from average content marketers? This episode of Content Inc, Joe Pulizzi shares the power of setting goals, both personally and ...

Episode 1: Defeating Goliath Requires Different Thinking...a Different Model from 2014-12-04T18:22:45

We are all familiar with the story of David & Goliath as told from the Bible. This episode of Content Inc, host Joe Pulizzi breaks down this parable as it pertains to small business. Referencing...