Podcasts by Content Lab
Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next?
If so, Content Lab is for you.
Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.
Further podcasts by Liz Murphy
Podcast on the topic Marketing
All episodes
How much does marketing news really matter? from 2021-08-12T17:47:55
As an inbound marketer, what marketing news matters to you ... if any? And how can you even tell the difference?
Listen
They Ask, You Answer and diversity, equity, and inclusion from 2021-07-29T15:06:42
The core thrust behind They Ask, You Answer is that buying behavior has changed a lot in the last 10 to 15 years. On top of that, however, the pool of your ideal customers is a lot more diverse tha...
Listen
What the heck is going on with all the Google updates? from 2021-07-15T15:03:44
In less than 2 months, Google has rolled out six different updates. Is Google trying to hurt us content marketers? (Also, during the conversation, I made a mistake. I inadvertently said the new pa...
Listen
Realities of outsourcing content for inbound marketing from 2021-07-01T21:09:55
Let's say you want to get started with inbound marketing and creating the content you need to establish yourself as the No. 1 authority in your space about what it is that you do or sell. However, ...
Listen
How to get started creating video from 2021-06-17T16:58:46
When I was given the gift of running IMPACT's video program, I was not thrilled. I always viewed myself as a writer and editor, and video was for... someone (anyone) who wasn't me. Clearly, today...
Listen
Creating content your buyers will love from 2021-04-25T23:28:54
We're all in the business of attracting our ideal buyers through our content. But how do you actually make the right people fall in love with your words?
Listen
'Dumbing down' your content isn't dumb from 2021-02-08T15:50:33
When you're asked to make your content "more accessible" to your audience, it can feel like you're being asked to "dumb down" something you're an expert in... and that's not a great feeling.
Listen
Why personality in content is profitable and how to do it from 2021-01-25T02:18:18
Countless business leaders say their people are their greatest asset... so, why does everyone's content sound the same?
Listen
Writing about competition in content from 2021-01-11T15:14:17
You need to create content about your competition. But how do you do it in a way that makes sense and doesn't feel... awkward?
Listen
Unexpected 2020 lessons and resolutions for 2021 from 2021-01-02T23:57:39
Oh, what a decade this year has been, am I right?
Listen
Happy holidays and expert tips on content interviewing from 2020-12-28T05:19:36
In this episode, John and I delve more deeply into the ways content interviewing can go wrong — both in terms of your mindset as a content manager, as well as your execution in the interview and po...
Listen
Content coaching vs traditional editing from 2020-12-21T00:33:50
This throwback episode was originally recorded in October, but we think it's a good one to listen to as you evaluate your content approach for 2021.
Listen
What you want to say vs. what you need to say (Summertime Throwback) from 2020-12-07T14:51:33
Recorded May 2020. It's a lot harder to not be self-absorbed in our content creation, wherein we focus almost exclusively on the positive, "look at me!" messaging.
Listen
What we're thankful for (Happy Thanksgiving!) from 2020-11-26T17:08:15
If you'd like to know what Millard Filmore, Rasputin, Keanu Reeves, and Genghis Khan all have in common, you'll need to listen to this wild, hilarious, and heartwarming episode.
Listen
Landing page copywriting (Recorded, May 2020) from 2020-11-23T05:34:24
While there are a lot of variables and factors that drive your conversion rates on a landing page up and down (videos, form placement, and so on), one of the most important components of your landi...
Listen
Tips for getting started as a first-time content manager from 2020-11-16T13:57:42
Starting out as a first-time content manager can be an exciting adventure. It can also present a lot of challenges, as you're often the first person in your role... and the only one with your speci...
Listen
Rhetoric and the power of precise language in content from 2020-11-09T02:14:02
"Words... words... words!" Love 'em or hate 'em, words are the lifeblood of every video script you'll write, every website page you'll craft, and every blog article you'll ever publish. Choose them...
Listen
6 haunting content manager tasks and realities from 2020-10-30T22:12:47
John and I love our jobs, truly. But this Halloween, we're taking a moment to be honest about the spooky-scaries of being content managers, and those commas that go bump in the night.
Listen
How to write a video script for marketers from 2020-10-26T03:14:26
In this episode, I pull back the curtain on my surprisingly easy process for creating video scripts, and integrating the creation of video for sales and marketing into an existing content strategy.
Listen
How Liz wrote a blog in under 24 hours from 2020-04-24T19:59:28
While I was excited to share my experience with John of how I pulled this piece together, it wasn't until the end of the conversation that I realized how illuminating and educational this kind of d...
Listen
Behind the Scenes of The Daily IMPACT with COO Brie Rangel from 2020-04-18T14:43:22
We spend a lot of time talking about creating content for your audience. But during the coronavirus (COVID-19) pandemic, we at IMPACT have learned first-hand how important the content you create fo...
Listen
Behold, the power of the content style guide from 2020-04-04T03:41:27
A content style guide is a documented set of guidelines and rules that break down your brand personality, and how it is (and isn’t) expressed through your content. That sounds straightforward eno...
Listen
Coronavirus content strategy: How to prioritize amid chaos from 2020-03-27T16:01:02
"I could use some pointers on how to prioritize my growing content calendar. I’ve suddenly become one of the busier employees at my office since content marketing is very much needed in an office s...
Listen
Top SEO best practices for content marketers in 2020 from 2020-01-07T17:29:56
There are a lot of things digital marketers and content marketers need to pay attention to, SEO-wise every single day. But what are the most important SEO principles and best practices we should be...
Listen
Merry Christmas from Content Lab from 2019-12-25T13:17:15
A little treat from John and Liz on Christmas morning.
Listen
Academic writing vs human content marketing writing from 2019-12-12T18:05:22
Humanity and personality are how you become memorable and stand out from your competitors in content. But how do you undo years of reflexive mental programming to not express individuality or perso...
Listen
How to write an irresistible blog introduction from 2019-12-02T17:07:38
If you're a content marketer, this is a must-listen episode! Say goodbye to writer's block, as Liz Moorehead shares the precise formulas she uses to craft swoon-worthy blog post introductions every...
Listen
Showing vs. telling in content marketing from 2019-11-22T15:47:10
No matter what type of content you’re creating, generalities are the kiss of death. You need to show instead of tell. But what do we mean by that?
Listen
How to give feedback on a bad draft from 2019-11-02T15:43:47
I've put my cohost, John Becker, in the hot seat this week to answer this very question. If you were to ask anyone at IMPACT what it's like to work with John as an editor, you'll hear nothing but g...
Listen
How to run a content brainstorm from 2019-11-01T14:53:46
Content brainstorms with expert teams and client-facing departments are absolutely essential to creating content that drives revenue, and keeping your entire company engaged and excited about the c...
Listen
How to create authentic human content your buyers will love from 2019-10-18T15:25
It doesn't matter what industry you're in. You can be an authentic and funny human in your content in a way that makes you money. And that's what this episode is all about.
Listen
How to Interview Subject Matter Experts with John Becker from 2019-06-14T19:20
Here's the thing about interviewing subject matter experts -- it's not as easy as it sounds.
Listen
The Pain of Outlining & an Airing of Grievances with Kali & Alexa of Verblio from 2019-05-31T15:35:19
This week, I had the distinct pleasure of having Head of Content & Marketing Manager Kali Greff and Manager of Operations Alexa Baray of Verblio (formerly Blog Mutt) on the Content Lab to talk abou...
Listen
Collaborating on Content & Liz Learns About Google Ads with Jason Linde & Dan Baum from 2019-05-24T15:19:08
Creating a piece of content at this scale is hard enough, but doing so with a partner instead of flying solo is another matter entirely.
Listen
MINISODE: I Give You Permission to Sound Like Yourself from 2019-05-17T15:47:35
“This is really great. But also anyone could have written it. I need more of you in it.”
Listen
Google's Duplicate Content Penalty Isn't Real with Franco Valentino from 2019-05-10T15:47:05
If the duplicate content penalty isn't real, why do so many of us think it is? And how should we be thinking about duplicating content across our content pillars, geo-targeted landing pages, and mo...
Listen
What's on My Content Mind (April 2019) from 2019-04-26T21:19:39
Instead of the usual running list of things I'm thinking about this month, April has left me only with one question in my mind -- how do we handle those moments when we let ourselves down as conten...
Listen
Google Ads Copywriting from 2019-04-20T10:18:22
If you're a digital marketer who is still trying to wrap your head around copywriting for Google Ads in the new age of inbound, buckle in. This pod is for you.
Listen
The Challenges & Rewards of Being Vulnerable with Brie Rangel from 2019-04-12T15:51:14
We want to be thought leaders. But how do we get to those necessary moments of vulnerability in our content and ground them well enough in a productive foundation to make those stories valuable for...
Listen
Content Strategy Best Practices vs. Reality from 2019-03-22T15:48:23
How do we bridge the divide between inbound and content marketing best practices and the limitations inherent to our realities as marketers? I've invited Scripted CEO Doug Breaker to talk through t...
Listen
What's on My (Content) Mind, March 2019 Edition from 2019-03-15T16:05
I'm taking a break from chatting with others to share with you all what’s inspiring me, any major content milestones from the past month, and what I’m going to be focusing on in the month to come.
Listen
"Link-Building & Guest Blogging the Right Way" with Justin Champion of HubSpot from 2019-03-01T16:01:39
We talk about link-building, guest blogging, and my puppy's flatulence. That's really all you need to know.
Listen
"What to Write & When in Content Marketing" with Kevin Phillips from 2019-02-22T16:51:40
I have a wonderful conversation for you this week between myself and IMPACT Content Marketing Consultant Kevin Phillips, who you may remember from one of the first episodes of the Content Lab podcast!
Listen
"What's on My (Content) Mind, Feb. 2019" from 2019-02-08T18:33
"The biggest mistake brands make when making the shift to publishing is to think in terms of “campaigns.” Being a brand publisher doesn’t mean you create an e-book. And it’s certainly NOT about mak...
Listen
"Pay Attention to Tone & Context" with Will Murphy of MessagePath from 2019-02-01T15:57:07
This may not seem like a big deal, but it blew my mind that Will Murphy had developed a piece of technology in MessagePath that tackles one of the biggest challenges marketers face -- so many of us...
Listen
Video or Written Content, or Video & Written Content? with Zach Basner from 2019-01-25T16:41:11
Is video set to take over and replace written content, or is there a future where the written word and video can live together in harmony? And how the heck does someone with a ton of fear, but no e...
Listen
My Content Obsessions for 2019 from 2019-01-11T15:32:13
For the vast majority of the past month, I've lived in a holiday-induced haze of drifting between eating pie and feeling shame about eating said pie while lifting at the gym. So, I am ready to shak...
Listen
Using Data to Make Your Content Remarkable, Claudia Pilgrim of Ms. Copywriter from 2018-12-05T17:38:01
Why is data so important? And when we say "data" in the context of content marketing, what do we mean?
Listen
Content Tips, Apps & Inspirations I'm Thankful for from 2018-11-21T16:30:07
Happy Thanksgiving, Content Nerds!
Listen
"Why Empathy Is the Secret Ingredient in Magical Content" with Marc Amigone from 2018-11-14T16:33:07
Why is empathy so important in creating helpful inbound content? Marc Amigone of IMPACT joins me this week to explain.
Listen
5 Steps to Creating Absurdly Helpful Content (Minisode) from 2018-11-07T17:52:15
There's no one single example of the most perfect and beautiful piece of helpful inbound content in existence that I can point to. However, I can tell you what you should be doing in every single p...
Listen
What It Takes to Write Pillar Content, Carina Duffy of IMPACT from 2018-10-24T16:01:21
What's the good, the bad, and the ugly of what it takes to create a piece of pillar content? Carina spills it all.
Listen
But I Don't Have Time to Write, Chris Duprey of IMPACT from 2018-10-17T19:09:50
This is a must-listen episode. It's that simple. It's the foundation of content creation.
Listen
Copywriting That Makes People Feel Good, Nick Usborne of Conversational Copywriting from 2018-10-10T16:45:50
What is neuromarketing, and why does it matter? What does it mean to tap into "feelgood" chemicals while copywriting, and how do you avoid crossing over into the "feelbad" realm?
Listen
Conversational Email Copywriting Stephanie Casstevens of IMPACT from 2018-10-03T15:01:24
What does it mean to be conversational in email, and is it so drastically different than what many of us were doing before in newsletters?
Listen
The Internet Has Changed, Meghan Keaney Anderson of HubSpot from 2018-09-26T16:16:19
According to Meghan Keaney Anderson, VP of Marketing for HubSpot, the internet has changed -- but what does that mean for those of us who care about content? Are our jobs in jeopardy? Does the qual...
Listen
Content or Design First, Jessie-Lee Nichols of IMPACT from 2018-09-19T10:52:24
The One Thing & Weekly Awesome will return next week. This week, it's just sweet, sweet interview goodness with Jessie-Lee Nichols of IMPACT.
Listen
Don't Fear the SEO Robots, Franco Valentino of Narrative SEO from 2018-09-12T15:58
SEO is not the enemy of content. If you think that, you’re shooting yourself in the foot. Trust me, I know from experience.
Listen
But I'm Not a Good Writer, Kevin Phillips of IMPACT from 2018-09-05T15:30:25
“But I’m not a good writer.” If you’ve ever said that to someone -- or even just to yourself, as you stared hopelessly at a blank document your computer screen -- this episode is for you.
Listen
How to Be a Rockstar Brand Storyteller, Melanie Spring from 2018-08-29T15:32:39
I invited Melanie Spring, a dear friend, as well as a brand strategist and speaker coach, to join me on this week's episode to unpack what brand storytelling really is, why it matters, and how to d...
Listen
Behind the Scenes of IMPACT's Publishing, Ramona Sukhraj of IMPACT from 2018-08-22T18:00
What does it mean to "own" the content for an organization? What are the lessons you don't want to have to learn the hard way, and what are the strategies for achieving success and making order out...
Listen
Spoken Content, Tamsen Webster from 2018-08-15T13:05:58
I saw Tamsen Webster speak on speaking at INBOUND two years ago. It was the last session on the last day, but it was still the most impactful session I saw the entire week. Listen to find out why.
Listen
Teaching Not Preaching, Laura Belgray of Talking Shrimp from 2018-08-01T18:36:39
How do you teach and not preach in your content? Emotional peanut butter. Listen to this conversation to learn what that means.
Listen
How to Create Killer Content Workflows, Rob Mills of GatherContent from 2018-07-25T14:47:52
Why are workflows such a big problem? Well, there is no single answer to that question, and Rob Mills of GatherContent is going to help me sort it all out in this episode.
Listen
Demystifying Pillar Content, Justin Champion of HubSpot from 2018-07-18T16:10:08
Pillar content is a complex topic that has prompted a lot of chatter in the inbound community. But it's also misunderstood. That's why I invited one of my absolute favorite fellow content nerds -- ...
Listen
Coming Soon from 2018-07-12T19:36:39
Subscribe now! Episodes featuring Justin Champion of HubSpot, Tamsen Webster, Laura Belgray of Talking Shrimp, Ann Handley of MarketingProfs, Rob Mills of GatherContent, and more will be dropping s...
Listen