Podcasts by Content Sells: Attract, Convert
Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.
Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content.
Shownotes at: www.contentsellspodcast.com
Instagram: @herbusiness
Facebook: www.herbusinessgroup.com
Further podcasts by Suzi Dafnis | Michelle Falzon
Podcast on the topic Firmengründung
All episodes
224 - Exploding Mountains! (When To Stop Offering a Product or Service) from 2023-12-04T20:00
This episode is all about Exploding Mountains.
Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particul...
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223 - Going from Reactive to Proactive Marketing from 2023-11-20T20:00
Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want...
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222 - The Power of an MVP from 2023-10-30T20:00
MVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you ...
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221 - 3 Easy Marketing Systems That Can Save You HOURS Every Week! from 2023-10-09T20:00
This episode is all about how you can get literally HOURS back each week by adopting some simple but powerful marketing systems.
Your hosts Suzi Dafnis and Michelle Falzon share 3 marketi...
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220 - Repurposing: Strategies for Sustainable Content Marketing from 2023-09-18T21:00
In this episode we’re talking about something that’s a bit of content marketing “chestnut” – there was a time whenever you saw a content marketer on a speaker lineup, they talked about this… but...
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219 - How To Get More Referrals from 2023-08-28T21:00
We’re covering a topic that can make a massive difference to your results… and that’s getting more referrals.
And while we all love a good referral, in many businesses, it tends to be som...
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218 - Imperfection is Beautiful: Our Top 6 Tips For Overcoming Perfectionism from 2023-08-07T21:00
Striving for perfection is often what keeps us from launching our new product, sending that email, putting ourselves out there for that opportunity, reaching out to that amazing strategic partne...
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217 – Grow Your Audience&Boost Your Authority By Publishing a Report from 2023-07-24T21:00
There’s a strategy we have long loved and wanted to cover on the show… and that strategy is all about how you can boost your authority, grow your audience and own the space by publishing a repor...
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216 – Easy Steps for Optimising Your Online Sales Process from 2023-07-10T21:00
Your Sales Funnel is a process or series of steps for taking someone from not knowing about you or your offer to actually buying the specific product or service you want to sell.
And we’r...
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215 - Unlocking the Benefits of Low-Cost Workshops from 2023-06-26T21:00
Not getting the results from webinars like you used to? Have you ever considered offering a low-priced workshop into the mix as a way to attract BUYERS right from the start of your sales process...
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214 - The Hybrid Expert Revolution - With Ryan Levesque from 2023-06-08T21:00
Imagine being able to go from “Tired & Trapped” with your marketing and business model, to achieving “Freedom & Flexibility” where you are able to unhook your income from your time an...
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213 - The 11 Content Marketing Tools We’re Loving in 2023 from 2023-05-29T21:00
Get the low-down on the Content Marketing Tools We’re Loving in 2023!
These are tools that are helping us be more productive, more creative, more efficient and there are so many exciting ...
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212 - Your Content Marketing Questions Answered from 2023-05-15T21:00
It’s Q&A Time!
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, have are answering recent listener questions!
We absolutely LOVE it when you ask questions and if you h...
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211 - Boosting High-Ticket Sales With Application Calls from 2023-05-01T21:00
Applications work great for high ticket products and services because higher dollar sales typically require a bit more 1:1 connection and more personalized, high touch support in order for peopl...
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210 - Retention Strategies for Membership&Recurring Revenue Businesses from 2023-04-17T21:00
We know many of our listeners have some form of recurring revenue in their business model – whether that’s a membership site sharing information, or a repeatable service, a high dollar coaching ...
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209 - How to Convert Survey Responses into Copy That Attracts&Converts Your Ideal Customers from 2023-04-03T21:00
Anyone who’s listened to this show for a while will know what big fans we are of both DOING customer surveys and gathering customer language. It’s one of the best ways you can deeply understand ...
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208 - The "Money Part" of Marketing - Mindset, Pricing and Investing For Business Growth from 2023-03-20T20:00
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are shaking things up and for the first time ever, are interviewing not one, but THREE guests as they talk about their breakthroughs...
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207 - How AI Is Changing The Marketing Game for Small Business Owners from 2023-03-13T20:00
AI is here to stay and it’s changing the marketing game for small business owners.
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, deliver their first AI-related show (it wo...
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206 - The 16 Essential Elements of a High-Converting Sales Page from 2023-03-06T20:00
Today, we’re talking about the elements of a successful sales page.
A sales page is a web page where you’re… selling something!
And while that might seem obvious, there is definite...
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205 - How “Owning More Space” Helps You Reach More People With Your Content Marketing from 2023-02-20T20:00
We’re discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators.
And that is this idea of Owning More...
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204 - The Perils of Overthinking and Underdoing from 2023-02-06T20:00
Today we’re looking at something we see happen to a lot of business owners. Especially when you’re moving into new territory.
For example, if you’ve never done a webinar before, or you’ve...
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203 - 12 Questions to Ask BEFORE You Rebrand Anything! from 2023-01-23T20:00
We’re talking about rebranding… and specifically the 12 questions you need to ask yourself before rebranding anything!
Because this is definitely something where there can be more worms i...
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202 - The “Features” Trap – Why You Need to Focus on Benefits vs Features to Make More Sales! from 2023-01-10T12:00
We’re talking about the “Features Trap” that most business owners get stuck in. We’re all in love with our own product and we can become obsessed with all the “things” that make our product grea...
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201 - Best Books For Content Marketers – 2023 Edition from 2022-12-27T12:00
In this episode we’re doing something that’s become a tradition! It’s our annual Best Content Marketing Books episode!
Your hosts, Suzi Dafnis and Michelle Falzon LOVE talking books and t...
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200 - Celebrating 200 Episodes! Your Favourite Episodes and Special Guests from 2022-12-13T15:28:56
It’s our 200th Episode!!!
When we were talking about how to celebrate this milestone moment, we decided it would be fun to go live, invite some of our cherished listeners...
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199 - Creating a Runway: How to Pave The Way for the Sale&Get MORE Results for LESS Cost! from 2022-11-28T20:00
We’re covering a topic that’s made a massive difference to not only our own marketing results, but also to our Marketing Success Masterminders, who we’ve been working pretty closely with over th...
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198 - 5 Easy Ways to Use Case Studies to Tell Customer Stories from 2022-11-14T20:00
We’re digging back into a topic that’s super important and that we haven’t touched on in a while - and that’s CASE STUDIES.
In this episode, your hosts Suzi Dafnis and Michelle Falzon sha...
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197 - How Video Storytelling Grew My eCommerce Sales - with Skye Anderton from 2022-10-31T21:00
We have an amazing guest today! The inspiring Skye Anderton, founder & CEO of jewellery and lifestyle brand Ruby Olive.
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat wi...
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196 - Campaign Thinking Vs Ad Hoc Marketing from 2022-10-17T21:00
Even though we spend a lot of time talking about getting more STRATEGIC with our marketing, it can be really easy for “one-off” tactics and “bright shiny objects” to sneak into our marketing tha...
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195 - Stacking Momentum with Your Annual Marketing Plan from 2022-10-03T21:00:02
Successful strategic marketing comes from being really deliberate about your planning and clearly choosing what goes on your calendar and what does not.
Poor planning means you have to ex...
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194 - How to Use Competitions to Grow Your Email List, Get More Referrals&Create More Customer Success from 2022-09-19T21:00:43
Not only is a competition a great way to get more leads and incentivise people to take specific actions, it’s also a really wonderful way to crowdsource content AND have that content shared to a...
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193 - Facebook Groups - The Essential Systems and Processes for Success from 2022-09-05T21:00:06
You might have many of the ingredients of a successful Facebook Group… a great idea, an engaged crowd, a big launch, a steady traffic stream… but it can still fall flat if you don’t have some fu...
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192 - The 5 Essential Content Strategies For Building Your Profile from 2022-08-22T21:00:36
Something we know many business owners struggle with is building your own personal profile.
While we might all conceptually think, “Yes! That’s what I want.” Often when it comes down to t...
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191 - “Staying in Your Lane” - How To Avoid Distractions and Accelerate Your Marketing Results from 2022-08-08T21:00:20
So often we see women in business who either DON’T KNOW what their “lane” is – that is they don’t have a clear plan. OR they keep getting thrown off course by zig zagging all over the place, cha...
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190 - Chill and Prosper: Make Your Marketing "Effort-Less" with Denise Duffield-Thomas from 2022-07-25T21:00:52
Feel like you’re putting a ton of effort into your marketing and getting nowhere? Imagine putting in LESS effort and getting MORE results. Sounds like a pipe dream!
But in this episode, y...
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189 - How She Went From 1000 to 500,000 Site Visits a Month! With Lorraine Dallmeier from 2022-07-11T21:00:28
Ever wondered if your fledgling business could ever become a multi-million dollar success story? Perhaps that’s what you dream about and what you’re working towards.
In this episode, your...
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188 - How To Brief a Graphic Designer from 2022-06-27T21:00:05
So much of what we do as marketers has a design element.
Whether it’s your branding, your website design, the lead magnet you’re sending, your Facebook ads, the style of your social media...
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187 - 5 Content Marketing Tasks to Outsource Today! from 2022-06-13T21:00:03
Does everything in your business feel like it’s falling on your shoulders?
Many small business owners get stuck in that trap of feeling like they have to do everything themselves (especially if ...
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186 - How to Get More Sales From Your Existing Social Media Followers from 2022-05-30T21:00:29
We know getting more sales from EXISTING social media followers can be a challenge for many business owners.
Perhaps you’ve experienced this – you’ve built up a healthy following on Insta...
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185 - 6 Content Marketing Tools We're Loving in 2022 from 2022-05-16T21:00:19
In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are talking about something they haven't done before on this show, which is to dig into some of their favourite marketing software and ...
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184 - How to Raise Your Prices - 5 Strategies For Making More Money (Without Losing Customers) from 2022-05-02T22:00:25
Price can be such a tricky issue – not only from a strategic, tactical point of view in terms of how you position yourself in your market and what your pricing strategy is, but also from a MINDSET ...
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183 - Why You DON’T Need To Change Your Marketing (The Benefits of “Project Broken Record”) from 2022-04-18T21:00:23
Are bright shiny objects ruining your business? Are you skipping from idea to idea, but finding nothing seems to “stick?” Are you so busy always making “new” stuff that you’re missing out on the...
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182 - How to Shift From Working With Individuals to Working With Groups from 2022-04-04T21:00:21
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181 - 3 “Get Specific” Marketing Strategies That Can Change Your Results Overnight from 2022-03-21T21:00:54
Are you being too bland and broad in your business? If you’re not getting the results you want, chances are a LOT of it comes down to the fact you’re throwing your net too wide and being too genera...
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180 - Copywriting Tips To Get More Clients&Strategic Alliances - With Bernadette Schwerdt from 2022-03-07T20:00:10
A lot of our listeners have told us they want to know MORE about how to write great COPY. And in particular, how to use that copy to attract and build relationships with key strategic partners or i...
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179 - Why Your Marketing Needs to be More "BOOFY" from 2022-02-21T20:00
Are you making it TOO HARD for people to buy from you?
You’ve gotta be REALLY CLEAR and REALLY OBVIOUS about what it is you’re offering, what your core message is, what you want people to do nex...
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178 - How to Get FREE Leads With a Self-Liquidating Offer with Brandi Mowles from 2022-02-07T20:00
Imagine having a way to FUND your marketing. Often people tell us that PAYING for traffic feels out of reach or they’ve been burned in the past by spending precious dollarson marketing that didn...
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177 - 7 Most Common Newsletter Mistakes (and How to Fix Them) from 2022-01-24T20:00
Do you send a regular newsletter? Or maybe you’re thinking of starting one?
In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about 7 of the biggest mistakes they see busi...
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176 - How To Successfully Launch Anything - with Jeff Walker from 2022-01-10T20:00
Imagine coming up with a process for how to sell just about anything online, back when the internet was brand spanking new. And then imagine that process worked so well it transformed you from a...
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175 - Best Books For Content Marketers – 2022 Edition from 2021-12-27T20:00
Each year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers.
In this episode they share their recommendations to add to your read...
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174 - How to Create Time For Big Ideas That Grow Your Business from 2021-12-13T20:00
It can be easy to hit burnout when you’re doing lots of marketing projects back to back. And it can also be hard to come up with your best ideas when your calendar is always filled with deadline...
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173 - The Cost of “New” Vs Rinse&Repeat from 2021-11-29T20:00
When you’re doing a lot of NEW things in your business it can be really taxing. So, while we do want to keep innovating and growing, it’s also important to realise the COST of doing something ne...
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172 - The Simple Way to Sell Out Your High Ticket Offer in Days from 2021-11-15T20:00
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the results of a massively successful marketing campaign they’ve just completed making a high ticket offer that SOLD OUT and ma...
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171 - Take Your Offline Business Online with These 5 Content Strategies from 2021-11-01T20:00
For many brick and mortar businesses and other offline businesses that rely on people meeting up “in real life,” the last couple of years has been tough, especially with lockdowns and other rest...
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170 - Repurposing Your Content&Making More With Less - with Ruth Buczynski from 2021-10-18T20:00
Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range of NEW products and programs that brings in a...
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169 - How to Increase Demand by Using a Waitlist from 2021-10-04T20:00
Have you ever tried to get into a popular restaurant only to be told they’re booked out but they’ll contact you if they have a cancellation? Or wanted to buy something from your favourite clothi...
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168 - How to Use Social Proof to Increase Sales from 2021-09-20T21:00
In our 6th Anniversary (wow!!) show, we’re talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about “the thing” you’re selling and st...
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167 - The One Thing WE Do Every Year To Grow Our Business from 2021-09-06T21:00
In this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we b...
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166 - Why a Clear Vision Is Important to Your Content Marketing from 2021-08-23T21:00
If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you’re feeling overwhelmed or scattered or swamped (and who doesn't feel...
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165 - How To Create a Hot Hook and Topic for Your Next Online Challenge from 2021-08-09T22:00
Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation o...
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165 - How To Create a Hot Hook and Topic for Your Next Online Challenge from 2021-08-09T22:00
Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation o...
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164 - Tips for Great Slide Presentations from 2021-07-26T22:00
Between them, Suzi Dafnis and Michelle Falzon have done about a “hundred million” slide presentations. OK… maybe that’s a slight exaggeration… but they’ve done a LOT!
In this episode, you...
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163 - The NEW High-Converting Alternative to Online Courses with Will Hamilton from 2021-07-12T21:00
Will Hamilton has sold literally millions and millions of dollars in online courses and education products in the tennis instruction niche. And when you bear in mind his products usually sell fo...
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162 - 3 Content Brainstorming Ideas That Will Give You All The Content You Need for a YEAR! from 2021-06-28T21:00
A question we get all the time is “I know I need to keep in touch with my customers, but what do I talk to them about? Where do I get my content ideas from?”
So, in this episode, your hos...
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161 - How To Make Money With Your Online Course (Even If You Are In a “Weird” Niche”) with Artist, Bonnie Christine from 2021-06-14T21:00
Ever feel like you’re in a weird niche and therefore couldn’t possibly make money from an online course? I mean, who out there would want to learn how to do what you do?
In this episode, ...
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160 - Why Being Opportunistic is Costing You Opportunities from 2021-05-31T21:00
Being opportunistic is like a badge of honour we all need to wear as business owners, right?
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon take a second look at what it ...
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159 – Clubhouse: Grow Your Community and Influence – with Shana Bresnahan from 2021-05-17T20:00
Clubhouse - what’s all the fuss about? Is the social network based on voice that’s got everyone talking a giant waste of time or one of the hottest new ways to grow an audience and find customer...
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158 - 3 Steps to Creating Effective Course, Training&Event Content from 2021-05-03T21:00
If you’ve ever felt like you’ve overwhelmed people who bought your online course by giving too much content; or you’ve ever delivered an information session and had people tune out; or you’ve ru...
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157 - Lessons in Overdelivering from a Direct Marketing Legend from 2021-04-19T21:00
Brian Kurtz is definitely an “OG” when it comes to Direct Response Marketing.
In addition to sending over 1 billion (with a “B”!) pieces of direct mail in his 40 year car...
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156 - How to Optimise Your Marketing Funnel from 2021-04-05T21:00
Your marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel to...
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155 - Risk Forward: How To Unlock Your Hidden Genius with Victoria Labalme from 2021-03-22T20:00
Ever felt the pressure to conform to what everyone else is doing with their content and online marketing? Ever struggled to “be decisive” and made a quick decision and then wished you’d taken a ...
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154 - #1 Lead Magnet Mistake from 2021-03-08T20:00
Lead Magnets - we LOVE ‘em! When done well they can be the entry point for multi-million dollar campaigns. They are that “thin edge of the wedge” that you can use to introduce people to you and ...
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153 - Why and How To Demonstrate Your Product or Service from 2021-02-22T20:00
Demonstrating your product in your marketing will get you more leads, more sales and more loyal and happy customers, but a lot of people think they don’t really have much to demonstrate, or that...
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152 - How To Get People From Your FREE Facebook Group To Your Paid Offer from 2021-02-08T20:00
Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales?
In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share their to...
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151 - How To Get More Interaction&Energy Happening at Your Next Virtual Event from 2021-01-18T20:00
We recently recorded a show on virtual events and it caused quite a buzz with tons of people telling us how useful the episode was and that they want MORE when it comes to how to navigate, put t...
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150 - Best Books For Content Marketers - 2021 Edition from 2021-01-11T20:00
One of our most popular annual episodes is back! We’re sharing our favourite books of the year.
Between us we read a LOT of books and these are our TOP picks when it comes to content mar...
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149 - 9 Content Marketing Tips from our Masterminders - 2021 Edition from 2020-12-28T20:00
If you’ve been a long time listener you will know that for the last couple of years we’ve asked our Marketing Success Masterminders to share their top marketing strategies with you.
And w...
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148 - Go Slow to Go Fast from 2020-12-14T20:00
Today we want to focus on one very specific idea… it’s really more of a mindset that we’ve been talking about a lot lately with our Masterminders, clients and members and we wanted to share it o...
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147 - 3 Ways To Launch Your Online Course from 2020-11-30T20:00
This episode is a companion piece to two other shows we did recently on Online Courses…
The first - episode 139 - was all about how to CREATE Profitable Online Courses, where we shared so...
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146 - The Power of a Niche with Shelley Brander from 2020-11-17T03:00
Ever had a passion or a “weird” idea for a business and wondered… “could I really make a living out of this?” That’s what our guest, Shelley Brander wondered when she left her highly lucrative b...
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145 - Toot Your Own Horn, Dammit! from 2020-11-02T19:00
In this episode, your hosts Suzi Dafnis and Michelle Falzon chat about a topic that is near and dear to their hearts… it’s something they so regularly find themselves needing to support other wo...
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144 - The Pathway to a 6-Figure Business - with Shaa Wasmund from 2020-10-19T19:00
One of the big milestones many business owners have in mind when they are first starting out is to hit that 6-figure mark.
In this episode your hosts, Suzi Dafnis and Michelle Falzon chat ...
143 - Why a “Boring” Content Strategy is a Great Content Strategy from 2020-10-05T19:00
We’re not sure how often someone has decided naming their podcast with the word BORING in it is a good idea, but that’s exactly what we’re about today… you’ll hear us often talk about fabulous s...
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142 - Adding Digital Magazine To Your Content Strategy - With Dale Beaumont from 2020-09-21T21:00
While print magazines are in decline, there ARE some amazing opportunities to add a DIGITAL magazine to your content strategy.
In this episode your hosts, Suzi Dafnis and Michelle Falzon c...
141 - Communicate Don’t Isolate - Your Content Strategy in Tough Times from 2020-09-07T20:00
What to do with your Content Marketing when things get tough?
Of course, it doesn’t have to be a global pandemic, like what we’re seeing now for times to get tough… all of us at one point...
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140 - Online Courses as Experiences with Marisa Murgatroyd from 2020-08-24T20:00
If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to bec...
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139 - How to Create Profitable Online Courses from 2020-08-10T20:00
There are a bunch of reasons why you might want to offer an online course. Everything from wanting to create a core product that you offer as one of your main revenue producing activities, throu...
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138 - PR: How to Tap Into a Journalist's Curiosity - with Monica Rosenfeld from 2020-07-27T17:00
PR (Public Relations) is a topic we touched on a couple of episodes ago and we are going deeper into practical ways you can use publicity to get known in your market, be the person journalists c...
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137 - Pivoting From a Live Event to a Virtual Event from 2020-07-13T18:00
Pivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and...
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136 - How To Beat “Content Stress” By Changing This ONE Habit from 2020-06-29T20:00
We’ve all likely felt that feeling of overwhelm or a deadline approaching and there’s just TOO much on our plate, whether it be a new webinar we are writing and doing slides for or a Facebook LI...
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135 - The Power of PR: How to Position Yourself As An Expert – with guest Candice Meisels from 2020-06-15T21:00
A strong Public Relations strategy can radically increase your exposure and authority by being seen in the media and alongside other go to experts and influencers in various platforms. This is o...
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134 - How To Use Bonuses To Get More Sales (Even From Your "Fence - Sitters") from 2020-06-01T22:00
Having a great bonus strategy can be one of the single biggest needle movers when it comes to your sales results. And often people either leave out including a bonus in their offer altogether or...
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133 - How To Use Photography to Advance Your Personal Brand With Jamie Swanson from 2020-05-18T23:00
The photographs and images you use of yourself on your website, in social media and elsewhere are a major influence on the way your personal brand is perceived… and yet, this is an often overloo...
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132 - How To Create “Content Momentum” That Leads To Sales from 2020-05-04T23:00
Content Momentum is the idea of keeping people in momentum from the point they first join your email list or click on your Facebook ad, or download your lead magnet, all the way to the point whe...
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131 - Evergreen Webinars - Content That Works For You from 2020-04-20T23:00
Evergreen Webinars enable you to run one pre-recorded webinar over and over again to new leads coming into your marketing funnel.
When done well they can be AWESOME, operating as an “onli...
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130 - 3 Ways to Stay Motivated When It Comes to Creating Content from 2020-04-06T23:00
You might start out really enthusiastic about your content plans, but within no time you can be left feeling overwhelmed, disinterested and out of ideas.
In this episode, your hosts Suzi ...
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129 - Using Customer Journey to Organise and Inspire Your Content from 2020-03-23T22:00
Have you ever mapped out your Customer Journey? Have you ever written down the journey someone takes step by step as they go from not knowing about you through to being your customer and beyond?...
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128 - Overcoming Buying Objections With Bari Baumgardner from 2020-03-09T22:00
Ever felt “icky” about having a sales conversation or making an offer? Being vulnerable to the pang of rejection or having to ask people to “buy your thing” can feel intimidating… and often when...
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127 - How to Use Content To Grow Your eCommerce Business from 2020-02-24T22:00
126 - Hooks: Why You Need Them In Your Content and How To Create a GOOD One! from 2020-02-10T22:00
There’s almost nothing we love more than a content marketing campaign that really converts! One of the first things you need to make that happen is a strong hook that is going to immediately get...
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125 - How she’s getting 66% engagement in her FB Group! with Fiona Keary from 2020-01-27T22:00
We’re talking to someone who has recently had 66% engagement in her Facebook Group. That’s a pretty amazing number… and as we found out on the show… she’s actually JUST updated those numbers to ...
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124 - How she got 23% conversion into her Membership with Amanda Farmer from 2020-01-13T22:00
Amanda Farmer of Your Strata Property, a one-stop-shop for information and education about strata living shares with us how she converted 23% of her prospects from a small email list of just ove...
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123 - 2019 Books For Content Marketers - Our Top Picks from 2019-12-30T22:00
One of our most popular episodes was way back in 2017 when we shared some of our favorite books of the year… so we decided to do it again!
Between us we read a LOT of books and these are ...
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122 - What's Working Right Now - 6 Hot Tips From Successful Women Marketers from 2019-12-16T22:00
As we near the end of the year we were thinking about how we’d like to round things out and one of the things we’ve done over the past year that was really popular was to share some of the top M...
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121 - Content Lessons We Learned From Lady Gaga from 2019-12-02T23:00
We’ve just been to see Lady Gaga LIVE in Las Vegas! And boy, did she have us in the palm of her hand. Standing ovation after standing ovation as she made her way through some of the world’s most...
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120 - Content Sells Lessons We Used To Sell Our High End Retreat from 2019-11-18T22:00
That’s a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we’d pull the curtain back on the marketing we used to fill this high end retreat (you’ll notice man...
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119 - Communicating Your Value Through Your Content from 2019-11-04T22:00
We’ve just concluded the annual HerBusiness REACH Retreat in Hawaii (A-Mazing!). And one topic we discussed was how to communicate your value. It brought up some REALLY fascinating conversation ...
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118 - How to Encourage Comments and Interactions During a Live Online Training from 2019-10-21T22:00
Online presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It’s an ideal way to reach a lot of people in a really powerful, easy way to deliver trainings, create con...
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117 - Content Marketing Getting Unstuck Hacks from 2019-10-07T22:00
Ever get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come up with new ...
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116 - Using Amazon to Reach New Customers with Dylan Frost from 2019-09-23T23:00
In this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large a...
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115 - 3 Vital Pieces of New Customer Content from 2019-09-09T23:00
Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08 - Listen
114 - How To Stop Writing So Apologetically and Start Selling More! from 2019-08-26T23:00
Something we see a lot of when we are asked to review people’s content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecat...
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113 - How to Host a Guest Panel from 2019-08-12T23:00
Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you...
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112 - How to Create Your First Online Challenge from 2019-07-29T23:00
In Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the start.
<... Listen
111 - The Wealth Chef - Build Your Personal Brand with Ann Wilson from 2019-07-16T00:00
Becoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you need to focus on to leverage your brand and ...
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110 - Villains, Superpowers and Designing a Successful Content Strategy with Melinda Cohen from 2019-07-01T23:00
One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we’re ...
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109 - How to Create Your First Online Challenge from 2019-06-17T23:00
Creating an online challenge can be a great way to get new leads into your business and create fast results. Challenges can also help you encourage your existing customers to make progress and c...
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108 - How to Start a Successful Podcast (Part 2) from 2019-06-03T23:00
Should you start a podcast? And if so, HOW do you do it?
Today your hosts Suzi Dafnis and Michelle Falzon respond to a bunch...
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107 - How to Start a Successful Podcast (Part 1) from 2019-05-20T23:00
Should you start a podcast? And if so, HOW do you do it?
In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they’ve had from listeners who are thinking...
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106 - 3 Ways To Increase Your Email Marketing Impact (Part 3: Grow List Engagement) from 2019-05-06T23:00
How to increasing your Email Marketing Impact
Welcome to Part 3 (our final episode in this 3-Part Series!).
So far we’ve discussed how to grow the size of your email list and the...
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105 - 3 Ways To Increase Your Email Marketing Impact (Part 2: Grow Quality of List) from 2019-04-22T23:00
Welcome to the second of a 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list!
On toda...
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104 - 3 Ways To Increase Your Email Marketing Impact (Part 1: Grow Size of List) from 2019-04-08T23:00
How to increasing your Email Marketing Impact - there’s so much to share we can’t contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your ...
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103 - How To Host A Successful Online Summit from 2019-03-25T22:00
What’s an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the c...
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102 - Instagram! Grow Your Audience (and Your Buyers!) with Tracy Harris from 2019-03-11T22:00
INSTAGRAM… while we’ve all likely seen the rise of the “Instagram Influencer,” many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that fol...
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101 - 3 Simple Ways to Use Surveys as Content from 2019-02-25T22:00
Today we’re talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is r...
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100 - Yahoo 100 Episodes. Let’s Celebrate! from 2019-02-11T22:00
It’s a milestone day! This is Episode 100!
We posted our first episode of Content Sells on September 18, 2015… and since then we’ve published an episode virtually every two weeks.
<... Listen
99 - How To Grow a 7-Figure Business in a Tiny Niche with Clint Salter from 2019-01-28T22:00
There is real power in “niching down” - that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus...
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98 - How To Boost Your Authority and Profile By Entering Awards from 2019-01-14T22:00
There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners.
And being a finalist or winner can be a really awesome way to raise y...
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97 - Stand Out: How to Find the Courage to be Seen and Heard from 2018-12-31T22:00
Think of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that have been going on for us around this idea of c...
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96 - How To Use a Book To Build Your Business with Natalie Sisson from 2018-12-17T22:00
With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that succ...
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95 - Livecasts — How We’re Using Them To Convert Leads Into Customers from 2018-12-03T22:00
Livecasts are something we’ve been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we’re talking about here is more like crafting your own event or s...
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94 - How a Mastermind Can Grow Your Business from 2018-11-20T02:00
Ever thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed.
93 - 5 Pro Tips for Choosing Video Backgrounds from 2018-11-05T22:00
Many of us are finding ourselves on video a lot more than we used to - even if we aren’t making content videos to put on YouTube, maybe we are being seen on camera more with our clients on Zoom ...
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92 - Ways To Use Coupons and Discounts to Woo Your Customers from 2018-10-22T22:00
Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG...
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91 - 7 Ways To Make the “Invisible” Visible in Your Marketing Offers from 2018-10-08T22:00
What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it’s not immediately obvious to your potential customers that it’s awesome?<...
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90 - Using a Connection Statement to Get New Clients from 2018-09-24T23:00
One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you’re trying to communicate your value to get new clients i...
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89 - Strategic Alliances - How To Use Them To Grow Your Business from 2018-09-10T23:00
One of the BEST ways we’ve found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good St...
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88 - The Rule of One -How To Get More Focused Results With Your Content Marketing from 2018-08-27T23:00
One of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin?
And what can happen is ...
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87 - How To Make Your Offer Irresistible with Michael Maidens from 2018-08-13T23:00
You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don’t get enough sales.
In this episode, your hosts, Suzi Daf...
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86 - How to Market a High End Retreat from 2018-07-30T23:00
A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!).
But they DO take som...
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85 - 3 Lead Magnets You Can Create in Under 3 Hours from 2018-07-16T23:00
Your lead magnet is one of the best ways to get people starting the journey towards buying from you because it’s typically a very low commitment someone needs to make - and they get something of...
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84 - Facebook Group Engagement with Kate Toon from 2018-07-02T23:00
Ever started a Facebook Group and had it turn into a ghost town? How do you keep people engaged and loving being part of your Facebook Group?
In this episode your hosts, Suzi Dafnis and M...
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83 - The Stories You Must Tell to Build An Epic Business with Valerie Khoo from 2018-06-18T23:00
To build an EPIC business today you need to connect in more meaningful ways with your customers than you EVER have before... and one of THE most powerful ways to do that is to tell your STORIES....
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82 - 3 Profitable Pricing Strategies For Small Business Owners from 2018-06-04T23:00
If you’ve ever asked the question “What do I charge for my product?” or “How can I increase my pricing when my competitors are all charging less?” or “How can I test my pricing” you are going to...
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81 - How To Write a Call To Action - From Buttons To Blogs With Joanna Wiebe from 2018-05-21T23:00
We first saw the guest on today’s show, Joanna Wiebe, speak at a conference in the US a few years ago and she completely blew us away. Not only is she an incredibly talented copywriter, she also...
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80 - 5 Ways To Build a Stronger Connection With Your Customers from 2018-05-07T23:00
As our market gets more sophisticated and we see more and more of our competitors stepping into content marketing strategies, there’s one area that will really help set you apart and that is the...
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79 - Understanding The Influencer Code - How to Become The Leading Authority in Your Space with Julie Masters from 2018-04-23T21:36:56
In this episode we interview someone who is an expert in the area of “Influence” – Julie Masters shares with us her insights on how we can create more influential content that not only reaches o...
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78 - 3 Steps To Finally Getting ANY Big Content Project DONE! from 2018-04-09T23:00
In this episode, your hosts Suzi Dafnis and Michelle Falzon share 3 Steps To Finally Getting ANY Big Content Project DONE! And this is a way for you to actually get some of thos...
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77 – Secrets to Creating Engaged Online Communities with Susan Garrett from 2018-03-26T22:00
Imagine having studied human and animal behaviour for decades and TRULY understanding how to motivate and encourage certain actions over others… and then imagine applying that knowledge to becom...
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76 – How To Reassure People After They Optin or Buy From You from 2018-03-12T22:00
Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot p...
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75 – Work Less Make More, with James Schramko from 2018-02-26T22:00
Is your business leaving you feeling tired and overwhelmed? If so, you’re not alone. “So busy I can barely sit down” seems to be the default setting for most business owners. But, imagine if you...
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74 – How To Use Facebook LIVE to Grow a Following from 2018-02-12T22:00
In our last episode we shared how we got started with Facebook Live.
In this epsiode we’re taking it one step further and looking at How to Use Facebook LIVE to Grow a Fo...
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73 - How We Got Started With Facebook LIVE from 2018-01-29T22:00
Has the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little uncomfortable and you’d love to have a breakt...
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72 – 5 Most Popular Episodes of 2017 from 2018-01-15T22:00
Looking back over 2017 it was an amazing year on the Content Sells Podcast.
We had some AWESOME guests and discussed some really diverse topics. So, we decided it would be fun to take a l...
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71 – How To Be An Amazing Interviewer from 2018-01-01T22:00
There are going to be times when an interview is the PERFECT format for you to capture AWESOME content.
Whether it’s interviewing customers for a case study, or speakers at your next eve...
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70 – Highlights from ASKLIVE! Event With Ryan Levesque from 2017-12-18T22:00
Here at the Content Sells Podcast we are big fans of Ryan Levesque and his ASK Method – which is a way for you to get super-clear about what various groups or segments of your market REALLY want...
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69 - Why You Need to Find Your Niche from 2017-12-04T22:00
In this episode, we talk about why you need to find your niche and the power of niching down - that is focusing in on serving a very specific and narrow slice of your market.
Because the ...
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68 - Four Books We’ve Read&Loved That Will Help You With Your Content Marketing from 2017-11-20T22:00
In this episode, we share some of the books we’ve read recently that have really made an impact on us. Some have been shared with the HerBusiness community and many have been shared with our eli...
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67 - Client Avatar Interviews - Why You Need Them&How To Do Them from 2017-11-06T22:00
In this episode we talk about how important it is to have an ideal client avatar and specifically, the importance of doing 1 to 1 interviews with people who represent your ideal client.
D...
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66 – Turning Content Into Sales With The Problem/Solution Dance from 2017-10-23T22:00
In this episode we talk about one of the key dynamics you want to have in your content if you want to move someone from not knowing anything about you right to the point where they buy from you....
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65 - How to Create Great Models from 2017-10-09T22:00
The right visual model can be (and has been) a million dollar idea for some of our most well known business content creators - people like Robert Kiyosaki and Stephen Covey… learn the secrets th...
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64 – How To Succeed With Email Marketing from 2017-09-25T23:00
If your inbox is exploding with more emails than you can read, you’re not alone. That’s EXACTLY what your customers are experiencing too! So, how can you get your emails opened and, more importa...
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63 - 5 Ways To Promote Your Content (that won't break the bank) from 2017-09-11T23:00
Are you a small business owner who doesn’t have a big splashy budget for your marketing… but you still want to grow your audience and your sales? If so, this episode is for you.
In this e...
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62 - How I Grew An Audience of 70,000 Raving Fans - with Amber Renae from 2017-08-28T23:00
What does it take to grow a massive following of people who love to buy from you?
In this episode, ...
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61 - Overcoming The Resistance - How To Have a Content Marketing Breakthrough from 2017-08-14T23:00
Are you fine with giving away free content but when it comes to asking for the sale “the resistance” comes up? Your palms get clammy. Your heart beats faster and you feel a growing reluctance as...
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60 - How to Grow A Big Business in a Small Niche with John Gallagher from 2017-07-31T23:00
Learn how John Gallagher, co-founder of LearningHerbs.com and Herbmentor.com, grew a massive email list, attracted thousands of people to his membership site and successfully sold thousands of p...
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59 – How To Reach Out To Your Audience After Losing Touch from 2017-07-17T23:00
Maybe you have an email list you have neglected, or a client base that hasn’t heard from you for a while. How do you re-warm those connections? What do you say when you first reach out? Do you a...
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58 – Creating Content for Different Learning Styles from 2017-07-03T23:00
We each have different learning styles, but the big problem is, when we create our content we tend to tailor it to suit our OWN learning style!
That’s great for other people who receive a...
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57 - How To Use "Seeding" To Move People Forward With Your Content from 2017-06-19T23:00
There is a way to make people more inclined to move forward with you BEFORE you formally or overtly ask them to take that next step.
It’s known as “seeding” and when you do this w...
56 - Webinars That Sell from 2017-06-05T23:00
Webinars are a great way to educate and to share information about your products and services and they are ALSO a great way to SELL.
However, we see a lot of people hosting webinars where...
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55 - [REPOST] How To Use a Book To Grow Your Brand, Your Profits&Your Profile with Linda Diggle from 2017-05-22T23:00
Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that’s either written and awaiting publication or that’s already been published.
If so, there are som...
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54 - Pain and Pleasure - Is There Enough of it in Your Content? from 2017-05-08T23:00
Chrissy Amphlett, the legendary lead singer of the Australian 80’s rock band, The Divinyls famously sang, “It's a fine, fine line between pleasure and pain.”
And with your market...
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53 – 5 Ideas for Adding Compelling Social Proof to Your Content (and Why You Need It!) from 2017-04-24T23:00
Social Proof is based on the idea that we tend to do what we observe other people are doing.
It’s why nightclubs like to have people queue out onto the street or why restaurants will fill...
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52 – 8 Types of Subject Lines that will Get Your Emails Opened from 2017-04-10T23:00
The humble subject line might only be a few words but it is actually one of the most important pieces of content we create in our email marketing.
Getting even a small bump in open rates ...
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51- Easy Ways to Outsource Your Content Marketing from 2017-03-27T22:00
One of the more common questions we get asked is “What aspects of my Content Marketing are okay to outsource to someone else and what should I keep doing myself?”
In this episode, hosts S...
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50 - How Many Avatars Do You Need? from 2017-03-12T22:00
One of the big questions we often get asked is, “How many avatars do you need?”. Many people aren’t sure - do I just stick with one? What if I serve multiple people? How many avatars is too many...
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49 – Creating Your Customer Experience By Design Not By Default (with Jason Friedman) from 2017-02-27T22:00
Are you creating your customer experience by design or by default? Customer Experience expert, and CEO of CXFormula.com Jason Friedman has spent a lifetime creating amazing experiences, from the...
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48 - How To Turn Your Communication Into a Memorable Work of Art with Victoria Labalme from 2017-02-13T22:00
How can you communicate with impact? This is a question Strategic Performance Coach and Performing Artist, Victoria Labalme has spent a lifetime exploring as she’s worked on stage and screen as ...
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47 - How To Use Power Words To Instantly Attract Attention and Ignite Sales from 2017-01-30T22:00
We all know words are powerful. A well-written movie can make us laugh or cry. A powerful ad can make us buy something or donate money to a cause. A caring note from a friend when we’re feeling ...
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46 - Are Email Newsletters Still Worth Doing? from 2017-01-16T22:00
There was a time when the Email Newsletter was the go-to strategy for most businesses and the main method for communicating with their customers viaemail, but with all the different email market...
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45 - Content Marketing Trends for 2017 (with Joe Pulizzi) from 2017-01-02T22:00
Content marketing is changing all the time. Wouldn’t it be great if you had some way of knowing those changes before they happen so you could get in front of them and do more of what works and l...
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44 - Reducing Cart Abandonment With Smart Content from 2016-12-19T22:00
Your abandoned cart content is some of the most important strategic content you can be creating in your business. The people abandoning your cart are most likely your best potential customers - ...
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43 - Woops... I lost my mojo! How To Find Your Voice and Get More Confident With Your Content Creation from 2016-12-05T22:00
Ever feel like you’ve lost your mojo? Things go wrong, something happens that shakes you up or plants a seed of doubt. And it can cause you to question “who am I to be creating content / writing...
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42 - Creating Content That Keeps Your Customers Coming Back, with Stu McLaren from 2016-11-21T22:00
One of the best ways to guarantee ongoing sales and cash in the door is to adopt a recurring revenue model where, instead of a one-off transaction, each sale is leveraged into an automatic repea...
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41 - How to use Micro-Commitments to Create More Compelling Content from 2016-11-07T20:00
Research shows that once someone has made a commitment - they’re more likely to follow through with the next step. It’s known as the “Commitment Bias” and you can make the most of it to get more...
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40 - How to Get Your Error 404 Page Working for You from 2016-10-24T22:00
There is a page on your website that is possibly a bit neglected or in need of a revamp. Because, even though it’s not a page you might think about very often, people are arriving on it more oft...
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39 - How To Write Like a Natural, Even If You’re Not a Natural Writer with Sonia Simone from 2016-10-10T22:00
We hear from people all the time that their #1 problem with content marketing is all the writing involved! Whether that’s writing a blog post or email sequence, crafting a sales page or a video ...
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38 - 10 Low-Cost Ways to Grow Your Email List from 2016-09-26T23:00
A recent HerBusiness community survey found that 85% of all respondents rated Email Marketing as one of their Top 3 Marketing Priorities right now and 45% rated email marketing as the #1 marketi...
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37 - What's In A Name? How We Name Things. from 2016-09-12T23:00
In his famous play, Romeo and Juliet, Shakespeare famously asked “What’s in a name? That which we call a rose, by any other name would smell as sweet.” But in this episode, your hosts Suzi Dafni...
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36 - Your Voice As Content - How To Speak Confidently&Persuasively - with Juliet Jordan from 2016-08-29T23:00
It used to be that as a small business owner, unless your product was directly related to something that required you to use your voice, like a radio announcer or a public speaker or sales train...
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35 - The UnSelling Secret - How To Get Your Content To Do The Selling For You from 2016-08-15T23:00
We can probably all agree that getting sales is the life-blood of any business and yet, many small business owners often feel uncomfortable and ill-equipped when it comes to asking for the sale....
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34 – Content Plan - The Can’t-Get-It-Wrong Content Marketing Strategy from 2016-08-01T23:00
It can be easy to get off track and either create too much content, or not the right content - when you don’t have a sound strategy or plan for your content marketing.
In this episode of...
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33 – How to Recycle&Re-Purpose Your Content from 2016-07-18T23:00
Creating good content takes time and effort. Writing a blog post, recording a video, preparing an eBook – whatever content you are creating, it can be really easy to assume that once you’ve publ...
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32 - 9 Ways To Segment Your Email List For Better Results from 2016-07-04T23:00
Segmentation is simply dividing your list into clear, definable segments based on certain criteria. When you segment your list, you can create content tailored specifically for each distinct gro...
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31 - How to Use Surveys to Discover Exactly What Your Customers Want, and How to Give it to Them from 2016-06-20T23:00
What if you could find a way to figure out EXACTLY what your prospects want and then deliver it to them via a highly effective sales process, tailored to their specific preferences?
In th...
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30 - How To Create a Landing Page That Converts - Part 2 from 2016-06-06T23:00
In Part 2 of our exploration of How to Create a Landing Page that Converts, we dive deeper into the 11 elements you need to focus on to get results with your landing pages.
Because a bad ...
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29 - How To Create a Landing Page That Converts - Part 1 from 2016-05-23T23:00
If you ever need to send someone to a page to sign up for a course, a free trial, an eBook, to join your community, or request a quote or a free consultation, one of the biggest factors impactin...
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28 - Blog Posts That Sell from 2016-05-09T23:00
Here on this podcast we’re all about helping you create content that converts and we wanted to turn our attention to blogging because it’s something a lot of people do, but many don’t get the re...
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27 - Videos That Sell from 2016-04-25T23:00
If you’re not currently using video in your content marketing, now is the time to start. In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon ask video market...
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BONUS: Content Sells - Join Us For The Next Step from 2016-04-18T23:00
We look at how to bring all the many piece of the content marketing universe together into your own content marketing strategy and a process whereby we can support you to do that. Join us for th...
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26 - 5 reasons to add webinars to your content marketing strategy from 2016-04-11T23:00
In this episode we look at the five reasons to make Webinars part of your content strategy. Get handy tools learn about the different types of webinars you can run to help turn prospects into cu...
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25 - Is SEO Still Relevant When Creating Content? from 2016-03-28T22:00
Kate Toon is an award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. She has worked with big brands such as Westp...
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24 - 4 Email Marketing Trends That Will Help You Get More Results from 2016-03-14T22:00
The average person in business sends and receives an average of 122 emails per day. That's a lot of email content competing for attention in your customer's inbox! And as competition has stepped...
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23 - How To Craft an Offer That Sells from 2016-02-29T22:00
Every day we’re being pitched offers - but not all them stick. So, what makes the difference? Is there a “secret formula” for creating offers that compel people to buy?
In this episode o...
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22 - How To Use Guarantees and Risk Reversal In Your Content To Get More Sales from 2016-02-15T22:00
Risk Reversal is the idea of finding ways to remove the risks your prospective customer is likely to be worried about at the moment they are making the decision to buy your product or service. I...
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This week’s episode from 2016-02-08T22:00
Hey. If your wondering where this week’s episode is… we’re now publishing new Content Sells episodes every two weeks, so watch our for next week’s episode on How To Use Guarantees...
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21 - How to Boost Engagement with User-Generated Content from 2016-02-01T22:00
User-generated content is it a great way to leverage your community in a way that gives value back to them and engages them with your business. In this episode we look at how to harness and enco...
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20 - How To Get Awesome Client Stories, Case Studies&Testimonials from 2016-01-25T22:00
One of the most valuable pieces of content that we all have as small business owners that we are often not making the best use of, and that can be user-generated, are our Customer Stories. In th...
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19 - Design Insights from a Successful Web Designer from 2016-01-18T22:00
Content design can really make us stand out in a good or bad way. It’s not an area in which we want to compromise. Our websites are often one of the first types of content our prospects see and ...
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18 - Not Your Usual Content Ideas (Part 2) from 2016-01-11T22:00
We pick up this episode with three more not-usual content ideas that your customers will love. In this episode we explore real-time content (which is generating a real buzz), user-generated cont...
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17 - Not Your Usual Content Ideas (Part 1) from 2016-01-04T22:00
We’re talking about innovative content ideas that are either not very well known or are new and could be just the right thing for you to try out. We explore interactive content ideas like survey...
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Holiday Episode from 2015-12-28T22:00
Suzi Dafnis and Michelle Falzon pick their favorite episodes of Content Sells.
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16 - What You Need To Know BEFORE Driving Traffic To Your Offers from 2015-12-21T22:00
Everybody wants traffic – more visitors to their site, their optins, their sales pages etc. But very few people are actually really prepared to turn that traffic into sales. In this episode you ...
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15 - How To Create Great Content Without Burning Out from 2015-12-14T22:00
We love content marketing and we KNOW that great content definitely sells… BUT… it can seem like there’s always a new deadline. Always a new piece of content to create. And, because it’s so impo...
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14 - Content Sells Q&A from 2015-12-07T22:00
We’ve been getting some great questions from listeners, so we decided to host a Content Sells Q&A session every once in a while.
Today, your hosts, Suzi Dafnis and Michelle Falzon will be...
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13 - Call To Action - Mistakes and Must Haves from 2015-11-29T22:00
How do you create an effective Call To Action? What can you do to get more people clicking on your links, watching your videos and buying your stuff? In this episode of the Content Sells Podcast...
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12 - Why a Manifesto is Good for Business from 2015-11-23T22:00
Like Apple’s “Here’s to the crazy ones,” a manifesto – a public declaration of intent – can be what separates your business from the crowd. A well-designed manifesto can connect you and your tea...
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11 - The Step 2 Secret from 2015-11-16T22:00
What is the “Step 2” Secret? And why do your hosts, Suzi Dafnis and Michelle Falzon say this is one of their favourite and most effective secret weapons for getting more engagement and conversio...
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10 - How to Create an Effective eBook from 2015-11-09T22:00
Are eBooks still effective anymore? We say YES and in this episode, your hosts Suzi Dafnis and Michelle Falzon reveal their best eBook strategies, including how to choose your title and topic, e...
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09 - 5 Specific Lead Magnets that Get Results from 2015-11-02T22:00
One of the most effective ways to grow your email list and generate more new leads is to create an effective lead magnet that your ideal prospects will want to receive in exchange for their deta...
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08 - How To Create A New Client Nurture Email Campaign from 2015-10-26T22:00
Episode 08: How To Create A New Client Email Nurture Campaign
Many people use email marketing to create new leads, but often forget to use the power of email communication once those lead...
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07 - Common Email Marketing Mistakes - And How to Avoid Them from 2015-10-19T22:00
Welcome to Episode 07 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In today’s episode we’re focusing on 5 common email marketing mistakes and what you can do to avoid...
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06 – Strategies For Creating Email Campaigns that Sell, Without Being Salesy from 2015-10-12T22:00
Welcome to Episode 06 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
Today we’re talking about Strategies For Creating Email Campaigns that Sell, Without Being Salesy.<...
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05 - Getting Customers to the Top of Your Mountain from 2015-10-05T22:00
Welcome to Episode 05 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In today’s episode we’re talking about how you craft a journey that gets more of your WHO (your ide...
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04 - Finding Your Marketing Mountain from 2015-09-21T23:00
Why you need to think of your marketing system more like a mountain than a funnel.
Welcome to Episode 04 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In to...
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03 - Getting Your Ideas out of Your Head from 2015-09-20T23:00
Your ideas are valuable - time to get them organised!
Welcome to Episode 03 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In today’s episode, we’re answerin...
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02 - Your Ideal Client from 2015-09-19T23:00
Understanding your audience.
Welcome to Episode 02 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.
In today’s episode we’re talking about the importance of re...
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01- The Content Marketing Universe from 2015-09-18T23:00
Your marketing is all interconnected.
Welcome to Episode 01 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today’s episode asks you - What's the purpose of your...
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00 - Content Sells Intro from 2015-09-18T02:00
Hello world!
Welcome to the very first episode of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. We’re referring to this as episode ZERO because we want to give you an...