Podcasts by Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an Ish...

How to Ethically Activate Oxytocin Through Your Marketing Message | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content from 2020-09-17T19:11:31

It's Jon Cook with Keynote Content. Thanks so much for joining me. Last time I connected with you, I talked about the first of the four happy chemicals that our brains have, dopamine. We have th...

How to Ethically Activate Dopamine Through Your Marketing Message | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content from 2020-09-10T22:10:06

Hey, it's Jon Cook with Keynote Content, thank you so much for joining me for today. What I want to walk you through is the understanding of how our brain is wired for four main chemicals, dopam...

Ditch Your Mission Statement. Do This Instead. | The Copy & Content Podcast with Jon Cook presented by Keynote Content from 2020-09-04T03:25:14

Hey, it's Jon Cook with Keynote Content. Thank you so much for joining me. For today, we're going to talk about mission statements. And frankly, I think you should just ditch whatever mission st...

Why You Need a Start Here Page on Your Website | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-08-27T21:56:54

Hey, it's Jon Cook with Keynote Content, thank you so much for joining me today. As I talk with different coaches, speakers, industry experts, they're saying, "I have my website, I put it togeth...

How to Align Your Messaging with the Right Prospects for Optimal Fit | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-08-21T19:03:32

Hey, it's Jon Cook with Keynote Content. Thank you so much for joining me today. While you're watching this, as you're listening to this, what I would love for you to do is hit the subscribe but...

The 5 Levels of Content Ideas (And How to Know Which Types of Content to Create With Each Level) | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-08-14T08:37:05

Hey, it's Jon Cook with Keynote Content. I'm so excited to be sharing this idea with you today.

I was talking with a client earlier this week about, you come up with an idea, you have a c...

How to Get More Clients Through Your About Page | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-08-06T15:21:28

Hey, it's Jon Cook with Keynote Content. And I want to talk to you today about probably the most undervalued page on your website. It's not your homepage, it's not your sales page, it's not your...

How to Write Better Blog Posts In Less Time (Even If You Hate Writing) | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-07-30T05:29:08

Hey, it's Jon Cook with Keynote Content. Today, we're going to focus on a topic that I think is very unexpected, especially here in 2020 and coming into 2021. A lot of people were saying, "I wan...

How to Write a Speaker Bio that Doesn't Suck | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-07-23T14:49:43

Hey, it's Jon Cook with Keynote Content. Thanks so much for joining me today. One of the key challenges I hear from so many different speakers is, "Jon, I have an amazing speaking opportunity th...

What's the Best Way to Improve the Quality of My Online Content? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-07-15T23:28:33

Hey, it's Jon Cook with Keynote Content. Today, we're going to talk about what are the ways to improve the quality of your online content, specifically as a speaker, as a coach, as a podcaster, ...

Navigating the 3 Speed Levels of Prospective Buyers | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-07-01T21:58:06

Hey, it's Jon Cook with Keynote Content. Thanks for joining me again, as we look at the three lanes of buyers action, whether you are a coach who's selling a program, whether you are a course cr...

Best Online Referral Sources for Coaches and Consultants In 2020 | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-06-24T23:36:41

What we've seen over the last several months is that there's been a big shift, a big disruption, of course, in the coaching and consulting industries because of COVID-19, because of this global ...

Conversational Marketing Is Replacing Traditional Inbound Marketing | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-06-18T15:02:21

As we look at the landscape of marketing, a big question is “How do we make that transition to where our audience knows we are more engaged, more in tune with where they need us to be so we can ...

How Do I Choose the Right Audience for Your Message as a Speaker, Coach, or Expert? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-05-27T22:37:31

After working with over 1,100 coaches and consultants and more than 800 speakers since 2016, one of the top challenges I hear is "How do I pick the right audience to serve?" How do I make sure t...

How to Overcome Buyer Objections Through Your Sales Copy | The Copy & Content Podcast with Jon Cook, presented by Keynote Content from 2020-05-21T17:45:13

One of the biggest problems that I'm hearing from different people as we go through this COVID-19 crisis is that there's this question of, how do I overcome buyers' objections? I have an amazing...

What's the Best Way to Monetize Your Expertise As a Consultant or Coach During a Recession? | The Copy & Content Podcast with Jon Cook, presented by Keynote Content from 2020-05-13T19:10:24

So much of our audience involves coaches and consultants, people who are trainers or experts that speak into these different businesses, that speak into these different conversations. And during...

What's the Most Effective Way to Pivot My Message and Content During a Crisis? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-05-06T22:24:28

Hey, it's Jon Cook here with Keynote Content. So great to be able to connect with you and talk through a topic that I think is very important for a lot of different businesses, a lot of differen...

What’s the Best Type of Lead Magnet to Create During a Recession? | The Copy & Content Podcast with Jon Cook, Presented by Keynote Content from 2020-04-29T22:43:55

All signs seem to point towards some type of economic downturn, if not a full recession in the U.S. and across many parts of the world.

One of the biggest questions I keep hearing from di...

What's the Best Way to Answer My Audience's Questions Through Content? | The Copy & Content Podcast with Jon Cook from 2020-04-22T20:37:20

Hey, it's Jon Cook here with Keynote Content. I'm so excited to join with you today. As we're going through this COVID-19 crisis, hopefully looking like we're at the tail end of that or at least...

What's the Best Way to Use Podcasts to Grow My Business In 2020? | The Copy & Content Podcast with Jon Cook from 2020-04-17T16:52:11

What's the best way to use podcasts to reach my audience in 2020 and especially as we're going through this COVID-19 crisis?

Hopefully, you're staying safe, you're staying strong and you'...

How Do I Generate Sales Faster Through Content During a Recession? | The Copy & Content Podcast with Jon Cook from 2020-04-09T16:49:19

Hey, it's Jon Cook here with Keynote Content. I want to say thank you so much for connecting with me today. Thank you for taking the time, especially with so much going on in the world, so many ...

The Copy & Content Podcast with Jon Cook - 020 // Caleb Breakey, Speak It To Book from 2019-03-20T16:10:15

Caleb Breakey is the founder of Speak It To Book and Sermon To Book, the premier ghostwriting agencies for faith-filled influencers and thought leaders. He was an ECPA Award finalist and the winner...

The Copy & Content Podcast with Jon Cook - 019 // Kri Edholm, Leadership Excursion Company from 2019-03-13T19:17:53

Show Notes Kri Edholm is the owner of Leadership Excursion Company, founder of Spark Women's Retreat, and the featured host of the Leadership Looks Like podcast. Kri served as an EMT and senior mou...

The Copy & Content Podcast With Jon Cook - 018 // Seth Silvers, Story On from 2019-03-05T07:00

Seth Silvers started his first nonprofit at age 16 and was immediately hooked on the power of storytelling. His work with Story On empowers rising thought leaders to grow their marketing through th...

The Copy & Content Podcast with Jon Cook - 017 // Benita Samuels from 2019-02-28T23:20:41

Benita Samuels is the founder of Benita Samuels Marketing and Communications. She combines years of experience across B2B, B2C, and non-for-profit marketing at traditional agencies with fresh think...

The Copy & Content Podcast with Jon Cook - 016 // Bryce Anderson, Lightswitch Video from 2019-02-14T22:53:05

Bryce Anderson is the Vice President of Business Development for Lightswitch Video. He studied film production and helped lead thousands of video productions across the U.S. and beyond over the pas...

Copy & Content with Jon Cook - 015 // Monica Miller, Monica Writes from 2019-01-12T21:37:14

Monica Miller is a Content Strategist and Writing Coach for Business Coaches who want to stand out from the crowd, speak their truth, and bring in new leads while creating the business they desire....

Copy & Content with Jon Cook - 014 // Dr. Chris Zaino, I Am Hero from 2019-01-01T07:00

With a new year comes a chance to transform how you think about and see yourself. Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, and HERO. After winning Mr. America in 1998 and ...

Copy & Content with Jon Cook - 013 // Marc Gutman, WILDSTORY from 2018-12-25T08:00

What if the most overlooked advantage in your business is your brand story? Marc Gutman is the founder and lead storyteller at WILDSTORY. Marc is a former screenwriter working with Disney, Warner B...

Copy & Content with Jon Cook - 012 // Kyle Gray, The Story Engine from 2018-12-18T19:26:27

Kyle Gray is a story artisan and bestselling author who helps businesses grow with storytelling and content marketing. He has helped hundreds of companies create scalable content marketing strategi...

Copy & Content with Jon Cook - 011 // Margaret Watts Romney, Impact Moments Messaging from 2018-12-12T00:53:04

Margaret Watts Romney is a public speaking and communications coach who helps purpose-driven individuals and organizations find their message, connect with their audience, and influence their commu...

Copy & Content with Jon Cook - 010 // Cheri Ruskus, Business Victories from 2018-12-04T00:10:56

Cheri Ruskus is the founder and Chief Motivational Officer of Business Victories. She has a passion for creating great, consistent content, as proven by her weekly email publication “The Victory Le...

Copy & Content with Jon Cook - 009 // Daundra Becker, The Story Magician from 2018-11-26T16:21:45

Daundra Becker helps entrepreneurs tap into their creativity, get their brilliant stories out into the world, and support the growth of their businesses using the magic of storytelling marketing. Y...

Copy & Content with Jon Cook - 008 // Jeff Tippett, Targeted Persuasion from 2018-11-20T05:12:06

With great power comes great responsibility. This principle guides Jeff Tippett of Targeted Persuasion in how he masters the art of persuasion with a conscience. Known to many as Mr. Persuasion, Je...

Copy & Content with Jon Cook - 007 // Meghann Conter, The Mistress of Marketing from 2018-11-13T04:05:40

When it comes to marketing, content is king and Meghann Conter is its mistress. She is a marketing and branding expert who specializes in helping companies led by female industry leaders make their...

Copy & Content with Jon Cook - 006 // Valerie Morris, Tintero Creative from 2018-10-30T20:17:08

Valerie Morris is the founder of Tintero Creative based in the Denver metro area. Valerie and her team of designers, writers, and social media experts create digital strategies that tell YOUR story...

Copy & Content with Jon Cook - 005 // M. Shannon Hernandez, Marketing Consultant from 2018-10-30T19:20:08

M. Shannon Hernandez is not your average entrepreneur. After a 15-year public teaching career, she jumped feet first into her journey as a business owner, and within just a few years, she built a m...

Copy & Content with Jon Cook - 004 // Dan Russell, Vivid Labs from 2018-10-30T17:40:19

Dan Russell is the Founder and CEO of Vivid Labs where he and his team of superhero marketing specialists are using technology to help improve humanity. Dan’s ongoing obsession is leveraging the sc...

Copy & Content with Jon Cook - 003 //Gina Daschbach, Perooz from 2018-10-30T17:12:53

Gina Daschbach is the founder and Creative Director of Perooz where she and her team create work-of-art print publications for thought leaders. Gina fell in love with magazines as a little girl. Af...

Copy & Content with Jon Cook - 002 // Cody Burch, Red Anchor Marketing from 2018-10-30T16:42:25

Cody Burch is the founder of Red Anchor Marketing, creator of the One Hour Funnel, host of the "Cody Builds a Business podcast", and author of "One Hour Funnel: Nine Steps to Creating Your High-Con...

Copy & Content with Jon Cook - 001 // Andrea Albright, Beverly Hills Publishing from 2018-10-30T16:14:43

What if you could launch a movement in 90 days or less? That’s the message and mission of Andrea Albright with Beverly Hills Publishing, our guest for this episode of Copy & Content. She is not jus...