The Key Traits of CPA Firm Marketing Professionals - a podcast by Pennsylvania Institute of Certified Public Accountants

In the second of a three-part series on the expectations CPA firms should have for targeted personnel within their operations, Ira Rosenbloom, chief executive officer for Optimum Strategies in Spring House, Pa., explores the function of the CPA firm marketing professional. Rosenbloom details their need to be data and research savvy, persistent, and results-driven.

To read the full transcript click here.

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