Branding vs. Sales – Episode 1 - a podcast by Mark Young, Robb Taylor

Mark Young and Robb Taylor of Jekyll & Hyde Advertising expand on the difference between brand building and increasing sales for CPG companies. They explain what brand awareness, unaided brand awareness and top-of-mind awareness mean, in terms of measuring success – and what can make these figures nearly irrelevant.

They offer insight on what a brand really needs to do in order to shape how consumers experience the brand.

Further episodes of CPG Insiders

Further podcasts by Mark Young, Robb Taylor

Website of Mark Young, Robb Taylor