Never Split the Difference w/ Chris Voss - a podcast by Mark Young, Robb Taylor
from 2023-07-13T16:49:52
This week’s exciting episode deviates from our standard entrepreneurial guest, instead we have a former FBI agent hostage negotiator, Chris Voss.
Chris Voss is also the author of the world renown book “Never Split the Difference: Negotiating As If Your Life Depended On It” – recounting the practices and tactics Chris used in hostage negations and how it can be applied to business negotiations.
Mark, Justin, and Chris breakdown the process of becoming a hero for the buyers we’re selling to. Showcasing our desire to collaborate to mutually succeed. It’s not a simple, linear path, but Chris believes uncertainty is an opportunity for our genuine curiosity to allow us to be open to new ideas that can navigate us down a path to success we never would have imagined before.
You will learn how to become a trusted advisor for your buyer. We discuss how Chris’ tactics in hostage negotiations can be used to achieve your marketing goals.
Further episodes of CPG Insiders
Further podcasts by Mark Young, Robb Taylor
Website of Mark Young, Robb Taylor