New Year, New You - Episode 34 - a podcast by Mark Young, Robb Taylor

On this episode of CPG Insiders, Mark and Justin explore how you can use the past year to market your products in 2020 and detail ways entrepreneurs can get their products into a position to grow as the new year approaches. They also share some messaging and techniques that can help you to focus your advertising, including breaking down the importance of anchoring your product or brand, and outline some steps you can take to do so.

Wrapping up, the two outline what to avoid with your advertising during these crazy times, and explain why brands should not let the Covid-19 overtake their advertising and messaging.

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