Pricing Your CPG Product – Episode 2 - a podcast by Mark Young, Robb Taylor

Mark Young and Robb Taylor explain the strategy of offering premium-priced products to consumers compared to presenting yourself as a low-price leader. They explore the differences for your company, your product and the retailers where you want to earn shelf space.

Further episodes of CPG Insiders

Further podcasts by Mark Young, Robb Taylor

Website of Mark Young, Robb Taylor