The New Model for TV, Talking OTT&CTV, YouTube - Ep. 38 - a podcast by Mark Young, Robb Taylor

On today’s episode, Mark & Justin talk about how Television has changed over the years.  The guys go on to explain the differences between OTT, and CTV.  What they are and how you can leverage these new systems to your advantage.

Most people have more than one “subscription” type account, like Hulu, Netflix, Prime Video, and how can you get into advertising on these ad supported platforms.  Why should you be buying here and Mark explains about Cost-Per-1000”.  These addressable TV models allow you to target where you want, without having to buy local TV.  You can get super granular with this type of advertising, though use of data partners you can target all sorts of data points.

Youtube is becoming television today, it is HOW people are getting their information.  The quality you can get on YouTube is amazing, the Ads that get served, vary in function depending on the buy.  Justin explains all the different type of targeting you can do with YouTube.

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