What Media Works Where - a podcast by Mark Young, Robb Taylor

On this episode of CPG Insiders, Mark and Justin consider a question that clients often ask them.

They run through a number of things to consider about your CPG product when you’re planning your creative and media strategy. This includes what kind of advertising it needs to effectively sell, where it is sold, who the target demographic is, as well as other constraints.

Further episodes of CPG Insiders

Further podcasts by Mark Young, Robb Taylor

Website of Mark Young, Robb Taylor