043: When Is it Okay to Hack Customer Behavior? - a podcast by Adam and Jeannie

Businesses hack customer behavior all the time; the real question is, are they using their powers for good or evil?

Join Adam and Jeannie as they discuss the good, the bad, and the ugly of hacking customer experience. It is ever okay?Is Customer Hacking Okay?

Adam says the intention behind customer hacking is everything; after all, companies have been practicing hacking in one form or another for ages—narrowing options so you know which product to buy, optimizing prices, etc.Our biological make-up drives us towards the conservation of energy, or, as Adam puts it, our natural state is that of a couch potato. In a world where customer convenience has become the most valuable commodity, how do we overcome this? How do we hack ourselves?

How can businesses help customers make the best choices—the healthiest choices—for both the organization and the customer's benefit? Listen in and find out!Related Content

Hooked, by Nir EyalThe Intervator

The Balance LampSponsor Message
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