Podcasts by Creative Business

The biggest mistake businesses make is not prioritizing their brand from 2022-04-22T01:52:09

In this video JZB MEDIA CEO & Brand Strategist Zack Bosquez highlights a common mistake a lot of businesses make - not prioritizing their brand. Zack also provides some key insight about wha...

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Three things every organization needs to define: purpose, mission, and vision. from 2021-09-19T06:52:46

Prior to being able to communicate who you are and why you exist, you must first understand who it is you are and why you exist. Seems easy enough, but you’d be surprised how many people skip ri...

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Identity Systems from 2020-10-30T19:01:26

As a business owner or marketing director one of your highest priorities should be to make a mark on your customers’ minds. Having a clear company identity (and surrounding systems) will help yo...

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Identify, don't explain from 2020-09-03T22:11:34

The logo you create to represent your business is only there to help identify you, it’s not there to explain what you do.

Branding however, is the effort that you put in to increase the m...

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Why you should be contextualizing your communication on social media from 2020-08-28T18:40:36

As a business owner or marketer your goal should be to communicate real value as it relates to your brand through various “mediums” of communication, so we wanted to briefly explain what that me...

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Marketing isn't just about ROI, it's also about your brand presence from 2020-08-28T05:54:04

Consider your brand presence (not just immediate ROI) as you’re building your social media marketing campaigns. There’s strength in the long game! In this video we unpack a new perspective for y...

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Authenticity, Surrender, and Discomfort from 2019-06-14T06:58:52

Authenticity, surrender, and discomfort can play a vital role in how we make decisions and process potential outcomes. In this episode we break down these different behaviors and apply them to r...

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Know Your Worth from 2019-01-31T05:57:17

It's becoming more and more prevalent that Brands are taking advantage of creators. Part of that is on them, part of that is on us. 

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Proactive vs. Reactive from 2019-01-22T19:49:58

In this episode I discuss the difference between being proactive, and reactive.

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