How to Prototype a Business with Joe Gerber - a podcast by IDEO U
from 2017-05-25T00:53:31
::
::
In our Creative Confidence series chat with IDEO CoLab Co-Managing Director Joe Gerber, we explored the world of business prototyping. In his early days as a Business Designer at IDEO, Joe noticed that experimenting and prototyping were an essential part of IDEO’s process and became curious about prototyping something complicated and abstract like a business. Applying the design approach and philosophy to new business ventures with techniques like prototyping creates a clearer path forward.
Further episodes of Creative Confidence Podcast
Further podcasts by IDEO U
Website of IDEO U