#109: Justin Welsh – How a LinkedIn legend expanded into Twitter and Email - a podcast by Jay Clouse / The Podglomerate

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EPISODE DESCRIPTIONOver the last decade, Justin Welsh has helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital. Then, in 2019, he burned out.
Now he runs a boutique advisory firm for entrepreneurs and creates digital products for creators. He has 150,000 followers on Twitter, 250,000 followers on LinkedIn, more than 35,000 subscribers to his email newsletter, and has earned more than $2M as a solo creator.In this episode, we talk about his approach to LinkedIn, when he decided it was time to expand to new platforms, why business can be thought of as a game, and why being Autodidactic has helped him grow quickly.
Full transcript and show notesLearn more about Justin Welsh
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Follow Justin Welsh on Twitter / LinkedInTIMESTAMPS
00:13 - Catch up00:48 - Today’s Guest
01:16 - Justin Welsh by the numbers01:42 - Beginnings of Justin’s writing career
03:50 - Justin experiences burnout04:10 - What we learn in this episode
05:18 - Early on people didn’t get it06:04 - Is LinkedIn a practical place to start writing?
07:34 - Justin’s early experience writing08:45 - Morning routine post blows up
10:08 - Justin’s starting expectations11:51 - Is business a game?
19:44 - How to make a great LinkedIn Profile21:55 - Crafting the perfect LinkedIn headline
25:30 - The Creator Funnel28:14 - Do platforms suppress content with links?
31:30 - How should people emulate Justin today?35:41 - Justin’s approach to social media
37:33 - Using LinkedIn to grow on Twitter40:08 - Using awareness channels to grow
41:15 - People get weird about sales funnels42:35 - Where are creators falling short?
46:52 - What separates the 5% from the 1%?47:48 - When do you decide to make something a product?
51:32 - Justin’s course structure and production54:10 - Does Justin have a team behind him?
55:10 - Justin gets very real about burnout56:55 - Justin’s approach to networking
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