#132: Natalie Ellis of bossbabe – Attracting 3.5 million followers on Instagram (and what's working today) - a podcast by Jay Clouse / The Podglomerate

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EPISODE DESCRIPTIONNatalie Ellis is the co-founder and CEO of bossbabe.
bossbabe is a community of female entrepreneurs – and it started on Instagram. Today, the bossbabe Instagram account has more than 3.5 million followers.In this episode, you’ll learn what’s working TODAY on Instagram, how to make content that gets shared, how to turn your followers into email subscribers, and why you need to be open to change if you’re building your business on Instagram.
Full transcript and show notesFollow Natalie on Instagram / YouTube / TikTok
Follow bossbabe on Instagram / Website / YouTubeTIMESTAMPS
00:00 - Natalie Ellis Is An Instagram Queen01:42 - How bossbabe Grew So Fast
05:45 - Personal Brand Vs Separate Entity07:35 - Qualities Of A Viral Instagram Post
09:31 - Being Relatable Without Being Negative11:35 - Writing Is At The Core of Creativity
12:44 - Why Choose Instagram?15:13 - How To Move Followers To Email
17:04 - Craft A Viral Instagram Reel That Converts20:45 - Do You HAVE To Use Reels?
22:55 - Are Captions And Hashtags Important?23:28 - In Feed Content Vs Stories
24:26 - Different Eras Of Instagram26:14 - What Platform Is The Best To Start From Zero?
28:18 - Building A Personal Brand To Support A Company31:05 - How To Approach Building With A Partner
38:16 - Product Strategy Masterclass For Creators44:56 - How To Prioritize What You Should Be Doing
46:39 - How Being A New Mom Changed Natalie’s Work***
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