#138: Chris Williamson – How his podcast exploded to 70 million downloads and 125 million views - a podcast by Jay Clouse / The Podglomerate

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EPISODE DESCRIPTIONChris Williamson is a former club promoter turned podcaster with his show Modern Wisdom.
In just a few years, Modern Wisdom has generated more than 70 MILLION downloads with interviews of guests like Jocko Willink, Dr. Andrew Huberman, and Ryan Holiday.Not only that, but Chris has more than 700,000 subscribers on YouTube too. And while Chris started podcasting in 2018, things really accelerated for him in 2020.
In this episode, you’ll learn:How Chris thinks about the role of HYPE and clickbait

Why Chris worries more about being a “vibe architect” than over-preparing for his interviewsThe highest leverage activity he spends his time on to grow his show

How he thinks about the role of video in podcastingFull transcript and show notes
Follow Chris on Instagram / Twitter / YouTubeChris's Website / Podcast

TIMESTAMPS00:00 - How Did Chris Williamson Blow Up?
01:33 - Modern Wisdom Podcast Beginnings04:52 - How Chris Avoids Burnout
08:16 - How Club Promoting Helps Creators10:18 - Role of Hype and Clickbait in Content
16:16 - Logistics of In Person Episodes18:10 - In Person VS Remote Interviews
21:46 - Logistics of Posting 3 Episodes Per Week23:19 - What Does Good Preparation Look Like?
27:24 - How to Build Rapport With Someone Intimidating31:17 - Chris’s Joe Rogan Experience
35:35 - Working Solo VS With a Partner38:22 - Why 3 Episodes Per Week?
41:07 - How To Drive New Audio Listeners42:56 - Where Podcasters Should Focus Their Efforts
47:58 - 6 Tips For Remote Interview Podcasts52:06 - Clips VS Shorts

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