#152: Paddy Galloway – The most sought-after YouTube consultant on the planet - a podcast by Jay Clouse / The Podglomerate

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EPISODE DESCRIPTIONPaddy Galloway is the most sought-after YouTube strategist in the world.
He’s worked with clients like MrBeast, Jesser, Ryan Trahan, and Noah Kahan. All in all, his clients generate 750 Million views PER MONTH.And that’s because Paddy puts most of his focus where other people don’t: pre-production.
So in this episode, you’ll learn:What makes a great video idea

How to develop great titles and thumbnailsWhy it’s better to take a few BIG swings rather than a lot of small swings

And why YOU should be spending more time in pre-productionFull transcript and show notes
Paddy's WebsiteFollow Paddy on Twitter / Instagram / YouTube
***TIMESTAMPS
00:00 - The Godfather of YouTube Strategy00:55 - Spend MORE Time In Pre-Production
04:22 - What Makes a Great Video Idea?09:44 - Importance of Packaging
11:44 - YouTube Title Best Practices14:25 - Thumbnail Best Practices
16:48 - Using Text in Thumbnails18:17 - Action&Curiosity Loops in Thumbnails
21:09 - How to Brainstorm Great Titles24:53 - Developing Multiple Thumbnail Concepts
27:23 - Content Buckets29:51 - Why You Need to Take Bigger Swings 
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