Creative Effectiveness Roundtable with Orlando Wood, Emily Willing, Rachel Patrick & Heather Hughes - a podcast by Institute of Practitioners in Advertising (IPA)
from 2020-02-27T12:23:26
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IPA Scotland Chair Guy Vickerstaff hosts a roundtable with System 1's Orlando Wood, The Union's Emily Willing, The&Partnership's Rachel Patrick, and Story's Heather Hughes. They discuss Orlando's book 'Lemon. How the advertising brain turned sour', the creative effectiveness crisis facing adland and what can be done to address it.
Further episodes of Creativity 2.0 with Guy Vickerstaff
Further podcasts by Institute of Practitioners in Advertising (IPA)