Podcasts by CRO.CAFE English

How do you maintain a no-BS style from 2022-12-31T17:15:37

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...

Educating your CRO clients&hiring for your CRO agency from 2022-12-31T09:00

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.

How to craft copy on the PDP to convert more first-time buyers from 2022-12-30T14:40:21

Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers

Understand your products first before optimizing from 2022-12-30T14:16:33

Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...

What seperates the good from the great? from 2022-12-29T15:10:31

Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.

Friction and Momentum in Brazil vs EU vs USA from 2022-04-26T16:11:57

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.

Understanding the "Why" from 2022-04-21T19:55:38

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.

How you can practically optimize your forms from 2022-04-15T13:39:44

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.

Optimizing for Customer Lifetime Value from 2021-12-24T00:05:22

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?

CRO Automation&building your (de)centralized CRO team from 2021-12-24T00:05:15

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO team

User research: Qual versus Quant from 2021-12-24T00:05:02

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?

Chatbots&retention campaigns from 2021-12-24T00:04:53

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.

CRO and SEO are dead from 2021-12-24T00:04:38

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?

Localizing translations for international audiences from 2021-12-21T16:47

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.

Selling your CRO agency from 2021-12-20T05:00

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!

Visitor and customer survey insights for high-impact CRO from 2021-11-22T20:29:18

Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.

Experimentation values&culture at scale: Linkedin from 2021-09-27T17:00

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.

Supercharging the customer journey with analytics data from 2021-09-20T00:00

Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy from 2021-09-14T17:02:26

Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.

Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy from 2021-09-14T17:02:26

Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.

Where to start when the company needs CRO, but doesn't know they do. from 2021-07-08T11:41:32

In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.

Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? from 2021-07-05T00:00

Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?

Using text messages to improve conversions and retention from 2021-07-03T22:00:20

Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.

Bayesian expected loss: Telling a complete story with data from 2021-06-21T10:30:55

We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.

Interview with Alex Muñoz from 2021-06-16T15:00

Experience as UX designer in a very data driven company (Booking.com) from 2021-06-16T15:00

From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.

Preview: podcast with Aleksander Fabijan from 2021-05-17T19:00

CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going from 2021-05-17T19:00

We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.

Top 10 reasons your A/B tests fail the Quality Assurance phase from 2021-05-10T20:00

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.

Remote growth hacking from Nigeria from 2021-05-03T00:00

We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.

Browsers, cookies&server-side testing with SiteSpect from 2021-04-26T13:58:39

We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testing

Optimizing the user experience for an art shop/marketplace from 2021-04-20T16:19:14

Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filters

600+ psychological principles for driving behavior? Not even close... from 2021-02-15T19:27:26

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychologic...

Why humanizing data is so important, with Eltine van der Veer from 2021-01-28T14:00:14

We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-important

B2B experiments on low traffic&building your own platform, with Chad Sanderson from Convoy from 2021-01-19T23:52:15

We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your...

Unleash Your Primal Brain, with Tim Ash from 2021-01-13T11:57:07

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brain

Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho from 2020-12-29T18:06:19

Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.

The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL from 2020-12-07T00:00

We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.

CRO Salaries: Agency vs Client-side vs Freelance from 2020-11-24T13:58:19

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've...

Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell from 2020-11-23T16:45:45

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.

How to run copy experiments&why you should differentiate, with Peep Laja from 2020-11-16T00:00:31

In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experime...

How to embed experimentation into Agile product development, with Jonny Longden from 2020-11-09T00:00

Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product development

Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana from 2020-11-02T00:09:51

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! Shownotes: https://www.cro.cafe/podcast/kaspersky Podcast Partners: Convert.c...

Book launch: Online Influence, with Bas Wouters from 2020-10-26T00:00

Together with the author we’ll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ F...

Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr from 2020-10-19T00:00

Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us. Shownotes: https://www.cro.cafe/podcast/optimi...

Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom) from 2020-10-12T00:00

We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving. Shownotes: https://www.cro.cafe/podcast/switc...

Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101) from 2020-10-05T00:00

This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them. Shownotes: https://www.cro.cafe/podcast/main-pitfalls-for-cro-agencies-when-work...

How to become a better CRO professional, with Abi Hough&Craig Sullivan from 2020-09-29T11:02:34

Shownotes: https://www.cro.cafe/podcast/how-to-become-a-better-cro-professional

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