Part 1: Winnebagos & Peanut Butter: Two Best Friends Share Crowdfunding Advice & Fight World Hunger - a podcast by Michael Ogden and Peter Dean interview creative entrepreneurs who share the stories behind their crowdfunding success and talk about what they learned along the way using platforms like Kickstarter and Indiegogo
from 2016-03-03T19:23:44
In this episode we’re joined from Nashville, Tennessee by Alex Cox and Mark Slagle, co-founders of Good Spread Peanut Butter.
Back in 2011 they were inspired to help address malnutrition in developing countries – and their solution was unusual. But as we hear from Alex and Mark, it hasn’t all been plain sailing – or smooth spreading – they’ve had their fair share of crunchy bits along the way...
They launched a crowdfunding campaign to get their business off the ground. And for every sale of their own peanut butter, they gave an equivalent amount of life- saving therapeutic food to a malnourished child. Alex and Mark set out to raise $65,000 on Indiegogo and by the end of the campaign, 599 backers took the total up to about $70,000. So, let’s find out how they did it.
We are also joined in this episode by acclaimed crowdfunding expert Chris Day.
As ever, please leave us a positive review on iTunes if you enjoy the show. If you do, Mike will personally bake you a homemade lasagna. Delicious!
Further episodes of Crowd Scene | Crowdfunding Success Stories