How to Build a Successful Wine Club with Shannon Westfall - a podcast by Cru Wine Podcast

from 2017-05-01T06:00

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Shannon Westfall (@vinfluence) is the founder of Vinfluence, the wine club that is helping you drink better by sending you handpicked wines from boutique wineries every month while supporting nonprofits that are making a difference.

Learn more about Shannon & get a transcript of the episode here.

In this episode, Shannon share with us how Vinfluence was born out of her love of helping people and sharing wine. She tells us her story of how she broke into the wine industry with no experience from a career in wealth management. We then dig into how Vinfluence works from a business side, how it’s helping small producers reach a wider audience, and how Shannon is working to educate more people about wine through this company.

And, Shannon was kind enough to offer you as a Cru Podcast listener the opportunity to get $20 off your first order from Vinfluence! I wish I were living in the US so I could take advantage of this opportunity, but alas, I live in the UK, so I can’t. But, I hope you will in my absence! Go to Vinfluencewine.com to join the club and get $20 off your first order with the code CRUPODCAST.

By the way, while you’re signing up for Vinfluence, why don’t you kill two birds with one stone and subscribe to this podcast on iTunes? It’s quick and easy to do, all you have to do is go to iTunes, either online, or on the podcasting app on your phone, search Cru, and click subscribe. That’s it. Now you’ll get the latest episodes of Cru as soon as they come out. Can’t beat that.

In this episode we mention…

Vinfluence Wine
Vincent Arroyo Winery
Retro Cellars
Brian McClintic MS
Randy Dunn
Mike Dunn
Calitals, Italian varietals grown in California
Nero d’Avola

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