Srdja Popovic: Why a Successful Cultural (R)evolution Requires a Movement - a podcast by Aga Bajer: Culture Strategist, Writer, Coach

Meet Srdja Popovic, an activist who formed the Otpor! movement in 1998 to overthrow Slobodan Milosevic.

Born and raised in Belgrade, Serbia during times that he describes as culturally schizophrenic, economically devastating, and historically confusing, Srdja initially didn’t see himself as a change agent.

A bass player in a band, Srdja just wanted to play music and have fun. Like most of his friends, he despised the security police, the terror, and the repression, but he didn’t believe anything could be done about it. That is, until he and his friends realized that activism could be…cool and that it was, in fact, possible to mobilize people to resist Milosevic regime.

Today, Srdja is the Executive Director of The Centre for Applied Nonviolent Action and Strategies or CANVAS, a Belgrade-based NGO he founded with a handful of other Otpor! members in 2003. He has now advised and trained pro-democracy activists in more than 50 countries, including India, Iran, Zimbabwe, Burma, Ukraine, Georgia, Palestine, Belarus, Tunisia, and Egypt.

I really wanted to interview Srdja because the principles he developed are extremely relevant to creating change in organizations, especially in evolving organizational culture.

Episode Highlights

 In this interview, Srdja and I discuss:

• What changed Srdja’s self-perception and allowed him to view himself as a change agent
• How Srdja and his colleagues from CANVAS identified the main principles of nonviolent movements
• What makes a movement successful
• What makes humor such a powerful tool in building movements
• How nonviolent action principles can be applied to non-movement organizations (aka: to your company!)
• What to do after you have succeeded with the change you were looking to create
• Why disruption can be one of the best opportunities to shake things up and improve them 

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