CM 017: Jonah Berger on Why Things Catch On - a podcast by Gayle Allen

Why do certain products, services, or stories go viral? How can we make our own work contagious?

These are questions Wharton Professor, Jonah Berger, answers in his bestselling book, Contagious: Why Things Catch On. In this fascinating interview, he explains his six-part framework and discusses the behaviors that drive us to make certain ideas, products, and services contagious.In this episode you will learn:

how to apply these techniques to your own workwhat made the video for a seemingly humdrum product - a blender - go viral
which emotions drive us to share and which ones do notwhat makes us spread the word for free
why you might suffer from the curse of knowledge and how you can avoid itthe critical difference between social media and word of mouth

Jonah also gives us a peek into his upcoming book on all the ways social influence drives our behavior. Fascinating stuff!Episode Links

Beta testingSocial psychology

STEPPS FrameworkHooked: How to Build Habit-forming Products 

Geico ad for Hump DayCurse of knowledge

Trojan HorseSocial influence

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